Chinese has a long appreciation for umami, especially for the most important meal of the year, the Chinese New Year's Eve meal. The "chefs" of all families are even more unwilling to be sloppy, and all kinds of fresh food materials may have to travel hundreds or thousands of kilometers to deliver from the place of origin to the people's table.
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On the occasion of the Spring Festival, Sinotruk launched a series of micro-films "Chinese New Year's Eve Grab Fresh", "Send Warmth", "Love" and "Gathering Yuan" to present four parts of "Rice on Wheels" to pay tribute to freight drivers. On January 19 (the twenty-eighth day of La Yue), Sinotruk's "Chinese New Year's Eve Rice on Wheels" was first screened on Sinotruk's official Douyin platform, leading the audience to explore the mystery behind the taste of the New Year and discover the origin of "fresh" together.
Find the wish of "fresh"
In reunion moments, food is the most exhilarating. The protagonist of "Grab the Fresh", Lao Zhang, shows his dedication to Chinese New Year's Eve rice, which is a true portrayal of the traditional parents, who pour all the love they are ashamed to express to their families on a table of Chinese New Year's Eve rice, which is so detailed that it is impossible to miss the slightest pool. As a seafood expert, Lao Zhang's pickiness at this time is more logical, thanks to the advancement of cold chain transportation technology, he finally chose ingredients that meet the standard of Chinese New Year's Eve rice in his heart.
A table of reunion dinner, with the top umami "town table", the taste buds of the whole family were amazed, which was exactly the effect that Lao Zhang and his wife expected. A steamed sea fish, fresh on the tongues of children and grandchildren, sweet in the hearts of parents, allows the audience to feel the satisfaction and power brought by delicacy and reunion across the screen, and at the same time, there is an answer to "where does the fresh come from".
Grab the strength of "fresh"
As we all know, from the moment aquatic products leave the sea and fruits and vegetables are harvested, umami is lost every second, and time is its fierce enemy. In the story, the fresh aquatic products from the shore of Qingdao are relayed in the hands of dock workers, cold chain truck driver Master Wang, and seafood stall owner Boss Liu, each of them is a "screw" in the logistics supply chain, and the driver Master Wang is the most unslackable one, after all, the 400-kilometer transportation route is the most prone to variables.
Fortunately, with the blessing of intelligent cold chain transportation black technology along the way, it is not difficult for ingredients to maintain their original freshness during hundreds of kilometers of transportation. The Sinotruk HOWO Snow Leopard refrigerated light truck driven by Master Wang combines the advantages of extremely fast refrigeration, precise temperature control, high efficiency and reliability, and empowers the journey of "fresh" with smart technology, adding confidence to Master Wang's outperformance time. Coinciding with the opening round table and the disposition of the wheels in the opening chapter of the movie, the Chinese New Year's Eve meal comes with the rolling wheels, and the persistence of the truck driver and the escort of the transport weapon are the icing on the cake for the taste of the New Year.
Empowering the good life
Although the story of "Grab the Fresh" is simple, it is enough to move people's hearts, Lao Zhang, Boss Liu, Master Wang, dock workers... Every character who lives seriously and works hard is the object of the film's tribute. Sinotruk accurately understands the common yearning of different groups of people for a better life, and shows care in the subtleties, and everyone and the small family are the objects that Sinotruk should protect.
Sinotruk has forged ahead on the journey of "building a world-class commercial vehicle group", becoming the light of China's intelligent manufacturing, contributing to the high-quality development of the national logistics industry, enriching the vegetable basket of Chinese people, making the money bags of cardholders bulging, and continuing to convey the pulse and warmth to truck families, arousing the public's attention to the carder group, and making the story on the wheel more deeply rooted in the hearts of the people.
From January 20th to 22nd, Sinotruk's official Douyin platform will successively launch "Send Warmth", "Teaser" and "Juyuan", locking Sinotruk's wonderful continue warm screening.