laitimes

Max Mara is still a god-like being

Some time ago, Wang Xinling's coat attracted attention ▼

Max Mara is still a god-like being

Discerning people can tell at a glance that she is wearing a classic coat 101801 Max Mara.

It stands to reason that it's not unusual for celebrities to bring goods for brands, and Wang Xinling is noticed because she seems to have welded this coat to her body all winter.

Max Mara is still a god-like being

So, there are so many coat brands in the world, why not change a few more brands to wear?

Let's put aside the appearance and functionality of the coat for the time being, and we can see from the occasions when Wang Xinling is wearing that she usually wears 101801 on her way to work or travel, and these are her most relaxing and real moments. Search for the moment of wearing this dress, wearing it is also a place that does not need to pay attention to order and socialize, which is also the most popular fashion style at present.

Max Mara is still a god-like being

Mapping to ordinary people will find that this is a coat that can be worn daily, or the kind that can give people a sense of security. In this way, 101801 is not only a tool for us, but also a tool to be our true self.

Max Mara is still a god-like being

Two years ago, the American version of "Bazzar" interviewed ordinary women of different ages, occupations, wardrobe 101801, one of them, 29-year-old writer Bonilla said: Wearing this coat I feel that I can dance anywhere, this feeling of freedom to the extreme is unique. Bedard, a 40-year-old doctor, describes 101801 as "clothes that calm down and have a point of view."

The well-known British fashion media platform "Who What Wear" directly labeled owning this coat as "the smartest investment in 2022"▼

Max Mara is still a god-like being

At this time, let's take a look at the 101801 that can be purchased at present, it has the following high-end color schemes, SA told me that regular customers will regularly buy new colors in addition to classic colors:

Max Mara is still a god-like being

Everyone should see its not cheap price, don't be deterred by this price, it contains the brand's own aura and the actual value of clothes.

101801 coat was born in 1981 and has gone through 42 years, during which time it has not changed any cuts, and has always maintained its original appearance, even the production process. A piece of 10180 requires more than 170 processes and 168 minutes of hand sewing, and it is accurate to 3 cm to sew 11 stitches. Such high quality is also an important reason why it is given investment value.

Max Mara is still a god-like being

More than 30,000 pieces, are there not many people who buy them?

Not really. Since its launch, according to research done by "Who What Wear", this coat has sold about 135,000 pieces. Do math problems: 30,000 pieces, then the sales of 135,000 pieces is 4.05 billion yuan. In other words, Max Mara was synonymous with "coat" during these 40 years.

Many girls even wear their mother's 20-year-old 101801 on different occasions:

Max Mara is still a god-like being

Personally, 101801 one more reason I can pay for is how friendly it is to small girls. The official has a clear mark that its length is 120cm, above 165cm is about to the knee, below 165cm to the calf belly, it is easy to show the length of temperament and style, look at the opening little man Wang Xinling to know.

Max Mara is still a god-like being

And if you want, you can even wear it with your boyfriend or mom, a coat has the meaning of a family heirloom.

Max Mara is still a god-like being

2022 is Max Mara's hottest year in the past few years, and the reason for this is due to the rise of old money and casual clothing trends. Not only 101801, but Max Mara's other coats and coats are easy to wear in line with the current popular aesthetic, such as most girls' dream clothes: Teddy Bear coat.

Max Mara is still a god-like being

Teddy's relaxed comfort doesn't even require a bodice, and wrap-around styling is one of the most beloved design elements of winter wear.

Max Mara is still a god-like being

However, its "star" path is not as smooth as 101801, and in the 10 years since its launch in 2013, it has been complained that it is too casual, like home clothes. But this bathrobe-like design is very practical at a time when positive emotional values are needed, so it has been turned out of the wardrobe by various female celebrities in the past two months.

Max Mara is still a god-like being

The length of the classic model is 110cm, which is also a very dashing length, if you want to wear casual laziness, you can follow the official model's tonal outfit, sweatshirt style underwear is easy to make people feel your free state.

Max Mara is still a god-like being

Teddy bear coats are not many styles available in Max Mara, but they are all recognizable, even if you can't see the brand logo anywhere, but everywhere it shows Max Mara's unique style. Among them, the camel down whitening color in the spring and summer of 23 is currently selling very well.

Max Mara is still a god-like being

Manuela is also a model that many old fans will include in the wardrobe, it belongs to the standard bathrobe coat, go out and dress casually and comfortably like at home is the advanced wear that many people are currently pursuing.

Max Mara is still a god-like being

The design of Manuela's proportions and waist structure highlights the female figure, which I think 30+ girls should have. Not only that, but it also has the qualities that intellectual girls value the most. First of all, its ingredients are pure camel hair or cashmere, etc., insiders know that this is a luxurious and connotative material, and it is also a material that can only be appreciated and used if the quality of life reaches a certain level; Secondly, the edge of the coat adopts a hand-stitched trim design, this detail will add a simple and original sense to the coat, and there will be a high-class casualness when worn.

Max Mara is still a god-like being

In addition to the classic camel color, it also has these new color schemes:

Max Mara is still a god-like being

If you want to show quality and taste without showing off, you can look at Ludmilla, which is different from Manuela in that it uses a more luxurious pure double-layer cashmere material, which is very in line with the product material and scarcity pursued by high-end consumer groups.

Max Mara is still a god-like being

Another piece in Ludmilla, which SA regarded as the biggest potential hit of the year, appeared on the spring/summer 23 runway, and it is made of luxurious Moflun sheep fabric, which is very luxurious and priced a lot higher than the regular model.

Max Mara is still a god-like being

Although the price is not low, SA also told me that customers have exceeded their expectations, which shows that people pay attention to product quality and actual value.

The coats and coats you can buy at Max Mara and the following new products can be "a woman must have one in her life":

Max Mara is still a god-like being

Writing this, Max Mara seems to give people the impression that it is only suitable for the most everyday situations, but it is not. Although the style is a bit rotten and lazy, it is this kind of relaxation that allows girls to be self-sufficient and give themselves a sense of security on different occasions.

If you pay attention to the facts, you must remember Angelina Jolie's visit to the United Nations and Meghan's British royal debut, they all wore Max Mara coats. And Max Mara shows their aura and feminine strength in them, which is enough to see that Max Mara gives women a sense of inner security.

Max Mara is still a god-like being

Looking back at the images in this tweet, it is not difficult to see that women who wear Max Mara hardly wear additional jewelry or jewelry, as if with Max Mara there is no need for other accessories to whitewash themselves. Obviously, in the eyes of many girls, Max Mara is both a coat and an "accessory". These classic models we talked about today have also been innovating, and different colors and materials will be updated every year, so you can choose according to your preferences.

So much for Max Mara today, I hope you also have this "accessory" soon. ❤️

This article is edited by Miss Wendy

Art Editor: Beanie

Click on,

Share with more little sisters

Read on