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The 3rd China International Culture and Tourism Expo and the 1st Chinese Traditional Crafts Conference will be launched soon

author:Qilu one point

In the autumn of September, a new and upgraded cultural tourism event is ready to go on the land of Qilu, inheriting the rhyme of culture, waiting for visitors from all over the world, painting a beautiful picture of "poetry and far away", and exposing the colorful culture of Chinese hand-made. On September 15th, the 3rd China International Culture and Tourism Expo and the 1st Chinese Traditional Crafts Conference will be opened at the Shandong International Convention and Exhibition Center, and the Shandong International Convention and Exhibition Center and the Shandong Handmade Exhibition and Experience Center will be launched at the same time. The exhibition scale of 100,000 square meters, 11 exhibition areas, and more than 2,700 exhibitors, focusing on the momentum of hand-made innovation, will once again stimulate the surging vitality of the high-quality development of the cultural industry and compose a magnificent poem of deep integration of culture and tourism.

Chinese Handmade National Tide Festival: The possibility of interpreting the "two innovations" of culture is infinite

Yangguang General Station, Forbidden City Cultural and Creative Works, National Museum, Yiwen China Handicraft Workshop, Rongbaozhai, Guizhou Museum, Dunhuang Museum... This year's Cultural Tourism Expo has set up a special Exhibition Area for Chinese Handmade To create a top exhibitor lineup of national cultural and creative brands, bringing together handmade products from all over the world, and comprehensively presenting the colorful charm and unlimited kinetic energy of China's excellent traditional culture.

As the comprehensive media aircraft carrier with the largest volume, the largest business form and the widest coverage in the world today, the Central Broadcasting Corporation of China has participated in the exhibition with well-known documentary IP such as "China on the Tip of the Tongue" and "Taste of Macao" and other well-known documentary IP and explosive cultural and creative products in the world, comprehensively displaying the whole industrial chain of high-quality IP of the main station.

The 3rd China International Culture and Tourism Expo and the 1st Chinese Traditional Crafts Conference will be launched soon

A Forbidden City, 600 years old. The "hottest" Palace Museum and the National Museum will make a heavy appearance at the exhibition. Among them, the Palace Museum will focus on the innovative design of the revitalization and utilization of cultural relics, and exhibit the cultural and creative IP that has been hot in recent years and the cultural innovation products that the Forbidden City has continuously promoted cross-border integration. The National Museum, the country's highest temple of history, culture and art, combines cultural heritage with modern science and technology, and relies on blockchain, 3D, IoT, voice interaction, virtual reality and other technologies to make the dusty historical relics such as Haiyan River Qingzun, Siyang Fangzun and Tao Nu Figurines "alive"; From cultural relics to cultural creation, Zhejiang Museum brought the "treasure of the town hall" to the exhibition site! Yu Chun is one of the treasures of Zhejiang Bo's top ten town halls, and the series of cultural and creative products such as "Liangzhu Yu Chun" and "Li Ren Xing" brought this time are elegant and elegant, waiting for the audience to come to find out.

Dunhuang Museum combines traditional art and culture with the aesthetic needs of the young group of Generation Z to develop a series of cultural creations; Shanghai Haoli Cultural Tourism launched the "Silk Sequence" official authorized series of fashion products for the first time... The graceful and luxurious Dunhuang flying goddesses and beautiful nine-colored deer god beast murals make people mesmerized, so that the thousand-year-old Dunhuang culture has jumped from the distant northwest desert into the homes of ordinary people.

Hand-made kinetic energy not only flows in modern cities, but also blooms in remote deep mountain villages. At the exhibition site, the inheritance and empowerment platform of Traditional Chinese Handicraft Culture and Oriental Aesthetic Culture - Evan China Handicraft Workshop will create a "Deep Mountain Bazaar", through the village embroidery display, deep mountain intangible cultural heritage scene experience, ethnic characteristics and traditional pattern display, handicraft cultural and creative products exhibition and sales and other forms, so that urban people can live a "deep mountain Taobao" to catch up with the addiction.

