Needless to say, the Kardashians understand cosplay.
A few days ago, the "Queen Mother" Ms. Chris celebrated her birthday, and her sister wore a few wigs and worked online.
They are dressed as Ms. Ke's classic looks, and the painting style seems to come from the same production line.
I'm standing right in front of you, how much do you think I used to be?
Kardashian brought her eldest daughter, Little Northwest, to play, and she also joined the ranks of cos' grandmother.
Comb your hair like an adult and put on a handsome suit.
Ms. Ke dragged Neifan every day and pinched it fiercely.
The whole party was a bit funny and very fun.
As the upstart Kardashians in Beverly, they have always caught horses, high-profile, and love sequins, flashing wherever they go.
At first glance, the upstart is flamboyant and flashy.
But the subtleties are inevitably timid. There is money, but not much.
To say that the difference between the new rich and the old money, in addition to money and privileges, is more directly reflected in aesthetic taste and dressing methods.
Upstarts Christine Chiu and old money Anna Shay in "Brilliant Empire"
This year, in the overseas version of TikTok on Douyin, there is a "old money aesthetic style" of studying the clothes of old-school rich people.
#Oldmoney aesthetic# hashtag with more than 320 million views. The hashtag #Oldmoney# has been viewed more than 1 billion times.
Ralph Lauren, an American light luxury brand that has always taken the aristocratic base as the core of the style, took the opportunity to light a fire.
Not long ago, the spring and summer show with the theme of "California Dream" pushed the aesthetics of old money to a new climax.
From costume design to runway decoration, it is a strong smell of old money, low-key and golden.
At the same time, the old advertising blockbusters shot by RL in the last century were also turned over.
Tiktok has a very high screen brushing rate, not to mention, it is also regarded as an "old money aesthetic template".
What is old money aesthetics?
The so-called "Oldmoney" old money, basically three generations of rich start, standing at the top of the chain of despise of the rich.
Most of them have a prominent surname, or have an ancestral title of nobility.
After inheriting the family's wealth and fame, it exudes mystery, understatement and sophistication from the inside out.
The American Kennedy family
You can visualize it as attending an Ivy League school, playing polo, and drinking champagne on a sailboat.
Those with luxury classic cars and Connecticut mansions.
The dressing aesthetics formed by the old-school rich people pursue quality, pay attention to comfort, and attach importance to the accumulation of spiritual wealth.
Usually composed of academic, monochromatic, discreet and luxurious elements.
It appears in the form of a low-key minimalist, high-class and restrained strong sense of design, revealing the inherited wealth.
The Wharton family
Their excess of money does not need to be advertised.
No exaggerated printed logos, no bells and whistles, no heavy metals and sequins involved.
And these are the favorites of the upstarts.
But they also need to show the connotation and nobility of the family that has accumulated N generations.
It is reflected in the outfit, which is the pursuit of the difficulty of the fabric material and the niche design style.
The old moneymen, who have found a delicate balance between the deliberate and the inadvertent, wear their own tone and taste.
Fashion is perishable, style lives on.
Even though times change and trends change, it remains timeless.
"Oldmoney aesthetic" is not only the outward embodiment of fashion style, but also implicitly transmits the life aesthetics of the upper class.
Some people think that the old money style is low-key luxury, while others think it is ordinary and too boring.
But I have to say that it is not so easy to reflect the high level with simplicity and create a sense of old money atmosphere.
Old money atmosphere
Classic for a minimalist look
In Yang's view, the essence of "old money aesthetics" is mainly reflected in three aspects:
Self-contained unique style, comfort first fabric selection, and slack + alienation of aristocratic temperament.
Classic simplicity, textured heavy tailoring, and comfort are a silent dressing tacit understanding of old money.
Stylistically
Less logoism + low saturation
The real old money family has always been cautious and proficient in the way of seclusion.
The first rule is not to show off your wealth and not to attract attention.
Unlike the upstart with a big logo printed all over the body, old money dressing is mostly without a clear logo.
That is, at first glance, it is usually impossible to see what the specific brand is.
They pursue "back to basics", the style is not fancy, conservative, and there are no exaggerated accessories from head to toe.
The principle of dressing is "not to tell you what brand I wear", and it can still seem to be "very expensive".
Member of the British royal family
The vast majority of old money will not deliberately pursue trends, let alone care whether it is the latest model of the season.
Sometimes they even deliberately avoid too fashionable new products, and being decent is always more important than eye-catching.
The Wharton family, USA
In addition to deliberately reducing the presence of the LOGO, too representative colors are not allowed.
Black and white, brown, white, sky blue, beige... Be more noble in their eyes.
Therefore, in terms of color selection, old money pay more attention to complexity and simplification.
There are few more than 2 colors in the shape, and the color saturation is as low as possible.
There are many white, gray, dark blue, etc. as the basic colors.
Combine versatile and understated neutral colors such as beige, charcoal, khaki and olive green.
Member of the British royal family
Every time the old money family travels, they must maintain the overall coordination of the color system.
Although it seems to be regular, it gives a bit of a boring and repetitive feeling.
But a rigorous dress style is a way for old money to protect their hereditary wealth and status.
The preferences of old money will not change easily for decades, and have long become a school of their own.
The early "Preppy style" American school is a representative style of old money aesthetics.
At that time, the Ivy League aristocracy students liked the polo shirt the most, which was a representative item, almost everyone's hand.
In 1972, RL launched the world-famous 24-color polo shirt
The "Lvy style" ivy style, which originated in the United States in 1954, is a high-class school in the academic style.
The most classic piece is an oxford button-down shirt with a "sharp collar" and "lapels".
