The sheep has a secret of the success of the sheep

The success of a sheep is ignited, and what kind of business logic is behind it. The wool is out of the sheep, who pays for it?

Herd Effect:

I don't know from what day, suddenly there is a black-faced, white-haired stupid and cute lamb in the circle of friends and headlines. The first time I saw that it was a small game of elimination and there was no interest, and the second time I brushed my heart and wondered, why is this someone playing? The third time I brushed the sheep, curiosity drove me to play it myself to see which divine sheep was of interest to so many people. But in fact, the moment I opened it, I was the sheep, a small sheep in the herd effect

Easy to get started initially:

The first level is so simple that you can pass the level with your eyes closed, and I even think that this game does not have a second level at all, because the first level is at most a tutorial, and this easy-to-use interface operation gives players a strong sense of confidence and satisfaction. This kind of play for all ages makes it easy for people aged 6-80 to get started, and the customer base covers 80%.

Desire to Win and Gambler Psychology:

When you are still immersed in the self-satisfaction of the first level, the second level begins. After closing his eyes and eliminating half of it, he found that the difficulty gradually increased, and began to stop and think, carefully planning each move. When you finish three-quarters of the second level, you find it a dead end, so most people watch the ads three times at this time. The business's advertising revenue has arrived, and you find that even if you can't pass the pass, the sunk cost makes you dissatisfied and feels that you have to play another round. This is typical gambler psychology.

Genius Marketing:

Remember the slogan: "It is said that only 0.1% of people can pass the customs". That's right. The propaganda effect of the simple slogan is like a tsunami. When you're done, as one in a thousand, you have to show off your real name. When you don't pass the customs and think about pulling a friend to try it, he can't pass the pass and I will balance my heart. This is human nature, not subject to the will of man. This marketing has proven to have a great effect. Merchants also added the provincial game rating PK: when their own area was exceeded, the game became a glory for the province, and the sense of value of justice came up instantly.

Written in the end: The success of a sheep is inseparable from the talent of the creator. The player didn't pay a penny, but created millions of dollars for the creators. In the age of massive information, attention is the great value. Where people's attention is, where the money will flow.