On the magnificent Yellow Sea, in the fiercely competitive China-South Korea route, the Yantai China-South Korea Ferry "Xinxiang Xuelan" with the five-star red flag cleaves the waves, like a light, which amazes many people, and is affectionately praised as the "China-South Korea Messenger" by netizens. With the advent of Labor Day this year, the "China-South Korea Envoy" was awarded the "Worker Pioneer" in Shandong Province, and Yantai China-South Korea Ferry also ushered in its own highlight moment. How was the "Workers' Pioneer" made?
百舸争流千帆尽
Every Monday, Wednesday and Friday, it departs from Yantai, China, and returns from Incheon, South Korea every Tuesday, Thursday and Saturday. The "New Xiang Xuelan", which was put into operation in 2021, succeeded the "Xiang Xuelan" and continued to sail in the same direction.
This newly built "New Xiang Xuelan" ship has a total tonnage of 32,729 tons and a maximum speed of 23 knots, with outstanding speed and safety performance, and has obvious advantages in comprehensive performance in similar routes.
"Low noise, good service, sunset, comfortable and fast" "Five-star service, comparable to a luxury cruise ship" "After the new Xiangxulan ship is launched, it will not be fragrant in an instant when taking other ships"...... When it comes to the "New Xiang Xuelan" wheel, netizens on major platforms have praised a lot.
There is no shiny business card that can be earned without work.
In 1992, China and South Korea established diplomatic relations, and the China-South Korea maritime passenger and cargo liner routes formed according to the agreement between the two governments have gradually developed and expanded. In 1995, Qingdao COSCO, Yantai Waidai and Korean shareholders jointly invested in the establishment of Yantai China-Korea Ferry, specializing in international passenger and cargo liner transportation from Yantai in China to Incheon, South Korea.
It's been almost 30 years in the blink of an eye. At present, there are 16 passenger and cargo liners operated by 14 companies on the China-South Korea route all year round, and the competition is not fierce. As far as the eye can see, the Yantai China-South Korea ferry "Xinxiang Xuelan" is surrounded by a group of heroes: nine routes operated by seven other companies in Shandong Province are its main competitors. Among them, Qingdao and Rizhao have the advantages of large transportation hubs, and Weihai area, including Xixiakou and Shidao, has the advantages of short voyage and faster customs clearance.
What are the advantages of Yantai? At the moment of vigorously developing new quality productivity, how to enhance its own advantages and expand the "new increment"? Yantai Sino-Korea Ferry believes that in addition to providing passengers with comfortable and five-star services, providing customers with high-quality "transnational express" services is another important mission.
The "Yantai-Incheon" route has fast ship speed and short sailing time, and has obvious advantages in providing "transnational express" services for customers with strong timeliness such as small commodities, cross-border e-commerce, fresh food, and sea-air combined transportation. With the continuous optimization of the business environment, Yantai Port's "China-Korea Express" has gradually become a favored passage for local small commodities in Guangzhou, Yiwu and Shandong, but the ensuing fierce competition has also made Yiwu and Guangzhou small commodity markets a "red sea" for the price strangulation of shipping companies.
China and South Korea Ferries did not hesitate to choose the latter, they continue to expand their horizons, innovate their perspectives, boldly innovate business models, target "intensive operation", and open up a "blue ocean" in the "red ocean". At the same time, with the support of relevant departments, we jointly built a "consolidation" business for the export of consumer goods to South Korea, and realized the contribution rate of daily necessities to the export volume increased to 41%, a year-on-year increase of 2.7%.
At the same time, changing the previous business model, China-Korea Ferry aims to increase the added value of unit freight and pays attention to resource integration. In 2023, the "New Xiangxulan" ship will transport a total of 1,010 TEU of e-commerce goods throughout the year, a significant increase of more than 700% year-on-year. Organized a number of refrigerated freight business promotion meetings, and drove a reasonable increase in refrigerated container freight rates with the return of industry value, and transported a total of 6,420 TEU of refrigerated cargo throughout the year, a year-on-year increase of 11.3%.
Sail safely for 10,000 years
Maritime transportation is the economic lifeline of the country, and safe production is undoubtedly the lifeline of shipping enterprises. Since its establishment, the concept of safety has become the gene engraved in the bones of Yantai China-South Korea ferrymen.
From the safety production responsibility system for all employees to the prevention of major source risks in key areas, and then to the people-oriented strengthening of the construction of the crew team...... In various key links and key areas, Yantai China-South Korea Ferry "scientific management, advanced prevention", firmly build a line of defense for safe production.
They implement the innovative model of "6S" management, steadily promote the organic integration of "6S" management and various tasks of the ship, strive to create a good ship safety production environment of "clean and standardized, efficient and practical, and continuously maintain", continue to improve the quality of the crew, improve work efficiency, excavate new development concepts, and formulate the "6S" management implementation plan of the "New Xiangxuelan" ship in combination with the specific actual situation of the ship, and achieve good results.
Under the strict safety management, in the past 30 years, Yantai Sino-Korean Ferry has not only maintained a record of no major safety accidents, ensuring the safety of passengers' lives and property, but also harvested market reputation with a mature service system, and won wide recognition from customers”......
The safe and stable situation has helped the high-quality development of the enterprise. According to the data, in 2023 alone, the "New Xiang Xuelan" will complete a total of 305 voyages, sail safely for 82,960 nautical miles, carry 48,446 TEUs of containers, and carry 19,989 passengers.
Set sail again
In 2023, South Korea's exports to China will run a trade deficit for the first time in years. According to the data, as of December 2023, the total cargo volume of China-South Korea routes fell by about 25% year-on-year, of which Yantai's import and export to South Korea was 52.77 billion yuan, a decrease of 0.6%.
In this context, Yantai China-South Korea Ferry "does not believe in evil", "does not wait" and "does not shirk", with innovative marketing methods and initiative to open up the pace, forge ahead, continue to extend marketing tentacles, customize logistics solutions for customers, complete the transportation of LG display accessories from South Korea to Vietnam in transit, take the lead in breaking through the extension of China-South Korea liner business to the Southeast Asian market, and achieve good results.
At the same time, as a passenger roller between China and South Korea, it is a necessary part of Shandong's new journey to seek high-quality development by implementing the requirements of Shandong Province to accelerate the development of the "top ten" industries, creating high-quality tourism, and shaping new advantages for development. To this end, Yantai China-Korea Ferry aims at customer needs, matches customized products and services, creates a characteristic brand image of "quasi-aviation", and reaches the core of customers. Nowadays, walking on the "New Xiang Xuelan Wheel", whether it is the passenger area environment, or the ship operation, whether it is leisure services, or brand culture building, people feel more attentive to the "aviation" service.
"Worker Pioneer" is not only a recognition of a ship, but also an affirmation of the entire company's culture and management philosophy. The relevant person in charge of the company said that in the future, Yantai China-South Korea Ferry will focus on route operation, anchor the development orientation of "specialization, refinement, special innovation", and aim to create high-quality passenger and cargo liners on China-South Korea routes, and create high-quality service products for China-South Korea routes with high-standard service capabilities, seize the dominant competitive position in the industry, and contribute to the sustainable development of the shipping industry.
The mountains are high and the water is far away, but the scenery is infinite. The "New Xiang Xuelan" ship with the honor of "Worker Pioneer" will continue to break the waves, and Yantai China-Korea Ferry will also continue to cleave the waves in the sea of the shipping industry, and contribute more to the realization of a maritime power and the sustainable development of Yantai's shipping industry. (Author: Jia Chuhang)