Promoting the integration of agriculture, tourism and culture is an objective requirement for upgrading the agricultural industry and rural revitalization, and is a major strategy for linking the development of agriculture, rural areas, farmers and tourism. Recently, the Ministry of Agriculture and Rural Affairs announced the list of "China's Beautiful Leisure Villages in 2022", and Wang Guo Village, Hongzhiyi Town, Yanhu District, was selected among them.
At the northern end of Yanhu District and the border of Linyu County, is the famous western section of Mingtiaogang. The terrain here is high in the north and low in the south, with plenty of sunshine, and Wangguo Village, which is famous for its rich pears, is located in this area. As a key village for the construction of new countryside in Shanxi Province, Wangguo Village has 4 resident groups, more than 400 households, more than 1,600 people, and more than 4,000 mu of arable land. Under the new situation, the integrated development of agriculture, tourism, culture and culture in Wangguo Village is of great practical significance to the birth of new industries and new formats in rural areas, and provides an effective path for promoting the integrated development of rural primary, secondary and tertiary industries and broadening the channels for farmers to increase income.
Helping rural construction is the focus of rural revitalization of financial services. In recent years, Yuncheng Rural Commercial Bank has adhered to the principle of basing itself on the local area and serving the "three rural areas", focusing on the "integrated layout of beautiful countryside, integrated planning of agricultural and tourism industry, and integrated upgrading of infrastructure", relying on the landmark product of "Wang Guo Crisp Pear", vigorously promoting the integrated development of agriculture, tourism and culture, making high pear quality, living pear culture, doing a good job in pear brand, and expanding the pear industry, opening the golden signboard of the country's famous pear township, and realizing characteristic industries to enrich the people and revitalize the village through eco-tourism.
Every spring and March, "suddenly like a night spring breeze, thousands of trees and pear blossoms". When the pear blossoms in Wang Guo Village bloomed, it was like a "pear blossom snow", covering the whole countryside, dyeing the entire countryside, like a secret place of immortals. Under the sunlight, thousands of pear trees want to release and be ashamed, looking at the snow white from afar, looking at the posture at close range, the pear blossoms are pressing low, and the style is beautiful. Walking through the pear blossom forest, watching the old pear trees, the style is still the same, the fragrance of flowers is overflowing, refreshing, like entering the wonderland of the world, in the beautiful world, "by living in the wind, occupying the spring light is this flower". The annual Pear Blossom Festival often attracts countless tourists to bend their waist. Pear blossoms are all over the mountains, pear fragrance is quiet, this is Wang Guo Village!
In recent years, with the financial support of Yuncheng Rural Commercial Bank, Wang Guocun has adhered to the industrialization of industrial landscape and landscape industrialization, promoted the "integration of pear farmers and pear tours", made good use of the golden signboard of "Wang Guo Pear", adhered to "making beautiful pear blossoms, making sweet pear paste, and making fragrant pear banquets", took the festival as the carrier, built a marketing platform, deeply built a rural tourism brand dominated by the pear industry, integrating picking, viewing and experience, and held several consecutive pear blossom festivals, attracting tens of thousands of tourists every year, and effectively linking the rural revitalization strategy. Solidly promote the new model of integrated development of agriculture, tourism and culture, realize the "transformation of parks into scenic spots, scenic spots into rich areas", not only create gold and silver mountains, but also keep green waters and green mountains, so that farmers can eat "ecological rice" and serve "golden rice bowls".
Yuncheng Rural Commercial Bank firmly grasped the opportunity of the township party committee and village committee to vigorously develop the pear-making industry, centered on the adjustment of the agricultural industrial structure and striving to increase farmers' income, and urgently supported the development of the local pear-making industry through in-depth research and analysis, changing work ideas, improving service quality, and innovating service products.
In view of the development characteristics of the pear-producing industry, Yuncheng Rural Commercial Bank actively changed its ideology and concepts, changed from "waiting for door-to-door" to "door-to-door service", organized account managers to visit households in the main pear-producing areas, and strengthened contact with local township party committees, village committees and investment promotion offices, investigated in detail the needs of pear-buying merchants under its jurisdiction, and studied and formulated new measures for pears to support farmers according to the investigation situation, and carried out targeted agricultural support work; From providing a single financial service to providing a "financial package", issuing loans and absorbing deposits while providing farmers with "financial package" services including information, technology, market analysis, risk prevention, etc., so that pear farmers and buyers can enjoy fast and humanized overall services.
In the actual promotion process, Yuncheng Rural Commercial Bank, together with local township party committees and village committees, held multi-dimensional on-site activities such as financial publicity meetings and the listing of "rural revitalization financial service points", and publicized various financial service policies for village committee members, villager representatives, planting farmers, etc., covering more than 300 rural households. At the same time, under the guidance and assistance of the local township party committee and village committee, Yuncheng Rural Commercial Bank combined with the credit granting activities of the whole village to pre-grant credit for villagers who meet the credit conditions in the village, so as to realize instant loans, efficient and convenient, while ensuring financial services, providing financial assistance around the extension of production and marketing chains, the development of picking agriculture, sightseeing and tourism, etc., combined with the work form of customer manager stationed in the village, provided more than 9.2 million yuan of "reserve fund" credit line for 163 villagers in the village, solving the villagers' "difficult and expensive financing" and other series of questions.
"Thanks to the financial support of Yuncheng Rural Commercial Bank, the price of crisp pears this year is very good, more than two dollars, there was no such price in previous years, this year there is a little more rain, the taste of pears is good, the sugar content is also high, the yield can be, like our more than 20 acres of land is more than 150,000 catties, this year is another harvest year." When it comes to income, Mrs. Pear Farmer Wang said with a smile, and it is difficult to hide the joy of a good harvest in her laughter.
Under the influence of the experience of Wang Guo Village, the villages of Shangguo Township and Hongzhiyi Town in Yanhu District, some villages in Beixiang Town, and many villages in Sanguan Town of Linyu County have also planted a large number of pears, and the deep integration of industries has brought local villagers a good road to prosperity. Next, Wangguocun will seize the golden opportunity of the national rural revitalization strategy, comprehensively enhance the industrial development pattern, infrastructure construction, service supply capacity, improve the new layout of consumption space, improve the all-factor function of tourism "eating, living, traveling, traveling, shopping, and entertainment", accelerate the construction of a modern pear industrial park that integrates gardens, orchards and paradises, take the "crisp pear" industry as the carrier, and integrate and develop with multiple formats such as pear blossom festival, pear characteristic homestay, pear element farmhouse, etc., to create "spring pear blossom appreciation, summer pear wine, autumn pear fruit picking, The golden pear orchard of "winter pear paste" has turned the "soft power" of pear culture into a "hard support" for rural revitalization, and strives to paint a new picture of the deep integration of agricultural tourism and culture in southern Jinnan.
"Wang Guo Mei, pear blossoms, like a dream to love, eyes full of cash cows, cash cows..." Today, in the streets and alleys of Wang Guo Village, the village song "Wang Guo Pear Blossoms" has become a catchy voice of prosperity on the lips of women and children, and has also become a joyful voice singing praises for a happy life under the glory of the times.
Source: Shanxi Yuncheng Rural Commercial Bank