On January 23, German automaker Porsche released its first NFT series minting based on the etherchain, containing 7,500 NFTs, and with its well-known model 911 as the theme, the minting price is 0.911ETH, about 10,000 yuan.
However, the response to the public minting market has been lukewarm, and as of press time on January 24, only 6,133 NFTs have been minted and have not been sold out. On the NFT trading market OpenSea, the NFT floor price fell from the initial 3 ETH to 0.872ETH, falling below the minting price of 0.911 ETH.
According to the reaction of some users in the market, Porsche's expensive minting price and sales strategy seem to be inconsistent with the spirit of Web3.
Porsche isn't the first car brand to enter Web3. Previously, on December 19, 2022, British sports car brand Aston Martin partnered with racing game developer The Tiny Digital Factory to launch the blockchain game Infinite Drive Racing, and released the NFT collection of Aston Martin NFT Vantage Series, priced at about $50, but the 3,000 NFTs originally planned to be minted were slow to sell before the deadline on December 23. After the issuer directly destroyed 300 of the NFTs, they were still not sold out, and the final sales stopped at 2582