At present, more and more people are fascinated by niche brands,
Compared to the luxury of the big logo,
The rise of niche winds can express women more
Mysterious, understated beauty.
From British Princess Kate and Norwegian Princess Ingrid to Sweden's Princess Sophia, American actress Jennifer Morrison... The same style that royals and celebrities wear even if they collide with each other, can only explain one reason: this brand is too attractive! Among them, Princess Kate is the most favorite, and has repeatedly attended royal public events with a brand called self-portrait, pushing this British brand known for its "fairy dress" from a treasure in the circle to the public's eye.
Self-portrait is a contemporary fashion brand from the UK, which prefers delicate and heavy lace, smooth silhouettes and tailoring, which unify personality and fashion, and also has the functionality of ready-to-wear, in the princess's expensive variety of dresses, not to lose haute couture.
In addition to exquisite lace dresses and small fragrant suits, self-portrait is also constantly "breaking the circle", combining haute couture with high street fashion, constantly strengthening the concept of "light dress", and showing the romantic beauty of women to the fullest!
Vacations, commutes, parties, dates, attending events..... Diamond-embellished slip dresses, solid blazers, romantic pleated skirts, or brightly colored lace skirts to meet the needs of any occasion and earn a good return rate!
In addition to the ultimate romance, "fairy dress" also has a sexier side to supermodel Naomi Campell. With the endorsement of Princess Kate and the favor of supermodels, global celebrities have invariably used this brand as the first choice for red carpets, private clothes and attending events. The price is close to the people and does not lose the quality of the big name, who can not love it, self-portrait once became the "dream skirt" that girls want to have!
In addition to the overseas trend, self-portrait has also "rolled" up early in the Chinese market. Looking back at the event styling of female celebrities, almost half of the brand's small skirts have been contracted, and the "sisters" have been wearing them for a long time! Zhao Liying wore the brand's classic item - azalea suspender lace dress very early, and she fell in love with it at that time. During the Spring Festival just past, Zhao Liying's several sets of New Year's red dresses were fiercely beautiful to the editor's heart.
The red dress is bright and moving, the skin is more fair and translucent, puff sleeves, pleats, square neck, the retro style is really pinched by Zhao Liying, super amazing! Who reads it does not boast that the sister is the "chosen spokesperson" of self-portrait, and various event parties really wear this brand. It's all laid here, it's rude not to go in both directions!
On February 14, Self-Portrait officially announced that actor Zhao Liying was appointed as the brand spokesperson and released the 2023 spring/summer series advertising blockbuster. Explore the beautiful "careful machine" of the new season of self-portrait with the beautiful sister, as if opening Barbie's wardrobe!
This time, the story takes place in Shanghai, a modern, stylish and liberal city. Through the lens language to express the transformation of time and space, self-portrait and Zhao Liying meet here, fashion elements of different styles collide in different corners of the city, and a journey of women's "self" exploration is quietly unfolding.
After playing "The Wind Blows Half Summer", Zhao Liying seems to have become different. From an ancient puppet flower to a mature strong woman, she relies on her own strength to break out of the crowded entertainment industry and seek new breakthroughs. Self-portrait "encourages exploration, expression and interpretation of undefined female power" brand concept seems to be tailored for Zhao Liying, the label of "changing her" does not frame her, whether in the play or in real life, there is always a force in Zhao Liying, breaking through the comfort zone. Now the style of dressing is also more and more varied, sweet and cool, beautiful and A! A perfect interpretation of the multi-style attitude of the new season of the Self-portrait brand.
Han Chong, founder and creative director of the brand, said frankly: "Zhao Liying is an excellent actress, and her achievements in her acting career are obvious to all; She is confident, independent and has an uplifting energy. We completed this shoot in Shanghai and integrated Liying's attitude to life, which perfectly fits the feminine style represented by the spring/summer 2023 collection I want to create, and we look forward to working with Liying more!" ”
Zhao Liying is wearing a self-portrait spring/summer 2023 fashion and bag collection, so many small skirts are simply dazzling, really good rice, this wave of cooperation is simply fairy immortal, let's enjoy the spokesperson's beautiful blockbuster!
Black with both practicality and style
Sparkling sequin knit set
Creamy pink with great occasion attributes
Slip bow dress
A denim suit that continues the brand's sweet cool style
With lime green suit set
Showing the curves of an elegant body
Colorful neon hot diamond mesh dress
The subversive small fragrance trendy match, practical and fashionable, not only has the cute bow elements that girls love very much, but also some small details that can inadvertently express female power~ From early spring to early autumn, the wardrobe can be contracted by self-portrait!
At present, the self-portrait spring/summer 2023 series products endorsed by Zhao Liying have been launched in the brand's global stores, and can be purchased directly from brand stores in London, Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and other cities and Tmall flagship stores.
Creative Editor: Crystal Niu
Design: Chao
Written by Kelly Ren
Typesetting: Wang Yu
Photo courtesy of Self-Portrait