"China Qitan" has plummeted in word of mouth, from the amazing beginning to the follow-up end, what it has experienced

"Chinese Strange Tan" has a total of 8 episodes, and as of February 6, the cartoon has updated the content of the first 7 episodes and released the trailer content for the last episode. "Chinese Wonder Tan" surprised the audience with the first episode of "Summer of Little Monsters" and became the object of everyone's pursuit. This cartoon work has received almost full marks from the audience. Obviously, "Summer of Little Monsters" has brought a different Chinese cartoon viewing experience to netizens.

And when it came to the 6th episode of "Chinese Qitan" "Birds and Fish", there was a situation where a large number of netizens specially opened accounts to criticize. In the platform of some viewers' short comments, there have even been a large number of audience complaints, especially some netizens have re-rated "Birds and Fish", and this episode can only get 2.7 points with a full score of 10. It is more fair to say that "China Strange Tan" started amazingly, and it ended in the follow-up.

A cartoon work with a stunning beginning, why did it end in the follow-up content? What secrets of creation and audience aesthetic pursuit are hidden here? We might as well analyze these single episodes in "China Strange Tan".

The first episode of "Chinese Strange Tan", "Summer of Little Goblins" is one of the most amazing episodes. It is also this episode that opens up the audience situation in an instant for "China Strange Tan", and makes a large number of viewers who have watched this work become "tap water". Why is this episode good? The reason is very simple, the protagonist of the little monster makes the audience have a sense of substitution, so that everyone feels that this character is themselves.

And at the end of this episode, the pride of the whole family of the little monster, between the old monster and Sun Dasheng, is just something that can be sacrificed casually. This constitutes a sense of irony and self-deprecation under the audience's strong sense of substitution. "Summer of the Little Goblin" is very similar to what many young people said a few years ago about what they are (what organs are men) silk in terms of audience emotions. It can be said that this episode is very ironic, self-deprecating, and has a strong sense of stinging. So, it's a hit with word of mouth.

In the second episode of "Goose Goose Goose", the sense of irony still exists, but at the same time, this fantasy sense of Chinese strange novels also arrives. In this episode, the sense of irony is relatively weak, far less strong than the audience's sense of irony in the first episode. And the content of the second episode, what really satisfies the audience is the fantasy imagination provided by Chinese strange novels, especially the "matryoshka doll" mode of pulling things and people out of the mouth.

Everyone did not have too many bad reviews for the second episode, mainly due to its traditional Chinese chi weird style, with almost all the content in this episode, it is a copy of the chi weird novel, but at least, the audience who has not read this kind of novel will find the thinking imagination very enjoyable.

By the time of the third episode of "Linlin", "China Qitan" began to decline in audience reputation, and the downward trend was more serious. Why? Because the tone of this episode is too obvious, it is just an old topic: man and nature must live in harmony. Everyone's expectations for "Chinese Wonders" are a little different. And this episode, there is no way to give everyone something different. Not only does it share a lot of environmental content in terms of story and theme, but it also achieves nothing in terms of irony. Rather, it is not intended to be satirical, but to create an old theme of environmental protection.

In our film and television works, there is never a lack of praise and singing themes. Such environmentally friendly theme content has been flooded in film and television dramas and variety shows. Therefore, if the cartoon takes this content out again, it must be picking up people's teeth. If you can't tell interesting stories and take characteristic themes, you will fall into a state of rot.

The content of the fourth episode is "The Country Bus Takes the King Child and the Immortals", which is slightly higher in quality than in the third episode. However, the problem with this episode is also obvious, which is self-talk and self-affectionate. In this episode, the creator is overly self-lyrical in a rural environment and overly attached to his teenage years. The king child and the immortals are just the world that this young man sees.

In our film, television and literary works, this kind of content of creators' self-nostalgia for childhood exists in a large area. Mr. Lu Xun has written a lot of things from his youth, and he has entered the text. "The Country Bus Took the King Child and the Immortals" is certainly not comparable to Mr. Lu Xun's "Social Drama" and so on. I can't come up with interesting and fresh stories, and I try to build my childhood memories, and even sing about this memory, and the whole work is light.

The content of the fifth episode is "Xiaoman". The audience rating of this episode is relatively better, mainly due to the picture technique of this season, which is very traditional Chinese brushwork. As for the content, a child's dream and meeting a big fish in reality belong to the typical lyrical style. This kind of lyricism still belongs to the accomplished, singing, not satirical. Jianshu and singing, easy to be light, ironic, easy to intense.

The opening content of "Chinese Wonders" is a strong irony and a strong narrative, which has laid the foundation for the aesthetic taste of this audience. To "Xiao Man", to eat Cantonese food for diners who are accustomed to Sichuan cuisine, it is easy to get tired and thankless. Everyone also knows that Cantonese food is good, but they are not used to eating. Aesthetically, this is also a matter of no way.

The sixth episode of "Chinese Strange Tan", "Birds and Fish", was completely thrown off the street, causing a large number of viewers to criticize. Why is that? Because this episode is also built, sung, and Jianshu sings an old content, love. It's too old, too uncreative to speak of. Moreover, it is too unChinese. Classical Chinese love, how imaginative. "Birds and Fish" is shriveled and weak.

The later "Commissary" and "Jade Rabbit" of "Chinese Odd Tan" are also aimed at singing, and the taste is far less rich than "Summer of Little Goblins". Therefore, this cartoon from the beginning is stunning to the final end, experiencing the creative route choice problem - from the initial strong irony, to the final light singing - the audience does not like it, thinking that the end is inevitable. (Text/Ma Qingyun)