Which chinese film overseas network communication is stronger? "Eight Hundred" and "My Hometown and Me" performed prominently

On October 17, the "Report on the Overseas Network Communication of Chinese Films (2018-2020)" was released, and the overseas network communication of the two new mainstream films "Eight Hundred" and "My Hometown and Me" was more prominent, and the literary and art film directors Bi Gan, Jia Zhangke and Wang Xiaoshuai had a higher reputation overseas in recent years. The report was co-researched and authored by the China Film Museum and the New Media Communication Research Center of Beijing Normal University.

The report selects 185 Chinese films released in 2018, 2019 and 2020 for research, and mainly selects the dissemination of five overseas media platforms of Google News, Twitter, YouTube, TikTok and IMDb as the dimension of overseas network communication. The report shows that in 2020, the high-grossing movies "Eight Hundred", "My Hometown and Me", and "Jiang Ziya" performed well overseas network communication.

Compared with the overseas network communication power of high-grossing films in China, Japan and South Korea, among them, China's high-grossing films in 2018 and 2019 are weaker than those of Japan and South Korea in general, while in 2020, Chinese films have outstanding performance in the global box office, and the high-grossing Chinese films in 2020 represented by "Eight Hundred" and "My Hometown and Me" have received more attention from overseas media.

The "Report" found that from the perspective of overseas network communication index, the new mainstream films represented by "Red Sea Action" and "Eight Hundred", two high-cost and large-scale scenes, have a good spread overseas. Among them, the overseas network communication index of the movie "Red Sea Action" released in 2018 ranked second in the year, and the overseas network communication index of the movie "Eight Hundred" released in 2020 ranked first in the year. The success of "Red Sea Action" and "Eight Hundred" proves the potential of new mainstream films in overseas network dissemination, but the overseas network dissemination of New Mainstream Chinese films outside these two films has a lot of room for improvement, for example, films such as "My Motherland and Me" and "Win the Championship" have less information on Twitter, YouTube, and TikTok platforms.

The report also shows that the names of Bi Gan, Wang Xiaoshuai and Jia Zhangke, three directors of literary and art films, have been mentioned many times by overseas netizens, and they are the Most Frequent Chinese directors in all Twitter tweets. The IMDb platform lacks key information for some Chinese films, which affects the overseas network dissemination effect of Chinese films to a certain extent.

It is reported that this research will continue, and the relevant results will be published one after another.

Source Beijing Daily Client | Reporter Yuan Yun'er

Edited by Jin Liwei

Process Editor Wu Yue