In addition, many distinctive local cultural and creative brands have also made great efforts to exhibit the most representative cultural elements. Over the millennia, encounter a touch of Tang Dynasty style. Listen to Hangzhou Qingyifang tell the historical story of the "Meet Chang'an" series of tide doll blind boxes; Walk into the tang palace night banquet in Henan province carefully built Tang dynasty mood poetry exhibition hall, close to feel the charm of "Tang Palace Sister".

Antique, immersive experience urges people into the "drama". In the form of "cultural creation + Hanfu catwalk + tea art performance", the Hanyang Mausoleum Museum recreates the lingering national charm of tea fragrance; The "Folk Forbidden City" RongBaozhai creates immersive experience areas such as the middle hall, study room, and tea tasting area, recreates the profound heritage of the old Beijing courtyard, and interprets the most representative national intangible cultural heritage woodblock watermarking technique on the spot.

Unique charm, national customs make people fall in love at first sight. The Inner Mongolia Keyou Middle Banner Mongolian Embroidery Association will bring the exquisite Mongolian embroidery works of the "Hometown of Chinese Mongolian Embroidery" to the Right Middle Banner, and together with the Gifts of Inner Mongolia, comprehensively present the unique regional culture of the Inner Mongolian grassland; Guangdong Jiaheng Micro Sculpture Museum takes the traditional drum body of the mainland as the base, uses sculpture art to show the beauty of musical instruments, dances and costumes of various ethnic groups, and sings the harmonious movement of ethnic groups gathering together with the beauty of hand-made.

Authentic objects, traditional crafts take you to enjoy the slow life. The industrial chain platform of cultural and creative souvenirs under Jingyu Donkey Mother Group- Donkey Mother Wind Travel Pavilion deeply combines the modern design of oriental aesthetics with authentic customs and specialties to create urban souvenirs with high value and practicality; The Shanghai Handmade Booth will carefully set up an interactive area for old handicraft courses, so that the audience can directly touch the colorful handmade culture.

If the Chinese handmade exhibition area is a slowly paved handmade cultural scroll that needs to be carefully tasted by the audience, then the Chinese handmade exhibition area is a noisy and warm handmade store, which is a full table of Manhan that gathers countless handmade dishes, so that the audience can eat a good meal. The exhibition area sets up a number of sections such as handicraft by master crafts masters, four treasures of the study room, ceramic art, jewelry creative design, tea culture purple sand, folk handicrafts, etc., where craftsmen, handmade enterprises and manufacturers from all over the country gather here, providing the audience with a high-quality platform for leisure shopping, interactive experience, learning and exchange, and appreciation and collection.

Here not only brings together the Xinjiang Hetian jade jade carving master, Yixing purple sand pot master, Fujian Shoushan stone carving master, Suzhou embroidery craft master, etc. as the representative of the national arts and crafts masters, but also brought together a number of handmade fine products such as the four treasures of the study room, ceramic purple sand, and cultural play carving from all over the country, in addition to rare treasures such as ore, jade, agate and so on, whether it is crystal clear Xinjiang Hetian jade, or Afghan lapis lazuli known as the "holy relics of civilization", a variety of brilliant jewelry, gorgeous jewelry, Simple and elegant utensils and folk handicrafts gathered together to truly create a platform for "product hypermarket, cultural grand view garden, and great experience of skills" made in China.

Hand-made products from all over the country gather, on the basis of inheriting excellent traditional culture, through continuous creativity and new creation, with more and more abundant and three-dimensional display and presentation forms into the public life, towards the road of marketization, industrialization and internationalization.

The 3rd China International Culture and Tourism Expo and the 1st Chinese Traditional Crafts Conference will be launched soon
Canal Yang Yang Huang Gush: Using the river as a medium to show the flowing cultural picture

For thousands of years, the Yangyang Canal has been rushing endlessly, and the mighty Yellow River has nourished the deep cultural context and nurtured the soul of the cultural roots. The provinces (autonomous regions and municipalities) along the river, which are geographically close and connected by roots, have formed cultural symbols that are connected and do not lose their regional characteristics in the process of inheritance and development, and have accumulated countless brilliant handmade products.

