Global travel photography luxury brand Chloe has been forging ahead for 10 years since its establishment. While constantly innovating and pioneering in the works, Chloe Travel Photography is also unremittingly upgrading, constantly changing and expanding horizontally in various services.
In September 2011, Chloe Travel Photography was born in Sanya. In 2017, Chloe rebuilt the Sanya store for the first time, with a total area of 2,000 square meters, the store design adhered to the Chloe aesthetic concept, with simplicity, elegance and fashion as the main tone, exuding a literary atmosphere and a unique sense of design, the ultimate display of Chloe aesthetics. In order to provide customers with a more exquisite and comfortable consumption environment, as well as a more intimate and pleasant consumption process, following the reconstruction in 2017, this year's Chloe Travel Photography once again upgraded and built the Sanya flagship store.
And just today, Chloe Global Travel Sanya flagship store has opened again with a new look after being updated and polished again and again!
Top-notch design helps storefronts upgrade, and luxury aesthetics create the ultimate experience
In 2021, Chloe Travel Photography joined hands with the top domestic interior designer team to comprehensively upgrade the new store in Sanya, integrating the exquisite, luxurious and fashionable brand style into the conceptual soul design that is both functional and artistic, creating the industry's premier luxury aesthetic space.
The store uses floor-to-ceiling glass instead of the traditional ordinary wall, breaking the boundaries of space and creating an interactive experience inside and outside. On the basis of continuing Chloe's simple and elegant style, the new store explores the artistic spirituality of minimalism, and gives the space a sense of light luxury with soft warm gray tones. In addition, in the modern light luxury style, a large number of logs, green Nordic style, the fusion of modern and classical, luxury and simplicity collide, so that customers can experience a natural artistic balance.
Entering the store, you can see that the store as a whole adopts a transparent open layout, creating a simple and chic modern style. The brand LOGO is simple and atmospheric, with cylindrical geometry as the entrance, which divides the work display area from the front hall, clean and neat. Walking into the store is like watching the exhibition, giving people an open and bright comfortable feeling, highlighting the luxurious atmosphere of Chloe's usual style.
Advanced functional partition design, professional processes, private level services
According to the staff, the three-story store building of the Chloe Sanya flagship store includes functional areas such as reception area, dress area, makeup area, selection area and product display area, which are strict and reasonable and orderly.
Entering the reception area, the overall warm gray premium tone gives the space a unique sense of light luxury, and guests can feel the comfortable warmth of the sun shining through the floor-to-ceiling windows and shining on the body as guests sit in the reception area. After rest, the staff in the store will also introduce the travel route, style, etc., to ensure the most intimate and efficient service and comfortable and quiet environment.
After the selected style and route to the dress area, a dedicated stylist will accompany the selection. The dress area, which accommodates tens of thousands of dresses, includes international first-line brands, haute couture series, international designer brand series, independent designer brands and other wedding dress series.
A highly creative design expression, showing a fashionable and luxurious aesthetic feeling. Under the soft light, walking through the wide and straight aisle to the dressing mirror, there is an infinitely extended free atmosphere, such as the temporary show, which gives the couple a sense of ceremony at the important moment when they put on the wedding dress.
After choosing a dress, follow the makeup artist to the makeup area. The use of large-scale log elements lays out a fresh and elegant charm, and in the soothing outline of the wood color, it shows a natural and affinity temperament, colliding with a new spatial interest, and the atmosphere is pure and comfortable. There is a sofa in the dressing room for the groom to rest, through the glass window, you can see the city view, here, each bride can have a separate powder room, you can communicate ideas with the stylist, seriously appreciate their beauty.
In addition, in the selection of cosmetics, Chloe Travel Photography adopts CHANEL, DIOR, MAC, MAKE UP FOR EVER, CPB, TF, ARMANI, GIVENCHY, NARS, YSL, BOBBI BROWN and other internationally renowned first-line makeup brands to ensure the highest level of makeup effect.
The next destination for the newcomers after the shooting is the selection area in the store, and the design team chooses to use the staggered connection and color differentiation of the partition to create multiple compartments for the selection area, visually obtain the extension of the space, highlight the design sense in the structure, and reflect the rational sense of order and aesthetics. Let the newlyweds not interfere with each other when selecting films, quietly enjoy the exclusive space, and select high-quality wedding photos.
Surrounded by symmetrical structural walls, the exhibition area displays various products 360°, highlighting the luxurious quality of Chloe. The whole area is integrated, planted with green plants in the middle, forming a contrast of three-dimensional space, and a sense of harmony is generated by the coordination of emotions, and customers can intuitively see the actual product and the effect on the wall.
In addition, there is a special flower room in the store. From its inception, flowers have been a hallmark of Chloe's aesthetic. The design of the independent flower room not only provides a special functional space for the production of the bouquets needed for shooting, but also the ingenuity of Chloe's aesthetic concept.
After this re-upgrade, today's Chloe Global Travel Sanya flagship store can be said to be the most high-end and luxurious travel photography store in Sanya and even in the whole country. This new rejuvenation is not only the upgrade of its storefront and service, but also the re-clarification of its positioning trend and the full display of its brand attitude. I believe that if we can continue to uphold such a spirit of ingenuity, the future development path of Chloe Travel photography will be more and more brilliant!