Taking advantage of the east wind of the new energy era, the major independent brands continue to make efforts, the positioning and pricing of their new energy models have repeatedly reached new highs, and the rapid improvement has also caused a lot of controversy, the unlisted Lantu chasing light is naturally no exception, the pre-sale price of 322,900 as soon as it was announced, it has attracted many questions, Lantu chasing light is floating or strength? Let's stand in the "fuel vehicle camp" to analyze Lantu chasing light.
What kind of car is this?
After the pre-sale price was released, the author saw many netizens complaining about chasing light, such as: "The independent new energy brand is floating!" "Isn't it fragrant to have these three or four hundred thousand to buy Taiwan?" Wait, let's start with its positioning and pricing.
Chasing light is Lantu's medium and large luxury electric car, with a length, width and height of 5088x1970x1515mm, a wheelbase of 3000mm, and a new energy platform, no engine, gearbox and other occupation of driving space, so compared with the same level of fuel models, Lantu chasing light occupies a certain advantage in driving space.
Looking at the price, the pre-sale price of Lantu Chasing Light is 322,900-432,900 yuan, which is highly overlapping with the pricing of mid-size cars such as Audi A4L (321,800-396,800), BMW 3 Series (299,900-399,900), and of course, it is also comparable to the naked car price after the Cadillac CT6 (399,700-489,700).
In the field of new energy, Lantu Chasing Light is not much different from the pricing of the same level of Extreme Krypton 001 (300,000-403,000), but Extreme Krypton 001 has gained considerable sales and fans with a good market reputation, so in terms of brand awareness, Lantu Chasing Light is still slightly dominant.
However, compared with NIO ET7 (458,000-536,000), Lantu Chasing Light has a price advantage of more than 100,000 yuan, but NIO ET7's positioning of high-end and service has been deeply rooted in the hearts of the people, and the brand premium is still slightly higher than Lantu Chasing Light.
Therefore, from the perspective of comprehensive brand positioning, level, price and other factors, the reason why Lantu's pre-sale price has been complained about is mainly due to low brand awareness, but in the new energy era, everyone's brand premium will be reshuffled, and the performance of product power is obviously more important.
Is it inconvenient to use new energy vehicles?
As we all know, fuel vehicles can run hundreds of kilometers when filled with fuel, and gas stations are everywhere, and it takes only a few minutes to fill up a tank of fuel without queuing, and the convenience of using a car is self-evident, therefore, even if the travel cost of new energy vehicles is low, it also dissuades many small partners, after all, it is inconvenient to use then put the cart before the horse.
In this regard, the solution given by Lantu Chasing Light is: long endurance, fast charging, for example, the cruising range of the long-range version of the model reaches 730 kilometers (CLTC range), and the standard endurance model also reaches 580 kilometers (CLTC range), which is no problem to meet the short-distance travel.
In addition, the peak charging power of chasing light can reach 230kW, the official claim that charging 10 minutes can have a cruising range of 230 kilometers, about half an hour can be charged from 20% to 80%, if you simulate a long-distance car scene, when the power consumption is about 20%, find the service area to charge, take a break, and you can start again after half an hour, which is not unacceptable.
Therefore, in terms of the convenience of using the car, I personally recognize the performance of Lantu chasing light, but if you have a lot of long-distance journeys and no fixed charging position, it is still recommended to consider fuel vehicles.
How much driving pleasure does Lantu Chaser give you?
Driving pleasure has always been one of the important evaluation points of fuel vehicles, and many friends who like fuel vehicles are not interested in new energy vehicles, so how much driving fun can Lantu Chasing Light bring you?
Lantu Chasing uses an 8-layer flat wire drive motor that bursts out with a maximum power of 375 kW and a peak torque of 730Nm, which can not only give you a feeling of back, but even give you a feeling of dizziness (personally I don't like this feeling), after all, its zero hundred acceleration time is 3.8 seconds.
Of course, driving pleasure is not only pushing the back feeling, refers to where to hit, people and cars in one control fun is equally important, for this reason, Lantu chasing light using 4D intelligent chassis, 100 kilometers per hour to zero brake stop distance of 33 .8m, it also has 0.22 drag coefficient, 83km/h elk test results, from this bunch of data alone, the performance of chasing light is indeed very sincere, and when you get the real car, the author strives to share the real driving experience with everyone as soon as possible.
The sense of technology is excellent
New energy models, especially mid-to-high-end models, are constantly rolling in the sense of technology in the interior, which is no longer a new thing, and Lantu Chasing Light is no exception.
In terms of materials, it uses a large number of DINAMICA ecological suede covering, from door panels, armrests to the center console, DINAMICA ecological suede can create a delicate and warm texture.
In terms of comfort configuration, the combination of panoramic canopy and electric sunshade roller blinds can basically solve the embarrassment of "sunning overhead", and strive to create a "first-class" experience of rear seats, four-temperature zone intelligent air conditioning, etc., in terms of driving comfort, Lantu chasing light can also achieve the performance that this level should have.
In terms of intelligence, active safety and entertainment, AR HUD, intelligent interactive system, NOA intelligent navigation assisted driving, HPP memory parking, RVM remote moving, etc., it can be said that Lantu chasing light is in a redundant state of configuration, and not only Lantu chasing light, almost all high-end new energy models are rolling up the sense of technology, which also proves that the definition of luxury in the new energy era is being rewritten.
Full text summary: As a self-determined high-end brand, Lantu not only has to gain a foothold in high-end new energy brands such as Extreme Krypton and NIO, but also wants to get a share of the BBA for the mainstream fuel vehicle market, but as a new brand, Lantu's brand awareness is really limited, fortunately, in the new energy era, everyone's brand premium will also be reshuffled, and at this time the performance of product power obviously has more right to speak, and Lantu may be the responsibility of turning over the battle and even establishing a brand image to Chasing Light.
So, is Lantu chasing light floating or is it due to strength? From the perspective of product power alone, they are attentive enough and confident to fight a victorious battle.