I believe that many people have heard the rumor of "global trademark", and this trademark is also rumored to be divine in the trademark industry. In fact, professional people know that the so-called "global trademark" is just a gimmick, in fact, in the field of foreign-related trademarks, there is no such statement, the trademark that can be protected by the laws of 233 countries does not currently exist, therefore, the tall "global trademark" is only a statement that exists in the market, designed to attract the attention of users, after a certain degree of dissemination, the word has received widespread public attention.
In fact, many people know that "global trademarks" are a narrow concept, mainly referring to Madrid trademarks. As far as the current trademark registration is concerned, only the Madrid trademark contains the largest number of countries, which can probably be protected by the laws of 117 countries. Trademark applicants can obtain the above benefits by filing a single application in the language of a country, which is the "global trademark" that exists in the market.
The image comes from the Internet
How "Madrid Trademarks" are registered:
In general, the registration methods of Madrid trademarks are mainly divided into the following three types:
First, the Madrid Trademark Registration
The registration of Madrid marks with the member states of the Madrid Union through the Madrid System is one of the most common methods, but this filing method needs to be based on the ownership of the national trademark, by independently choosing the member state of registration and filing an application with our trademark office, which then files the application with the International Bureau. This method of registration is relatively simple and does not require excessive costs, the disadvantage is that the registration cycle is long, and it needs to have a trademark foundation in the country.
Second, single-State registration
This method is more complicated, requiring an application to the trademark office of each country, which requires a lot of registration fees, but the application method is not limited, and the application period is also very short.
Third, other international organizations are registered
In addition to the above two methods, it is also possible to apply for registration by applying to other international organizations. First, an application can be filed with the Benelux Trademark Office, which can only be protected in three Benelux countries; secondly, an application can be filed with the European Union Trademark Office, which, once successfully registered, can be legally protected within the EU member states; and finally, an application can be filed with the African Intellectual Property Organization, and the trademark can be protected by the laws of the 17 member States within the organization, only with the approval of the African Intellectual Property Organization.
Finally, what Beigua wants to say is that there is no brand that has a firm foothold, do not be busy seeking the protection of "global trademarks", and do not do a good job in the core market layout of the brand, even if the "global trademarks" are successfully registered, it will not help.