Walking into the canal handmade exhibition area, the cultures of the north and south are intertwined, highlighting the colorful charm of the canal. Through integrated design, the canal handmade exhibition area comprehensively presents the exquisite content of the ancient and modern inheritance, industrial development, integration and innovation of the handmade culture along the Grand Canal in a variety of ways such as physical display, video exhibition, digital presentation, interactive experience, etc., comprehensively displaying the vitality of the "two innovations" of the Grand Canal Cultural Belt, and making the Millennium Canal glow with the dazzling brilliance of the new era.

Transport the capital to the Grand Canal gift. As the starting point of the Beijing-Hangzhou Grand Canal, Beijing Tongzhou is rich in historical and cultural relics. In the Beijing exhibition area, the "Grand Canal Gift" will design the typical architectural style of the North Canal for the second time, and make landmark elements such as the lighthouse and the Moon Island Observation Deck into a three-dimensional puzzle of the Grand Canal landscape, and taste the canal culture in the fragrance of books; In addition, it also drew inspiration from the sacred beast sculptures in the ancient palace complex such as the Forbidden City and the Temple of Heaven, and developed and formed the Grand Canal Ping'an Beast Image IP series of cultural creations, conveying a different canal impression to the audience.

Jincai long stream, showing the authentic Tianjin terroir. At the Tianjin booth, there were not only the "Jinmen Gifts" handmade brand with the characteristic resources of cultural tourism in various districts of Tianjin, cultural tourism scenic spots, and the essence of culture and history as the theme of research and development, but also the handicrafts and intangible cultural heritage products of old Tianjin characteristics such as Guanzhaoxuan Art Porcelain, Zhenmu Zhiyuan Tea Set, Zhenyou Fu Gourd, Yide Chengwen Medicine (Snuff) and other handicrafts and intangible cultural heritage products exhibited, bringing the most authentic taste of Tianjin to the audience.

The wind is long, and a number of intangible cultural heritages are wonderful. Raoyang carved copper, Song Guozhu carved copper, Beijing embroidered thangka, Sanhe Sheng cloisonné, Guo's wood carving, Huaxia totem art, Hebei time-honored Kaiyuan Cup... Or simple and elegant, or mysterious, or colorful, Hebei Cultural and Tourism Association with many handmade craftsmen and enterprises to participate in the exhibition, the combination of traditional craftsmanship and modern fashion, in the form of young people like to interpret Hebei culture!

Lufeng River rhymes, modern technology presents the grand scenery of the canal. At the Booth in Shandong, Doushen Animation's "Jining Canal Culture Long Volume", using a full computer digital drawing, vividly recorded the evolution of Jining City along the canal in the form of a long scroll, witnessing the local economic development and people's life style of Jining from the late Song Dynasty to the Ming and Qing dynasties. The bustling scenery of "Thousand Sailing City" and "Ten Thousand Boats", the beautiful scenery of the grass long warblers flying, the willows blowing the embankment, the ancient and modern shuttle, the north and south swimming canal style... Based on the cultural heritage of Qilu, the use of modern science and technology, the grand scenery of the canal is presented one by one, so that the "golden business card" of the millennium canal is polished and brighter.

Spring and autumn in Yu, a wonderful journey to explore culture. The wonderful jun porcelain of the gods, the Henan brand paintings that paint spring and autumn with iron as the pen, the wonderful and moving Henan musical instruments... Derived from culture and contained in history, it is engraved with the context of innovation. This time, Henan Handzo, who is immersed in time and reincarnated in reincarnation, goes to a canal dream covenant with the audience.

Emblem dreams of a thousand years, telling the legend of the millennium canal. Anhui Suzhou group participated in the exhibition, Anhui characteristic ceramic calligraphy and painting art works, hand-painted painting, bridge surface sculpture, Biyunxuan brush, Lingbi stone carving, stone qin and folk painting... Many handmade masterpieces come together to tell the legend of the Suzhou people living by the river and living on water.

