Recently, there have been media exposures
Brutalist osmanthus oolong perfume (30ml) for 420 yuan
Hemingchuang premium product priced at 29.9 yuan peach oolong perfume (30ml)
It is manufactured in the same foundry,
But the price of perfumes differs by 14 times.
High price and quality do not match,
Fauvism has been criticized and questioned.
This matter has aroused the attention of many netizens
The topic rushed to Weibo hot search
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Near the Mid-Autumn Festival, the Fauvist store in the third phase of Beijing Guomao, the latest osmanthus oolong series products, the series of popular Heavenly Palace Que candle gift box priced at 660 yuan, catching up with the super brand price. For comparison, ZuMalong Blue Wind Ling scented candles cost 570 yuan, LOEWE scented candles cost 650 yuan.
A consumer, Ms. Cao, bought a bottle of perfume at Fauvism and intended to give it to a friend as a birthday present. But the unexpected discovery of the homologous foundry made her feel worthless.
"Itself is also to see the packaging is good, gifts can be handed, who thought of such a pit ah." I don't think the quality is much different from That of Mingchuang Premium. She said.
Because of the obvious premium, Ms. Cao could not believe that the Beast brand perfume and Mingchuang premium products she bought back at a price of more than ten times came from the same production line, and it was difficult to accept the same silk pajamas of the stars who spent 1499 yuan, and she could buy the same style on the e-commerce website with only 139 yuan. "It's too bad, spend the money of the big name, buy the OEM products."
On the Little Red Book and Weibo,
There are many netizens who have received Fauvist flowers to post pictures and complain,
The physical picture of the 5999 yuan rose bouquet is ugly like a vegetable basket,
The color of Ecuadorian roses of 1314 yuan was not sprayed evenly,
The 12 immortal flowers became 11.
Some netizens said
Joint perfume flavor heavy,
Silk pajamas were off the line less than a month later...
Problems abound.
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In this regard, netizens quarreled
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Some netizens believe that:
“
The same manufacturer does not mean that the formula ingredients are the same;
Originally it was to sell brands, and his family first sold immortal flowers, and no one said that the price was outrageous;
How to pay endorsement fees and publicity fees without premium, the premium of Internet celebrity brands is also normal, but the quality is not too bad.
”
But there are also many netizens complaining:
“
Fauvism is really fierce enough, the premium is 14 times, and the low-end products sell luxury prices;
I bought a perfume from their family, and the fruit wood fragrance is really difficult to say;
”
Media investigations found that many of the Fauvist aromatherapy products are manufactured by Mansha (Suzhou) Craft Products Co., Ltd., and the perfume is manufactured by Huzhou Yufan Cosmetics Technology Co., Ltd. These two manufacturers are also OEM of Mingchuang Excellent Products.
The Fauvists and The Imperial Vaticans did not disclose the specific way of cooperation. However, OEM foreign trader Xu Lin revealed that when the brand has a certain premium ability, the use of integrated FOUNDRY model can obtain more profits. He took home clothing as an example, a pair of silk eye masks OEM finished products sold for 79 yuan, the unex-factory price is lower, and the brand side only needs to OEM to sell for 169 yuan, almost doubled.
Fragrance products are more profitable. As far as perfume is concerned, French commercial television has disclosed that the total cost of a bottle of perfume is less than 100 yuan, the factory cost of perfume is only 15% of the price, advertising and marketing costs account for about 25% of the selling price, and the remaining 60% of the profit is divided by distributors, retailers and manufacturers.
It is reported that the client of Brutalist perfume is Shanghai Wild Pie E-commerce Co., Ltd. According to the Tianyancha App, the company was established in April 2012, the legal representative is Xiang Haiqi, the registered capital is 300 million yuan, the business scope includes Internet sales, daily necessities sales, arts and crafts and ceremonial supplies sales, etc., the company is wholly owned by Shanghai Bruai E-commerce Co., Ltd. Risk information shows that in October 2020, the company was fined 5,000 yuan by the customs of Shanghai Pudong International Airport for under-reporting the goods and causing the payment of taxes. In addition, the patent information shows that the company has more than 80 patents, all of which are appearance patents, including perfume bottles, perfume boxes, aromatherapy lamps, etc., and there are no invention patents and utility model patents.
According to reports, the Fauvists frequently use star cooperation to open up popularity, successively arranging weddings for Gao Yuanyuan, Lin Xinru, Angelababy, etc., and also signing a number of hot stars as spokespersons. From popular actors Hu Ge, Li Xian, Jing Bairan, to singing and dancing idols Lu Han and Yi Qianxi, almost whoever is on fire asks whoever speaks for him. Last year, the Fauvists signed Gong Jun, who became popular for costume plays. In addition, Fauvism also attracts traffic and attention through co-collaborations with classic IPs such as Prada, Nike, And Tom and Jerry.
Have you ever bought a Brutalist product?
What do you think of the quality?
Source: Qianjiang Evening News All-Media Editing Center synthesizes from China Economic Weekly, Sina Weibo, Phoenix Network Technology, Qianjiang Evening News Hourly News Reporter Lou Chun, Netizen Comments, etc