Born into the new, create and enjoy the future The 14th China Car Hunting List explores the opportunities and challenges of electric intelligence in the second half

Per reporter: Duan Siyao Per editor: Pei Jianru

On November 23, the 14th China Car Hunting List opened. As an observer, participant and promoter of the industry, the "China Car Hunting List" sponsored by Daily Economic News, a subsidiary of Chengdu Media Group, not only witnessed the glory years of the automobile industry for more than ten years, but also provided continuous suggestions for the development of the industry.

With the accelerated development of new energy vehicles, intelligence is deeply bound to it and accelerated. Under the change, new players continue to enter the game and challenge traditional players, and technological innovation, digital capabilities and software strength have begun to become new driving forces for winning the future in the automotive track. With the theme of "Born into the New and Creating the Future", this year's China Car Hunting List explores new opportunities under the innovation of the automotive industry.

Over the past 14 years, each edition of the China Car Hunting List has always solicited award applications based on the principle of "openness, fairness and justice", organized industry experts and well-known media personnel to conduct centralized review, and selected various awards according to the performance of each car company in the fields of sales, marketing, public relations, public welfare, etc., as well as the market reputation and sales of each participating model. Similarly, this year's China Car Hunting List continued to adhere to the consistent selection principles and criteria, and a total of 53 awards were born.

At this year's China Car Hunting List, PwC launched the Chinese edition of "Focusing on the Future: Automotive Industry Trends Report" in China. At the same time, Daily Economic News specially invited well-known experts in the industry and executives of automobile companies to discuss the opportunities and challenges of the second half of electric intelligence with rational construction thinking.

The environment of the automotive market is changing, and the production, content, push, and presentation of information are undergoing profound changes. On this year's car hunting list, "Daily Economic News" released a short video product - New Vision Automobile, covering different fields such as automotive information, product promotion, policy interpretation, and blockbuster originality. Based on the three modules of text content capture, automatic matching of materials, and one-click video generation, New Vision Auto has realized all-weather, all-platform, multi-content, and multi-form intelligent production and distribution.

Photo courtesy of interviewee Liu Guomei cartography

53 major awards announced

The 14th China Car Hunting List gave birth to 18 enterprise awards, 7 brand awards and 28 product awards, with a total of 53 awards.

Among them, 18 enterprises, including BMW Group, GAC Group, Mercedes-Benz, BYD Auto Gold and FAW-Volkswagen, won the awards of "Hunting Car • 2022 Sustainable Development Enterprise", "Hunting Car • 2022 Science and Technology Innovation Enterprise", "Hunting Car - 2022 Most Innovative Luxury Car Enterprise", "Hunting Car • 2022 Outstanding Auto Financial Service Enterprise", "Hunting Car - 2022 Most Influential Social Responsibility Enterprise" and other awards.

SAIC Maxus, Volvo, FAW Hongqi, Foton Motor, Yutong Group, and Aion were respectively awarded the "Hunting Car - 2022 Most Powerful Overseas Brand", "Hunting Car • 2022 Sustainable Development Brand", "Hunting Car - 2022 Independent High-end Luxury Brand", "Hunting Car - 2022 Most Influential Commercial Vehicle Brand", "Hunting Car - 2022 Most Influential New Energy Commercial Vehicle Brand" and "Hunting Car - 2022 Most Investment Value New Energy Vehicle Brand". and the Touareg's 20th Anniversary Communication Project won the "Hunting Car - 2022 Best Communication Case" award.

The high-quality development of the automotive industry is also inseparable from the promotion of excellent models and battery products. Starting from multiple dimensions such as user reputation, market popularity, brand value, and service level, this year's China Car Hunting List selected SAIC Volkswagen New Lavida, Mercedes-Maybach S 6804MATIC Ingenuity Couture, FAW-Volkswagen Patrol, CATL Kirin Battery, innovative BMW i7 and other 28 models and products. It won the awards of "Hunting Car - 2022 Most Popular Family Car", "Hunting Car - 2022 Best High-end Luxury Car", "Hunting Car - 2022 Medium and Large SUV", "Hunting Car - 2022 Most Innovative Battery Product", "Hunting Car - 2022 Most Anticipated Electric Luxury Flagship Car" and other awards.

At this year's China Car Hunting List, PwC launched the Chinese edition of "Focusing on the Future: Automotive Industry Trends Report" (hereinafter referred to as the "Report") in China.

The report predicts that by 2030, under the premise of completely reshaping the industry from the absolute dominance of fuel vehicles to the dominance of CASE (that is, intelligent connectivity, autonomous driving, shared mobility and electrification) technology, the scale of traditional and emerging businesses in the automotive industry will increase from the current $3 trillion to $6.5 trillion, and the market prospects are still very broad.

"In the next 5~10 years, the annual sales of automobiles in the Chinese market will basically maintain a slight increase, but the market structure will change greatly, and we predict that by 2030, the sales of pure fuel vehicles will fall from 75% in 2021 to 11%, and the proportion of electric vehicles will account for 41%." Xu Huchu, PwC China Automotive Industry Partner, said.

New energy vehicles will maintain their good momentum

According to data from the China Association of Automobile Manufacturers, domestic production and sales of new energy vehicles reached 5.485 million units and 5.28 million units in January ~ October, respectively, an increase of 1.1 times year-on-year, and the market share reached 24%. In this context, whether the sales of new energy vehicles in mainland China can exceed 6.5 million units this year has also become the focus of attention in the industry.

In the roundtable dialogue session with the theme of "Opportunities and Challenges in the Second Half of Electric Intelligence" in this year's China Car Hunting List, Shi Jianhua, deputy secretary-general of the China Association of Automobile Manufacturers, believes that the sales of new energy vehicles in mainland China are expected to exceed 6.5 million units this year, which is related to the expansion of the development scale of the new energy vehicle industry in mainland China in recent years, the improvement of technology, the optimization of supporting environment and other factors, and it is expected that new energy vehicles will continue to maintain a good momentum of development in quality and quantity this year and next.

With the rapid development of the new energy vehicle market, relevant policies are also adjusting. The outside world is worried that the adjustment of preferential policies will have an impact on the current development trend of the new energy vehicle market?

In this regard, Zhou Jiang, vice president of Nezha Automobile and president of the trading company, said: "The adjustment and fluctuation of national policies is a gradual adjustment to the development of the industry, and we believe that more buffer periods will allow new energy vehicles to continue to maintain some of their existing advantages, especially in terms of price." ”

This year, the sales volume of new energy vehicles has grown steadily, and automobile exports have continued to hit record highs, and a number of independent car companies have successively entered overseas markets such as Europe. But in Xu Huchu's view: "New energy vehicle companies need to overcome the problem of losses when they 'go global', and they need to work infrastructure construction around the whole life cycle of users, and it will take time to reverse the prejudice of European and American consumers against Chinese brands." ”

With the opening of the competition in the second half, intelligence has become a hot topic in the automotive industry, and many car companies are looking for new development opportunities.

"Intelligence determines whether a car company can survive and live well, which requires car companies to have the ability to feedback and iterate based on user needs, and be prepared to integrate and accommodate intelligent resources." In addition, it is necessary to form the cognition of intelligent brands. Professor Ji Xuehong, director and professor of the Automotive Industry Innovation Research Center of North China University of Technology, believes that thanks to the mainland's strong industrial base, research and development capabilities, market capacity and consumption capacity, Chinese brand smart electric vehicle enterprises may promote the evolution of the domestic automobile market pattern.

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