Water rhymes Jiangsu, digital empowerment poetry. The Jiangsu booth focused on displaying the achievements of the construction of the Grand Canal Cultural Belt and the National Cultural Park represented by the "Grand Canal National Cultural Park Digital Cloud Platform". Break through the limitations of time and space, swim in the online digital canal, across the ancient and modern; Enter the "Peach Blossom Fan" online experience project, listen to the beauty and elegance of Kunqu opera, make a peach blossom fan by hand, and appreciate the romantic elegance of the ancients; Enter the "Guqin of the Intangible Cultural Heritage Theme Museum on the Clouds", learn about the historical inheritance and production process of the guqin, and experience the beauty of the guqin playing in the clouds; Walk into the "Jiangsu Underwater Pompeii" and explore the mysterious ruins of Sizhou City in Huai'an... There is also Nanjing ShizhuZhai, one of the four old brands of Chinese art, which restores the poetic and elegant classical study room, and brings the four-hundred-year-old book-fragrant bamboo shadow and ancient rhyme to the exhibition area leisurely, allowing the audience to wander in the world of oriental aesthetics and immerse themselves in the intangible cultural heritage of the ancients' "color printing".

Zhejiang sees Huacai, and looks at the road of Eastern Tang poetry in Zhejiang. At the Zhejiang booth, Yueyao celadon is the most beautiful color. Since the Tang Dynasty, Yue kiln celadon has continuously paid tribute to the Northern Dynasty through the Zhejiang East Canal and the Beijing-Hangzhou Canal. In addition, elegant cultural and creative products such as tea ceremony, flower ceremony, incense ceremony, tableware, ornaments, and four treasures of the study room are dazzling and dazzling, depicting the unique style of Zhejiang's water rhyme town.

Looking at the canal handmade exhibition area, see countless characteristic handmade on the basis of inheriting the traditional technology culture, under the persistence and innovative development of craftsmen, it is becoming the traffic burden loved by the public with its ever-changing "posture".

Implementing the major national strategy of ecological protection and high-quality development of the Yellow River Basin, this expo will create an exhibition area along the Yellow Hand, focusing on displaying excellent handmade brands and products from provinces and regions along the Yellow River, including traditional handicrafts, cultural creativity, cultural tourism and other characteristic contents, showing the humanistic charm of the Yellow River.

Qinghai, the birthplace of the Yellow River, the innovative and derived filigree series of handicrafts will show the audience the cultural characteristics of the integration of agricultural and animal husbandry civilization and the symbiosis of multiple ethnic groups. As the trickle of streams flows out of Qinghai, the rivers merge into the "country of tianfu" Sichuan, fertile land, rich natural resources, long history and colorful ethnic minority culture, constitute a variety of natural and cultural tourism resources, but also gave birth to shu embroidery and other traditional crafts, weaving the splendid embroidery of the land of Sichuan and Shu in a needle and thread.

Along the Yellow River to Gansu, gourd crafts with both ornamental and beautiful meanings such as painted gourds and heap color relief gourds are concentrated, showing the charm of craftsmanship that combines tradition and creativity; As a local traditional craft with a long history of more than 2,000 years, Tianshui lacquer carving is constantly innovating, drawing nourishment from sculpture and painting, and showing many ingenuity that combine tradition and modernity.

"The desert is lonely and the sun is setting." In Ningxia, which has been chanted by Tang poetry, traditional Chinese culture is inherited, and special teas such as Eight Treasure Tea are also circulated. At that time, merchants of various ethnic groups on the Silk Road exchanged and shared the specialties of various places, and boiled them into tea products to alleviate the fatigue of the road; Today, Babao tea has been passed down for thousands of years and has become a favorite tea of the people of Ningxia and northwest China. At this expo, the audience can stroll along the Silk Road, taste tea and smell incense, and feel the profound tea culture.

Throughout the ages, the industrious and brave horseback people have created a profound history and culture on the banks of the Yellow River and on the grasslands. The holding of this expo provides the audience with the opportunity to feel the grassland culture at the "doorstep", and traditional crafts such as cowhide paintings will be unveiled on the spot, using cowhide as paper to "condense" and reproduce the ancient and vast grassland style.

The Yellow River flows down to Shaanxi. Here there are not only natural natural scenery, unique folk customs, but also a deep and far-reaching Chinese. In this land that has gone through vicissitudes, the vigorous Anse waist has inspired the customs and customs of the Loess Plateau, and traditional crafts such as clay sculptures and woodblock prints have shown the charm of traditional culture in the inheritance.