The soul mate of "Lvy style" can be said to be a tie.
The retro diagonal stripe tie is paired with the Oxford button-down collar shirt, which is neat and neat, which reflects the sophisticated style of the old money.
Ivy League schools basically have clubs for tennis, cricket and other sports.
The V-neck sweater, checked blazer, and tennis skirt that came along with the trend have naturally become representative items of the preppy style.
Blair Waldorf in the American drama "Gossip Girl"
In contrast, most of the old money families in Europe are nobles with hereditary titles.
They prefer generous, slim-fitting suits (especially double-breasted), which are more in line with classic British dressing rules.
Of course, some of the more sophisticated old money are going to Savile Row to get private tailor-made suits.
And this year's fashionable intellectual style, elite style, intellectual style that has appeared frequently...
Most of them are inseparable from the silhouette suits with a sense of power, but in fact, they all belong to the style category of old money.
Restrained and unassuming, rational and casual, with a sense of experience and temperature.
Without too much piling on design elements, the natural beauty of the garment is highlighted through the shape and material, and the rich and exquisite details are hidden in the understatement.
Princess Diana has a lot of similar outfits, all of which reveal an elegant and dignified, cold and alienated sense of luxury.
on the fabric
Skin-friendly comfort + strong roughness
Old money pay attention to the quality of life and know how to favor themselves, which is also reflected in the careful selection of fabrics.
If you want to look more expensive, choose the material of the clothes as natural and original as possible.
They prefer cashmere, wool, cotton, leather and other natural fabrics without any luster.
Comfortable and natural, skin-friendly and textured.
Cashmere and wool products are one of the most comfortable fabrics, and old money are simply inseparable from all year round.
In cold environments, cashmere and wool have excellent warmth. In a very hot environment, body temperature can also be regulated.
Princess Diana, who was born as an aristocrat and married into the royal family, had a lot of wool and cashmere clothes.
Whether worn inside or outside, it is a simple and comfortable tone, quite gentle, but also lose texture.
Kate and Queen Lay also went on the road after marrying into the royal family.
Often used in the base solid color cashmere, the upper body is both warm and comfortable, but also elegant and temperamental.
Queen Rania of Jordan and Queen Maxima of the Netherlands did not lose either.
When attending the event, they were also wearing cashmere coats, highlighting their figure + improving their temperament.
It is worth mentioning that the sweater on the shoulder and knitwear tied around the neck, which has been popular in the past two years, is also handed down by old money.
It is warm and concave with a sense of fashion, but no wonder it can become an aesthetic~
In addition to being skin-friendly and comfortable, old money also like to use rough fabrics to highlight their own heritage.
Includes tweed, woollen flannel, lattice and texture.
These old-school fabrics with strong textures and more earthy tones are an understated luxury.
There is no need to say or hint at it, but it has already worn a low-key and golden-rich image.
Among them, tweed is a symbol of Scottish culture, the spirit and blood of gentlemen and nobles.
The aristocrats in the British drama "Downton Abbey" are almost all dressed in retro tweed clothes.
When Charles was still a prince, his love for tweed was unwavering, and he wore it from young to old.
In the cold climate of Northern Europe, there is another item that guides generational wealth and is favored by old money.
That's a hunting cotton jacket with strong athletic attributes.
The British royal family is simply its fans, from the Queen to Kate, Charles to Harry, without exception.
Of course, when it comes to dressing well, it has to be the eternal fashion icon Diana~
Temperamentally
Feeling of relaxation + alienation
The old money who stood at the top from birth has carried the confidence and casualness to overlook everything since childhood.
They don't have to wear gold and silver, and they don't wander the vanity fair of paper drunk gold fans in full armor.
There is no need to rely on spending money to prove the value of their existence.
They have an effortless elegance, a noble temperament that does not need to talk about money at all, but exudes from all over their bodies.
However, a lot of old money is not spent with money and spent casually.
They may live in mansions and castles with antique paintings on the walls, but cash flow can be very tight.
Taking care of a manor is a huge expense for anyone.
Therefore, buying new clothes in large quantities is not in line with the prudent financial strategy of some old moneymen.
Instead, wearing an old suit inherited from his father and mended several times, he can be completely proud.
When Charles was a prince, he often wore patched suits and frequently worked in the fields.
The queen's daughter, Princess Anne, has worn a dress for 35 years and is still worn until pilling.
This "aristocratic spirit" was also passed on to Prince William.
A truly timeless object passed down from generation to generation, in other old money houses is jewelry, in the British royal family is "beggar clothing"...
Perhaps it is this kind of not being too particular about dressing that shows the sense of relaxation on the old money.
And this innate "taste of money" is the life foundation precipitated by generations.
Spiritual freedom and abundance, which is completely above material pursuits, is beyond reach.
The real charm of old money comes from its own sense of relaxation + alienation, which is effortless decency, and light elegance.
Their unique temperament and outfit are naturally formed, forming an aesthetic that can be viewed and passed on repeatedly.
The simple and low-key old money aesthetic also creates an interesting paradox:
"What doesn't seem to be wealth actually represents extreme wealth."
And this is the most difficult to imitate.
Even many bloggers on the overseas version of TikTok can look like old money in outfits.
But your last name is still not Kennedy, Rockefeller, Rothschild... There is less energy of old money.
Therefore, the most worthy part of learning from old money is to find the most suitable style for ourselves.
Do not follow the trend, do not deliberately show off, pay more attention to the accumulation of spiritual wealth than the display of external wealth.
After all, the real banknote power of old money is hidden in some subtleties, such as jewelry passed down from generation to generation.