The trademark of permanent bike beauty
A trademark is a sign that distinguishes the source of goods or services, and each registered trademark is designated for use in a certain goods or services. It is precisely for the needs of trademark search, examination and management that some goods with common attributes are grouped together and compiled into a class, and all goods and services are divided into 45 categories. As of 2017, the International Classification of Trademarks includes 45 classes, including 34 classes of goods and 11 classes of services, including more than 10,000 items of goods and services.
Trademarks play a very important role in modern business activities.
First, the trademark is the symbol of an enterprise, and it can also be said to be a form of expression of corporate culture. It represents the image of a business. The protection of trademarks can protect your corporate reputation and corporate image.
Second, your trademark is also a thing of your exclusive right to use. Protected by intellectual property laws. It costs you a certain amount of money to register a trademark and you to buy a trademark. Protecting your own trademark from being used by others is actually protecting your own property.
Third, the establishment of each famous brand, the trademark is at the same time an appreciating commodity. When your company becomes a big company, your trademark also appreciates. This is the expected value of the trademark.
Trademark Story Series 1:
The birth of a "permanent" bicycle and a new trademark!
Permanent bike with modern style.
Speaking of "permanent" brand bicycles, the post-50s, post-60s, and post-70s will have a deep impression, right? That's the dream of generations of us. Before the 1980s, riding a permanent bicycle and taking a girlfriend was a very popular thing at that time, just like today's fragrant car beauty turning the world. In the era of relative scarcity of materials, having a "permanent" brand bicycle is not easy to get by relying on the ticket trust relationship! At that time, young men and women were married, and the woman proposed three major pieces: a car, a watch, and a sewing machine. One of the best cars is the "permanent" brand bicycle. You say how important is the status of permanent bicycles in the minds of ordinary people?
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Purchase a permanent bike with your ticket
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<h1 class= "pgc-h-center-line" > The following small series has been carefully sorted out to recount how the permanent brand bicycle and its trademark were born. Also invite the old irons to participate in the discussion, talk about their own and the story of the permanent brand bicycle, right? </h1>
80s hipster men and women and permanent bicycles
That month, Shanghai was liberated in 1949. On May 27, the Shanghai Municipal Military Control Commission was established. On May 31, the Heavy Industry Division of the Military Control Commission appointed Zhu Zhaoyan and other military representatives to take over the second branch of the Shanghai Machine Factory of the Central Machinery Co., Ltd. (later renamed Shanghai Bicycle Factory).
Previously, bicycles produced by Shanghai Bicycle Factory were "wrenche" brands. After technological innovation, in order to distinguish it from the previous "wrench" brand, the factory designed a new trademark, named "Bear Ball", and later adopted the harmonic sound of Bear Ball "Permanent", which means that the product should be used permanently.
At the end of 1949, the "Permanent" brand bicycle was born. In 1955, the First Industrial Machinery Department proposed that Shanghai, Shenyang and Tianjin jointly design standard stereotyped bicycles (referred to as "calibration types"). At the end of the same year, Shanghai permanently took the lead in the trial production of 110 28-inch PA-11 models, and its birth was the starting point of the comprehensive transition of China's bicycle products from imperial to metric specifications. At the time, some employees asked if they could simultaneously design a new trademark that was as beautiful as a "permanent" bicycle, so that it could highlight the characteristics and vitality of the "permanent" product. This proposal was taken seriously by Chang's leadership.
A view of the city when cycling to work
Shao Regeneration, a worker in the factory, is engaged in bicycle art work, and he has designed a number of trademark patterns, but none of them are very ideal. By chance, he took inspiration from a magazine to generate a design idea based on the shape of a bicycle, and asked Zhang Xuefu, an expert at the Shanghai Academy of Fine Arts and Design, for advice. Zhang Xuefu also felt that this was a good idea. The two followed this idea and repeatedly designed a number of compositions, and finally Zhang Xuefu made a permanent trademark with the bicycle image as the pattern, which has been used to this day.
Well crafted and beautifully designed
In 1958, the trademark for the "permanent" brand, which interpreted the two Chinese characters of perpetuality into a bicycle shape, appeared on the perpetual series of bicycles.
<h1 class="pgc-h-center-line" > the name is loud, and the "perpetual" trademark and the perpetual brand bicycle complement each other. In the minds of the people, the permanent brand bicycle has become the "fighter" in the bicycle. China was also known as the "Bicycle Kingdom". </h1>
Bike Kingdom