Wrapped in sediment and the majestic wind of the northwest, the Yellow River came to Shanxi. Thanks to the long historical inheritance and the superior conditions of geography, the Three Treasures of Chengni Prefecture here are like jasper, caress the skin of children, buckle like gold, water injection does not dry up, cold does not ice, ink accumulation does not rot, raw ink, do not hurt the pen. As the saying goes, "buy copper in Datong City, see Buddha on Wutai Mountain", Datong's copper smelting and manufacturing is famous in the north and even the whole country, in addition to the traditional copper edible utensils such as Ruyi craft hot pot, the court hot pot copperware is also a major category of Datong bronzeware. At the scene of this expo, the audience can feel the literary heritage from the "Three Jins" land and the ingenuity and good things on the table.

The last stop came to Henan. The soap of ingenuity, the afterscent of the hand, a small handmade soap, shows the background of hand-made, and has become an effective carrier for integration into public life. Yushang goat milk cold handmade soap from Henan will appear at the scene of this expo, allowing the audience to take home "handmade" while visiting the exhibition.

Through history, it has a deep heritage, and the inheritance of history has added a beautiful mark. Whether it is the Grand Canal or the Yellow River, Tesaku is becoming a beautiful business card of the new era along the route, and the music of the era of cultural and tourism integration is played in the rushing of the great river.

Shandong Handmade Boutique Corridor: Comprehensively present the charm of cultural Shandong handmade

This year's expo specially featured the "Shandong Handmade Comprehensive Exhibition Area and Selected 100 Boutique Exhibition", which was organized by 16 cities in the province to participate in the exhibition, and through a comprehensive display with distinct themes, rich content and diverse forms, it showed the highlights and achievements of promoting the "Shandong Handmade" project and promoting the integration of culture and tourism in various places. According to reports, this year, around the theme of the Expo, the cities have greatly improved and made breakthroughs in exhibition display, design and construction, and highlighted the "Shandong Handmade" and created the "Shandong Handmade Boutique Corridor" on the basis of comprehensively presenting the new achievements of the integration and development of culture and tourism.

At the Jinan booth, the handicrafts and cultural tourism exhibits with long cultural veins and brilliant galaxy gathered together to tell the story of Jinan at the expo. Here, the audience can not only enjoy a number of traditional skills such as filigree enamel, Lu embroidery, filigree inlay and other traditional skills integrated into the fashion, national trend elements of innovative products, but also personally feel Jinan's "literary innovation force" that cannot be underestimated. As the business card of the cultural trade industry in Jinan Area, the National Cultural Export Base of Jinan Area of China (Shandong) Pilot Free Trade Zone, operated by Tongcheng Shangpin, develops emerging cultural industries by cultivating small and medium-sized cultural enterprises that lead the provincial capital economic circle and the Yellow River Basin to go to sea, develops a number of cultural products that interpret the cultural symbols of the Yellow River and Chinese elements, and drives cultural products and cultural services to go to sea in synergy. Nowadays, tea utensils and various "Yellow River Story" series of cultural and creative products will take the Chinese story to the world through the base cultural export platform. Baotu Spring, Daming Lake, Koi "Fish Pier"... The world's first spring cultural and creative center will bring "net red ice cream" to the exhibition. The World First Spring Cultural and Creative Center was established as early as 2019. The Cultural and Creative Center closely focuses on Jinan's characteristic landscapes, celebrities and folk culture, excavates Jinan's urban characteristics for creative creation, and allows tourists to know Jinan and understand Jinan through cultural and creative products.

The 3rd China International Culture and Tourism Expo and the 1st Chinese Traditional Crafts Conference will be launched soon

With the theme of "Let Hand-made Dress Up Life", Linyi Booth focuses on Handmade Products with Yimeng Characteristics, Innovative Products of National Tide Literature and Red Cultural and Creative Products, and comprehensively demonstrates the latest achievements made by Linyi City in solidly promoting cultural "two innovations" and the integration of culture and tourism. At this exhibition, Linyi has made full preparations in terms of booth design, enterprise type and product creativity. In the booth design, the combination of willow weaving and paper-cutting is embellished, and the style is gorgeous and has local characteristics. In terms of display content, we specially created a special area of "Shandong Handmade and Produced in Linyi", focusing on more than 20 representative handmade products such as grass willow weaving, hand embroidery, traditional mulberry paper, and topography, and were introduced to the audience through on-site production, skill exhibitions, online red live broadcasts and other forms.

