"Detective 8": The breaking of the N generation

After a year, "Detective 8" returns.

The cumulative number of views on the platform exceeded 1.2 billion in the half month of broadcasting, and the Douban score was 9.1. For an online variety show with obvious community characteristics and clear interest labels, the commercial value and word-of-mouth of the work are very convincing.

But there is also no lack of doubts about whether the "Detective" series tends to be homogenized and the audience's aesthetic fatigue.

The "Great Detective" series is a very unique IP, whether it is its own detective universe built by the case, or the derivative advanced concert, detective academy and other affiliated IP, or even offline linkage physical stores, all prove that a niche variety show for reasoning fans can also dig into its connection with the mass entertainment market.

Even Chu Meng, the chief screenwriter of the first two seasons of Ming Detective, once admitted in an interview, "I didn't expect it (Indicated Detective) to become a hit." ”

But it cannot be denied that after the transition period of "Detective", which was once forced to transform, "Detective 8" has to face an increasingly demanding audience.

NZND boy group, Zhen Meili plastic surgery hospital, horror nursery rhymes, recognition meeting... You can only hear of these memes, and you may have seen the hidden cases behind this meme. To be funny and logical famous scenes, behind the problem of both fish and bear's paw is the exploration of how to obtain multi-dimensional community recognition in the current environment of rapid iteration of variety shows.

In the past seven seasons, from detective to detective, many innovations have been completed from case methods to conceptual themes, such as the Rose Hotel with the theme of school violence, the nameless island facing online violence, and the novelty that dares to say has become a thing of the past.

Sunset Mansion

(The following contains some spoilers, please read with caution)

Reality: Serve reasoning

Since the beginning of the third season, the real scene of the debut and the ending has become the most anticipated theme for old fans. Throughout the previous seasons, starting from the specially built Rose Hotel, the detective program team has never only used the real scene as a publicity gimmick.

——The design of many cases is inseparable from the layout environment provided by the real scene.

For the Sunset Killer series of murders, players gathered at the Sunset Mansion.

The elusive butler provides documents about the Sunset Killer and mysteriously disappears after the blizzard closes the mountain, and after the midnight terror, in addition to the uninvited guest Detective He, a new corpse is left in the mansion.

The seemingly unrelated guests are tied together because of the "double corpse murder case" in which the girl in the flower season dies tragically one after another.

And the victims themselves wanted to take advantage of the party.

But in an old-fashioned mountain villa without any signal, is the arrival time of each guest accurate? Or is there only one way to the scene of the murder?

In real-life cases, secret passage organs have basically become the norm, but how to appreciate the value that must exist in real scenes has become a difficult problem before the finale of each season.

In the sixth season premiere "Midnight Hotel", the AB room controlled by spring force became a flashpoint for a while, which also made the oil paintings and sculptures in the sunset mansion that change position feel familiar.

Only this time it is no longer a hidden room that is swapped left and right, but a mechanical chamber elevator made of a gravity balance.

The chaotic timeline is no longer meant to create alibi, but to become the core evidence of the murderer's line reasoning.

Although the overall framework of the "Great Detective" series is to hide the reasoning process in the exploration of social events, through complex character relationship analysis to find clues to the truth, but the cracking of the tricks of the organ is often the top priority of the quality of the entire case.

Regarding the inference of the moving line and the cracking of the mechanism design, it is inconvenient to disclose too much for the viewing experience.

But the opening 9.1 points also has a credit for this organ.

Idea: Rooted in reality

The detective who "dares to speak" spoke up again this time.

But this story is not a mix of online violence, native family shadows, school violence and other hot spots, this story is about the "victim guilt theory".

The girl who was killed by the Sunset Killer, but the viewers only cared about the victim's seemingly real and fake emotional entanglements.

The boy who was innocently victimized by the same method was hastily placed in the corner of the newspaper because he did not fit the explosive labels in the "Double Corpse Murder" series.

Victims who plucked up the courage to speak up for themselves eventually died accusing themselves of "self-disorder."

A slap does not clap, a fly does not bite an egg... Too many words ignore that behind such vicious events, the victim may not be perfect, but the perpetrator must be guilty.

This leads to the ugly face of the fourth power media in the coverage of these events, and the news concept of Zhen Huohuo, there are too many shadows of reality hidden behind it.

And in Sunset Cry II, this demand for victims even rises to the family's "honor killing".

Ironically, the people who uphold these rules are secretly breaking them.

The "Sunset Horror" series vividly shows why the detective who has stumbled to the eighth year in this niche content cultivation field can still have such a sticky fan audience and commercial value.

From the new form of the screenplay killing board game + the old player acquaintance game, to the faction battle rules introduced in the Sunset Cry series. From the deep digging of a single social issue to the reappearance of the Rashomon social incident. The update and progress of the detective series is multi-dimensional, and is not limited to "tribute to classics" and "IP drainage".

It is making new IP with cases.

In recent years, there have been many more competitors on the track of script killing mystery variety shows, but as a consistent evaluation benchmark, the popularity and commercial transformation of the detective series are still stable. The reason is that what brings the niche reasoning theme into the public cause is the correct values and meticulous script polishing, and the case dares to touch the theme is one aspect, but how not to be superficial and not general, from the entire production team to the guests, you need to have sincere emotional resonance.

From linking the official accounts of the Public Prosecution and Law to the collegial panel mode setting in the seventh season, to the microblog activities of the national law popularization class, etc., while bringing entertainment to the public, the detective series also effectively corrects the empathetic experience of perpetrators who are very easy to appear in marginal events and vicious cases, from the script setting to the emotional core, showing that there is no real winner behind the violent incident from multiple angles.

In its eighth year, the detective series will inevitably face the harshness and pickiness brought by aesthetic fatigue, but users' recognition of the variety show is constantly being transformed into actual consumption power such as online concert tickets and offline physical script killing experiences, and this kind of continuous loyalty purchase has opened up new economic income channels for online variety shows in addition to advertising.

When the development trend of variety shows is no longer completely dependent on catering to the tastes of the audience, but excavating deep unsatisfied tastes, perhaps the next spring of the detective series is accompanied by a carnival about "intellectual sexuality" and a discussion of value concepts, which is coming.