Li Ning's last two days have begun to be difficult, not because of their sharp decline in performance, on the contrary, Li Ning, who has long since gotten rid of the quagmire, has shown a dominant position in the field of sportswear, thanks to excellent product design and excellent and trend smell. Today's Li Ning has won the hearts of young people, but if he goes too fast, he is prone to making mistakes.
Recently, the catwalk of a group of Li Ning's new products has caused a lot of negative public opinion. Judging from the photos flowing from the scene, this is Li Ning's latest conference, in fact, this is the highlight every year, because relying on the design of the circle, in fact, after the conference, a wave of praise for the aesthetics of the Li Ning brand will be set off, but this time it accidentally overturned.
Because the clothes worn by the model have triggered a big discussion on the whole network, and even strong dissatisfaction, there have been a lot of insults. If you have not seen the photos of the scene, many people will feel a little fussy, after all, it is a catwalk about clothes and shoes, even if it is too ugly, there is no need to insult. But after seeing the photos, most people change their views.
The model in the photo is indeed handsome, but after wearing the new clothes, the first feeling of most netizens is "full of anger", and even causes visual discomfort, which is really not exaggerated. A series of breaths full of Sakura National soldiers came to the face, and audiences who have watched domestic anti-Japanese dramas should be able to see the similarity in the middle at a glance.
Such a shape is actually from the hand of Li Ning, who claims to be the light of domestic goods, and it is no wonder that it will be complained about by so many netizens. Over the years, Li Ning has also been claiming to be the representative of domestic sports brands, indeed because of some excellent products, the development speed of these years is very fast, especially China's Li Ning this series, looking at the particularity of the first two words and a good design, very popular in the market, although the high price is a lot of first-line brands, but there are still many people who buy it, support domestic products.
It is a pity that this time Li Ning did not respect consumers, after all, most of them are aimed at domestic products and Chinese words to consume, and the result is that the new products are like this, which is really difficult for people to accept from the heart. After the public opinion occurred, many netizens who did not care about Li Ning before began to come in to "investigate the case".
Many so-called internal fierce materials have begun to slowly surface, of course, there are also true and false in various revelations, among which some people say that Li Ning's CEO is Japanese. In fact, we have seen too many public relations crises about these clothing brands over the years, almost once a year, the previous Xinjiang cotton incident is also very sensational, and major brands have also taken the initiative to stand up for the first time.
However, some brands in Europe are doing the opposite, and the result is a sharp decline in the sales of their own brands.
This time Li Ning's new product incident depends on how to deal with public relations in the later stage, and once it is not solved, it may also have a great impact on Li Ning's brand. Sales are secondary, the key is that once the brand image is damaged, it is actually difficult to recover.
After all, the competition of domestic sports brands is too fierce now, not to mention that several first-line brands have long dominated the list, and the younger brothers such as Anta and Peak are also chasing after them. However, some netizens said that there is no need to make a fuss, this is just a clothing conference, the trend of fashion is to encourage a hundred flowers to bloom, can not limit too rigid. What do you think?