For business, users always come first, especially for brands, fans are even more important.
But this time Samsung did something against common sense, not to mention the loss of a large market in China, now even loyal Samsung fans may all be lost, why is this?
Related events begin and end
Since the battery explosion, Samsung's share of the Chinese market has begun to shrink seriously, and even once rarely saw Samsung machines in China.
Despite this, Samsung has cultivated a large number of Samsung iron fans before, and every new machine release is also highly sought after.
In the past two years, due to the downturn in Samsung's domestic market, Samsung has been trying to save the situation, after all, China's market is very large, as a commercial product, who will not get by with money? Saving the Chinese market will be a lot of profit.
However, this time Samsung made a particularly incomprehensible decision, is still an old habit, I go my own way, treat users differently in the domestic market, Samsung S23 series in the domestic conference kicked off at the same time, but also directly led to the closing results, can even be said to have fallen into the bottom, the so-called self-inflicted sins can not live ah.
As early as before the Samsung S23 National Bank conference, Samsung launched the "Samsung Pioneer Program" for global users, and the rights and interests of memory upgrades can be obtained by prepaying the full amount through the online mall, which is the so-called "cup promotion plan" known by the majority of Samsung fans.
In terms of pricing, enjoying memory upgrade rights can save about 1200 yuan, and the policy can be described as very attractive, so it is favored by many Samsung enthusiasts in the domestic market.
But after the conference, Samsung gave domestic fans a big surprise, that is, the domestic market did not enjoy this policy, so that those domestic Samsung fans who paid in advance were directly frustrated, which is obviously differentiated.
In the face of Samsung's move, domestic fans were not far behind, and began a strong counterattack, and there was a long queue for collective refunds to protest. However, Samsung's attitude is very clear, and it still has not opened the promotion policy in the domestic market.
So why is there a difference? Has the relationship between South Korea and the mainland reached such a point? Or is Samsung planning to give up the Chinese market and can't get by with money? Is there another reason behind this?
Behind the scenes
According to relevant sources, there may be many main reasons for this incident. The greatest possibility is due to conflicts of interest among agents in the domestic market.
After all, the premise of the cup promotion plan is to prepay the full amount on the official website to enjoy, which seriously affects the interests of the subordinate merchants.
It is precisely because of this that Samsung has to find another way to solve the problem in response to the Chinese domestic market, so it abandons the cup promotion policy and saves the situation by giving away and the policy of one-year installment interest-free.
Of course, the so-called freebie, Samsung is also full of blood, the value of the gift is also exchanged according to the discount enjoyed by the cup, and users in the domestic market can also enjoy a year of free screen replacement policy.
It can be seen that Samsung still attaches great importance to the mainland domestic market. However, the mobile phone fan itself buys a mobile phone, and does not pay much attention to the issue of gifts and rights, and the collective attention is on the cup promotion plan.
Therefore, no matter how much Samsung uses the program policy, it still cannot meet the needs of the domestic market, and this time Samsung is properly lying on the ground.
If this matter is only handled in this way, it is estimated that Samsung will be slumped in the domestic market in the future, and it will be difficult to turn over, regardless of the policy of the Chinese market, even if it is good, but the differential treatment has become a fact.
epilogue
In fact, as we all know, the speed of updating electronic products is very frequent, and there will be many new machines in less than half a year, and it is pointless to blindly pursue them.
After all, today's mobile phones are consumables, and they can even be said to be entertainment products, so it is completely unnecessary to spend money in order to catch up with new ones.
Moreover, domestic brands have also developed rapidly in recent years, whether it is style, performance or cost performance, they have shown a slight advantage.
As a citizen, you can support domestic brands, and now the major domestic mobile phone publishers are also constantly innovating, and have carried out independent research and development, which can basically meet the current use needs. So, Samsung fans, it's time to wake up.
Just as the so-called things are not eternal, but also believe that the will of a large number of Samsung fans will change, the eyes will slowly shift to the country, and I believe that the mainland brand will do well, at least there will be no problem of trust default.
Of course, perhaps Samsung's original intention this time is not to engage in differential treatment, after all, the total value of giveaways and rights is greater than the empty cup plan policy, or it is due to the adjustment of the situation in the mainland market.
Anyway, the matter has come to this, the turmoil caused by the matter is still continuing, and it is not even limited to commercial situations, it may have risen to a higher level.