Seven movies in the Spring Festival file, 4 days after the release of the box office results opened a big distance, as of press time, the box office of "Manjiang Red" exceeded 1.7 billion, ranking first, and "Chinese Table Tennis Jedi Strikes Back" (hereinafter referred to as "China Table Tennis") is a pity, the single-day box office is less than 10 million, the cumulative box office has just passed the 40 million mark, indeed did not meet expectations.
Under such circumstances, the film party should also weigh for a long time and make a lot of determination to announce the withdrawal. The official social platform posted that "sincerity does not change, ping pong will not land." The blood is undiminished, you and I will meet. Our love is still there, see you at the cinema on February 17th. The notice disclosed the reason for the withdrawal, "Because our publicity and distribution team has major mistakes and serious deficiencies in decision-making, preparation, and promotion work, the film has fallen into a particularly passive situation in the Spring Festival file." And apologize to the director and creator.
This notice has three important messages.
First of all, the payment is "Xiamen Hengye Film Co., Ltd.", which is not only the producer, distributor and publicity party of "China Table Tennis", so Hengye did not throw off the pot, but bravely took responsibility.
The second point of information is that the withdrawal of "Chinese Table Tennis" this time is not because of adjustment and modification, but because of publicity problems. Unlike other films that announced the withdrawal of the "opportunistic release" in the past, it can be felt that the film side and the main creative team are actually very confident in the movie, but after the announcement is passive, it is difficult to break through in the Spring Festival file, so it is better to avoid the edge of several other movies and meet the audience later, so it was directly announced that the release time was postponed to February 17.
The third important point is that "from the fifth day of junior high school to adjust to small-scale screening", why is the withdrawal not directly withdrawn, but also "small-scale screening"? My personal guess is that the film has sold some pre-sale tickets, and although the film party announced the withdrawal, the key to the movie copy is still in effect, and the number of performances that have been sold, the theater can still be scheduled, and when the pre-sale is finished, it may have to wait for February 17, so audiences who want to see this movie must hurry.
It is worth thinking about why "Chinese Table Tennis" is so passive and a box office failure? The reason is not complicated.
In fact, Hengye Da does not have to bear the pot himself, and blames the reason for the poor box office on his own publicity work. Originally, "Chinese Table Tennis" and six other movies stood on the same starting line, and there was a good chance. However, due to well-known reasons, the upcoming release suddenly had to make further modifications, resulting in the film unable to catch up with the release on the first day of the new year, missing the two days of the highest box office, which means that "Chinese Table Tennis" lost at the starting line, not only lost two days of box office, but also missed the most important fermentation time of word of mouth, and the entire publicity rhythm was also disrupted, in this case, it is difficult to turn over any publicity team!
In addition, it is true that there are too many Spring Festival movies, and the quality of the movie is known after watching it, so most of the audience looks at the director and starring lineup before watching, in several live-action movies, "Manjiang Hong" has Shen Teng and Yi Yangqianxi, "Nameless" has Tony Leung and Wang Yibo, "The Wandering Earth" holds Wu Jing and Andy Lau's group of Wang Fried, even "Exchange Life", there are popular actresses like Zhang Xiaofei, in contrast, the lineup of "Chinese Table Tennis" is indeed slightly inferior, avoiding several other movies, It is a good choice to release in February.
Finally, I still want to say that "Chinese Table Tennis" is very burning, very real, very moving, the quality of the movie is very good, if you want to see it early, hurry up and buy tickets in these two days! Only in this way will our directors be motivated to make movies, and there will be more and better sports movies.