#中秋挑战赛 #
First, the masses of modern IV make money when they see each other
Around 2010,
Several models of Volkswagen,
Santana, Jetta, Langyi, Bora, Sagittarius,
are out of the new but the old money is not delisted,
Instead, it is through the old model price reduction to maintain sales,
So that achieved good sales,
I earn a lot of money,
At the same time, it also sniped competitors,
Three birds with one stone.
Second, Ford was taken out of sight and money was open
Ford saw that he was very envious and jealous,
At the same time, it seems to have a sudden realization:
Occupy the market with low-end cheap products,
At the same time, it is also necessary to reduce costs and make money.
Third, Forsira earned sales at a low grade
Now that gold has been found,
Then just do it.
Eyes shining,
It's time to make a fortune.
What if there is no low-end product?
Then develop a new one.
And so Forres was born,
It's really low-end.
Reduced costs,
The price is reduced,
Of course
The shape quality configuration is also low.
And it does sell well.
Fourth, Fox was overwhelmed by his brothers and wanted to cry without tears
however
Fox couldn't sell.
Because
Fox forgot to upgrade when it was time to upgrade,
Product power lags behind.
Time and energy money that should have been used for Fox upgrades,
All were occupied by Fortes.
That is,
With the low-end Forsys occupied the space of the high-end Fox.
Fifth, the opportunity for brand damage is missed
As a result, people have the impression that
Ford is Forres,
Forget Fox.
Cheap low-end inferior Forres,
It became synonymous with Ford.
Ford was not convinced by this,
Who says to be low-end is to collapse?
So why didn't Volkswagen collapse with so many low-end products?
He forgot a fact,
Volkswagen's low-end products are old products.
The modern four-generation products are also original,
And you Ford's Forres is something you didn't have.
You spend money and energy time to develop it,
Can it be the same?
Is this called Xi Shi Gong Gong?
Or is it called something else?
I can't think of a word.
Sixth, the Mustang electric imitation of Tesla failed to go out of the circle
The Mustang electric car is the battle of Ford's turnover,
Supposedly the product is not bad,
3.65 seconds to break 100, 618 km endurance,
27-38 million price.
Including the shape performance configuration and price are very mainstream,
is a strategic product of Ford electric vehicle,
It can be said that the product selling point is very sufficient.
Ford had high hopes.
however
Especially punching the face is,
Listed for nearly a year and a half,
The highest monthly sales of Mustang is more than 700 vehicles.
The monthly sales line of this kind of car is 3,000 units,
Selling a few hundred vehicles a month is better to live than to die.
Maybe
Some people will say,
The Mustang brand is Chinese unfamiliar.
Are those new power brands familiar to that person from the beginning?
Therefore, the essential problem is still the problem of people.
Level of the problem.
Because
The product is not enough selling points to sell well!
And give the customer a reason to buy you,
Because other people's products are also selling well.
Plainly
All your product power,
Tesla MODELY has it,
Buying a Tesla represents the courage to disrupt the world.
What does buying your Ford Mustang represent?
Does it represent imitation of MODELY?
Wouldn't that be a disgrace!
So
In addition to the selling point, the Ford Mustang also needs highlights,
The role of the highlight is to go out of the circle,
It's a reason to give people a place to buy.
There are two ways to create a highlight,
First, technological breakthroughs, such as you get a breakthrough 1.8 seconds of acceleration, or automatic telescopic lifting metal roof, or other new things, such as steering wheel seat dashboard intelligent interaction, etc. to make some new concepts, in short, there must be a shocking and attractive hardcore invention!!!
The second is a marketing breakthrough. Just like Weilai, engage in a kneeling service that makes people blush and beat their hearts, and the customers who are touched can't do it.
What do you Ford have, to brag about by writing gorgeous adjectives? How could it be sold? Customers are not fools.
Or like some domestic brands rely on water army to promote?
That's harder!
Seven, Forres was only momentarily stunned and still had a turn
Maybe
Forest's low-level error,
It cannot be said that Ford's strength is not good.
After all, people can make low-level mistakes,
Recognized,
Just change it.
As long as the strength is there, it will work.
There is room for redemption.
Eight, the Mustang failure showed that Ford had a bottleneck
But the failure of the Mustang electric car,
It's not a low-level error.
Or the strength is not good,
Or it's a high-level mistake – cognition doesn't.
A company as big as Ford,
The skinny camel is bigger than a horse,
No one believes him when he says he's not strong.
So
It's actually a high-level mistake – cognition doesn't work.
It's embarrassing.
It's hard.
Because
It's hard to change a person's perception.
Not to mention changing the top team of a big company.
unless
He was acquired by a high man,
Had to listen.
Nine, the traditional car big companies are spoiled
These traditional automobile companies abroad,
It seems that there are common diseases of Ford.
Good in the traditional OEMs in China,
Especially the national team,
Through the cutting-edge products released in the past six months,
Instead, it kept up with the times.
Tenth, if the world of great strife does not advance, it is time to retreat
The automotive industry is in a period of technological upgrading,
It is also in the consumption of generation,
and the business model replacement period,
The big shuffle has begun.
Three major generations,
Drop any of them,
All are eliminated.
Simply don't,
It's brutal.
11. Is Buddhist and Taoist philosophy really difficult?
The Buddhists say: Let go, don't be greedy.
The Taoists say: Tianxingjian, be enterprising.
Ford is blindfolded by this, do you want lust?
It's actually quite simple:
1, at your fingertips, down to take, don't.
That is, the downward low-level desire cannot be had.
2, the hard work, the upward climbing, to go.
That is, upwards, higher desires must exist.
Ford said: Still too hard.
Remember, Buddhism is philosophy and Buddhism is religion.
In the same way, Taoism is philosophy, Taoism is religion.
There is an essential difference between "home" and "teaching"!
Philosophy is something that the public must understand and learn.
Religion is not necessary.
Twelve, why is it similar to Li Yifeng?
Li Yifeng was originally very powerful,
The desire to pursue that should have developed upwards,
For example, to do a big company,
All day long are overwhelmed by the big cause,
Closely supervised by all walks of life,
Always pay attention to the image and communication,
Forcing him not to do those low-level fun things,
Where are you going to prostitute?
Thirteen, so whose hands did Ford destroy?
The answer is,
Ford itself,
Two mistakes were made.
First, the low-level mistakes embodied by Forres directly led to the collapse of Ford.
The second is the advanced error embodied in the Mustang electric car, reflecting his lack of cognition, which is the fundamental.
Fourteen, who will be next?
The same two big mistakes,
Volkswagen General Mercedes-Benz BMW Audi,
Is there any crime?
If you have any comments, please leave a comment,
If you think you can also welcome the follow-up.
Thank you!
Good bye!
