The film market can be described as a few joys and a few sorrows. As of press time, the box office of "The Wandering Earth 2" exceeded 3.3 billion, and the box office of "Manjiang Hong" exceeded 4 billion, all of which made a lot of money, while the box office of the film "Nameless" directed by Cheng Er exceeded 780 million, and the film party divided the account of 281 million, after Bona President Yu Dong revealed that the film production cost was 300 million, which means that, counting the publicity cost, "Nameless" has at least a box office gap of 100 million.
To be fair, "Nameless" is the rarest of the 6 movies in this year's Spring Festival file. On the one hand, the film adheres to the personal style of director Cheng Er, and the tone is literary and artistic, full of charm. In terms of performance, from the protagonists Tony Leung , Wang Yibo, to Zhou Xun, who does not have many scenes, is very good, this is Wang Yibo's first film to appear on the big screen, his performance has brought great surprises to the audience, marking Wang Yibo's transformation from traffic idols to actors. In terms of plot, "Nameless" will be a not complicated spy war story, through editing to disrupt time and space, laying a variety of foreshadowing and echoes, and through details to fill the suspense, the second brush is also difficult to "eat" the movie, is the most eye-catching movie in the Spring Festival file.
At the same time, in order to improve the scale of the film and make it have the capital to compete with other films in the Spring Festival, Cheng Er rarely implanted commercial attributes for the film. From the streets of Hong Kong to Tony Leung's office in the film, the film was carefully built according to the director's ideas, and the film was shot with two of the most expensive Allai 65 cameras, each renting up to $10,000 a day. In addition, two bloody fight scenes were also designed, which made the film live up to the name of "super commercial film".
It can be said that "Nameless" is trying to find a way to really get out for literary films that have not been optimistic about the box office in the industry, and the investor Bona Film also took the risk of investing 300 million yuan to satisfy Cheng Er's willfulness. It was not until Yu Dong, president of Bona, said that the box office of "Nameless" had exceeded expectations, that he understood that he was ready for the loss of "Nameless", which is the responsibility and responsibility of the filmmakers!
Another movie is even more heart-wrenching. Director Weng Ziguang's "When the Wind Rises Again" was officially released nationwide on February 5, the box office on the first day of release was less than 15 million, 12.1% of the arranged films, the single-day box office is not as good as the 6.3% of the "Nameless", this huge production with an investment of 200 million, the current professional platform gives a total box office estimate of 75.13 million, it is difficult to exceed 100 million.
The reason why the two films are put together is because in terms of style, the two works are not commercial films in the traditional sense, there is no strong narrative that pleases the audience, the director of "When the Wind Rises Again" insists on his own style, facing the darkness and excavating human nature, but Weng Ziguang seems to be trying to get closer to Wong Kar-wai, there are many soothing, romantic, and colorful literary and artistic pictures, and both films are directed rashly.
In addition, both films star Tony Leung and both are protagonists. On the surface, the box office gap between the two movies is so large that some netizens question Tony Leung's box office appeal, so some fans posted an article with the box office to prove that the box office of "Nameless" is Wang Yibo's "single shoulder", implying that Tony Leung has little credit, after all, the box office of "When the Wind Rises Again" is not good.
This statement is clearly not objective and impartial.
First of all, the film is the result of the joint efforts of the whole crew, not the credit of a certain actor himself, although Wang Yibo is excellent, but Tony Leung's performance in the two movies is also obvious to all. Wang Yibo's box office appeal brought by traffic and fan support is not fake, but he also needs the cooperation of other actors, and he needs a high-quality movie like "Nameless" to have such results.
Secondly, the two movies have different schedules, "Nameless" is released in the Spring Festival, the most important schedule of the year, and the box office has more room to play, while "When the Wind Rises Again" is released after the festival, the weekday box office is limited, and at the same time it is squeezed by several blockbusters in the Spring Festival file, the box office naturally has a great impact, and cannot be simply measured by the box office.
The third point is that "Nameless" has been released for half a month, with word-of-mouth accumulation and sufficient publicity, so that the movie box office has staying power, which is an important reason why the single-day box office can still lead "When the Wind Rises Again". And the latter has just been released, and word-of-mouth fermentation will take time.
Of course, fans igniting fires and leading battles everywhere have been quite common in recent years, and when several movies of the Spring Festival were first released, the two movies "Nameless" and "Manjiang Red" also saw frequent trampling and bickering between Wang Yibo and Yi Yangqianxi fans. After that, it turned to the-for-tat between "Manjiang Red" and "The Wandering Earth". I sincerely hope that fans can be objective and rational, respect opponents, respect other actors in idou movies, and truly respect their idols.