Although 2022 has ended, the "report card" of the smartphone market has not yet been announced, how is Huawei doing? Is Apple unable to carry it? Can Samsung return? And a series of questions such as whether Huawei has a "successor" have not yet been answered. Recently, Canalys released its annual report, and the answer has finally been found!
According to the data, in the context of the global economic downturn and weak consumer demand, the total shipments of the mobile phone market in 2022 fell by 11%. Apple, Samsung and Xiaomi have formed a new situation of "three-way hegemony", Huawei is a little regretful, not on the list, and Xiaomi has carried the "banner" of domestic high-end mobile phones and turned into a "façade".
It is worth mentioning that the performance of domestic mobile phone manufacturers is still remarkable. After Huawei was suppressed, Xiaomi, OV, etc. began to go high-end, and after 3 years of hard work, it was time to hand over the report card, either success or failure. Under the influence of many factors, the broader market fell by more than 10 points, Xiaomi and vivo fell only 1 point throughout the year, and OPPO fell by only 2 points throughout the year, and the performance was quite good, especially Xiaomi.
Xiaomi once again jumped to the top 3 position, giving Chinese brands contention. More importantly, unlike OV, Apple, Samsung and other brands, Xiaomi also encountered a big event in 2022, that is, Xiaomi's important market - India, made a moth, creating a lot of trouble and obstacles for Xiaomi's shipments. But despite this, Xiaomi still performed strongly, falling only 1% throughout the year, still ranking third in the world, which also proves Xiaomi's strength from the side.
In addition, after the release of the Xiaomi 13 series, obviously, the iPhone 14 series can not bear, Xiaomi's market share has risen for three consecutive weeks, and Apple's share has declined for three consecutive weeks, Xiaomi 13 series from the iPhone 14 series of mobile phones tough snatched share, there is no doubt that Xiaomi has become the second "Huawei", and the comprehensive competitiveness is stronger.
Like Huawei, Xiaomi also insists on independent research and development, and also insists on increasing investment in scientific research in chips, algorithms and systems. Xiaomi 13 series is equipped with Xiaomi's self-developed surging P1 and surging G1 battery chips, etc., more importantly, Xiaomi's cost performance is still the industry's "ceiling" existence, Huawei, Apple and Samsung are not comparable. Even foreign media said that the second "Huawei" is more difficult to deal with.
In fact, Xiaomi mobile phone in addition to the top configuration, excellent experience, and iPhone, Samsung mobile phone, its high cost performance is also the biggest advantage, in the context of economic recession, consumers shopping the most consideration is cost performance, which is also one of the important reasons why Xiaomi can stand third in the world.
Of course, in addition to the above reasons, Xiaomi mobile phones have also been recognized by consumers, the use experience is very good, 99% praise rate, is the evidence of consumer affirmation, the future can be expected! What do you think about this? Welcome to comment and leave a message!