HEAD, a global high-end sports brand, has launched a new pickleball clothing line in China, which is designed with "practicality, comfort and pleasure" as the core design and perfectly fits the unique charm of pickleball. The launch of HEAD's new products will lead a new fashion trend and promote the popularity of this fun-filled sport in China.
Pickleball: The rise of the new Internet celebrity sport in China
In the 60s of the 20th century, pickleball originated from a children's backyard game in Seattle, USA, combining badminton, table tennis, and tennis.
Due to the advantages of low threshold, quick to get started, easy to carry out, and strong social interaction, sports enthusiasts of different ages can swing their rackets on the court and share happy and warm leisure moments with family and friends.
Pickleball has been selected as an exhibition event at the Paris 2024 Olympic Games, and has been one of the most newly participated sports for three consecutive years, and is expected to become an Olympic sport by 2028. In September 2023, the World Pickleball Federation's Global Development Committee in China was officially launched, marking the full promotion of pickleball in China.
In the past two years, pickleball has gradually become popular in China, with more than 10 million readings on the Internet on pickleball-related topics, and its participation and attractiveness have been continuously improved. Pickleball-related competitions and activities are becoming more and more abundant, showing great potential for development in the field of national fitness in China.
HEAD Pickleball Series: Showing the Infinite Charm of Sports
In order to meet market trends and consumer demand, and continue to promote the development of pickleball in China, HEAD has launched a new pickleball apparel series in China. The collection includes a variety of products such as sports hats, sports T-shirts, sun-protective jackets, sports shorts and skirts, which can be matched according to different sports scenes, so that consumers can complete the whole body wear in a "one-stop" way.
As a daily leisure activity, compared with other competitive sports, the dress code of pickleball is more casual and free, focusing on practical comfort and flexibility in dressing, showing the beautiful posture and charm of athletes. The HEAD Pickle Ball series is lightweight, soft, skin-friendly, and stylish, creating a lifestyle sports look.
In terms of color design, the series of clothing is cleverly taken from the court, using cream green as the main color of the series, and showing the freedom and vitality of pickleball with a fresh color like grass in early spring.
In terms of materials, the HEAD Hyde Pickle Ball series uses knitted stretch fabrics and a slim fit with three-dimensional cutting, which can meet the large movement when playing. The breathable fabric helps maintain efficient moisture absorption and freshness during sweating, and the skin-friendly stitching process makes it more comfortable to wear.
For women, you can choose a sports short-sleeved or sleeveless polo with a pleated skirt, or a sports dress to show off the feminine movement. Menswear usually opts for lightweight sports shorts, paired with quick-drying T-shirts and caps, to enhance comfort and breathability, emphasize the athletic aesthetic, and enjoy the concentration and fun of pickleball on the court.