This is an independent station for a Chinese seller revealed by insiders. It is said that cross-border e-commerce is not easy to do, but there is a group of very low-key sellers that you can't see and are making a fortune.
Today I will take a deep look at this independent station that can be called a money printing machine and break down their strategy for you to see.
It is said that the boss lives in Tomson Yipin, and after reading my analysis, you will find that this is not unusual.
This is the station: https://buddhaandkarma.com/
An independent site for Chinese sellers with huge profits.
I will show you the cost of the product, the cost of procurement on 1688.
How much does a purchase price of two pieces cost?
Sell foreigners for $30,40,50! It's dollars!
Small logistics costs cross-border EC sellers are clear, the most important thing is that most of the traffic is free!
Free, Free, Free!!!
How profiteering? Everyone calculates the gross profit here.
It can definitely make the "DU trafficker" who licks blood at the knife's edge silent and tearful!
Let's look at the data.
Nearly 157,000 visitors in December. Based on a very conservative industry average CR conversion rate, think about possible sales.
My personal guess is that the conversion rate is definitely much higher than the average. Because most of the traffic is very clear and intentional search traffic, search belongs to the hot traffic at the lower end of the funnel, which is the traffic that has a clear need or interest in the audience with a clear intention to find.
This kind of traffic conversion is generally more beautiful than cold traffic. Amazon sellers know that on-page keyword ranking ads have the most guaranteed conversion rate.
You guys see if the traffic in this house is hot or not.
Direct traffic may be repurchase; It may also be that I read the website content or the advertisement in the early stage and did not buy it, and then I remembered it and entered it again; It may also be referral traffic brought by offline or online word-of-mouth communication. Excluding melon-eating visitors like us who come to steal teachers, direct traffic is the hottest type of traffic and one of the best conversion traffic.
Nearly 27% of direct traffic and 71% of search traffic, and completely negligible traffic from other channels, are basically hot traffic. This independent station is absolutely beautiful.
The distribution of traffic countries can also be seen that most of them are from the United Kingdom, Australia, and the United States. The price of $20-30 is still a low ticket for developed countries, and the shopping link is also low involvement, which is impulsive consumption. This type of product has a short conversion cycle and the conversion rate will not be low.
Here comes the point!
Come, come, come! See how free traffic comes in!
Nearly 83% of 71% of search traffic is free search traffic. Search and Shopping ads test the water a little, and if the ROI is not good, it will not be measured, and the paid traffic will be lost.
This is to envy all Chinese sellers!
How about free traffic?
Note that long-tail keyword searches account for the lion's share, which is relatively low in difficulty and has a relatively short SEO ranking cycle.
Let's see what this independent site seller has done.
The website is planned according to Buddha, feng shui, devotional and other related topics, and uses a large number of blog posts to anchor the long tail.
This kind of brand copywriting that does not need to be refined is not required for quality. The cost of the article is not high, and it can be written by outsourcing to the third brother or using various AI tools (such as GPT, in fact, there are quite a few such tools on the market). The quality is not bad and it is cheap.
Anchoring a long tail with massive content can bring a trickle and accumulate into rivers.
This style of play is very Putian. With this free organic flow method, it is not surprising that this seller copies the application in different categories and different products to make vertical station groups, accumulating several small goals!