With the theme of "Watching the Beauty of Hand-Made, Enjoying Happy Rizhao", relying on the sun, ocean, culture, hand-made, provincial transportation, and people's livelihood, and taking the promotion of excellent traditional culture and telling the story of Rizhao Cultural Tourism as the starting point, through sound, light, electricity, pictures, texts, images, performances, physical objects and other elements, rizhao has designed six chapters of "First Light First Illumination, Watching the Sea and Listening to the Waves, Cultural Context Inheritance, Handmade Objects, Passionate Provincial Transportation, And Happy Rizhao", and selected nearly 20 key hand-made enterprises and nearly 100 kinds of high-quality products to settle in the exhibition and sales. It focuses on the happiness brought to the people by the cultural tourism industry in Rizhao City, the sense of gain brought to the people by the cultural tourism industry, and the pride brought to the people by hand-made inheritance.

Craftsmanship helps rural revitalization. This expo set up the Shandong Handmade Rural Revitalization Exhibition Area, which comprehensively displayed the products and projects of the culturally strong counties (cities, districts) of each city to promote employment and income, consolidate the results of poverty alleviation, and help rural revitalization through "Shandong Handmade".

At the Kenli booth in Dongying, the "Old Craftsmanship on the New Ground" section focused on the innovative inheritance of traditional handicrafts such as straw weaving, clay pottery, black pottery and handmade qipao at the mouth of the Yellow River, showing the vivid practice of integrating excellent traditional culture into rural revitalization and driving villagers to get rich with characteristic cultural industries. Among them, the "Yellow River Estuary Straw Weaving" displayed is based on the salt-tolerant and alkali-tolerant grass at the mouth of the Yellow River as raw material, which has successfully realized the transformation of traditional skills into economic benefits. At present, Kenli Street has also built a warehousing workshop for order-based production, and initially built a framework for industrial development, effectively achieving "mutual benefit and win-win and common prosperity".

The booth in Yuncheng County, Heze fully excavated the advantages of local handmade intangible cultural heritage projects and handicraft industry clusters, and focused on displaying handmade specialty products such as "Yuncheng Guzheng", "Li Cheng Lacquerware" and "Yuncheng Paper-cutting", and promoted the "Ingenuity and UniqueNess" handmade brand. As the "hometown of the national guzheng", Yuncheng guzheng is finely made, the materials are exquisite, the quaint and generous, the sound is beautiful, and it is favored by the guzheng market at home and abroad, and has gradually stepped out of a road of industrialization and development.

"Shandong hand-made courtesy to Tai'an", "Shandong hand-made, Chuangyi Dongying", "Shandong hand-made Liaocheng courtesy"... Cities and counties (cities, districts) booth handmade brands gathered, all kinds of handmade markets, hand-made special areas, hand-made skills exhibitions and other activities are colorful, a number of key hand-made products, hand-made enterprises, hand-made industrial groups will shine at the expo, showing the vitality of Qilu culture, creative innovation and vitality.

Cultural Tourism Convergence Digital Empowerment: Create the ultimate digital "hardcore" experience

Digital empowerment, the wind is rising. This expo implements the national cultural digitalization strategy, especially to create a cultural digital exhibition area and a cultural tourism intelligent equipment exhibition area, focusing on the introduction of leading enterprises and high-quality projects in the field of cultural digital, and bringing together a number of cultural digital and cultural tourism intelligent equipment head enterprises.

As the world's leading artificial intelligence platform company, SenseTime will combine the cultural characteristics of Qilu at the exhibition site to create an AR interactive experience scene of "one mountain, one water and one saint", with game experience as the main line, leading the audience to digitally travel the vast beauty of Qilu. iFLYTEK, a well-known intelligent voice and artificial intelligence listed enterprise in the Asia-Pacific region, will build a comprehensive interactive area, AI study tour, education section, etc., and exhibit AI calligraphy, waiting for the audience to punch in the card experience.

The 3rd China International Culture and Tourism Expo and the 1st Chinese Traditional Crafts Conference will be launched soon

Phoenix Digital Technology, a leading brand in China's digital creative industry, will display the dynamic digital scrolls of "Painting Tour thousands of miles of rivers and mountains", "Painting Tour of Qingming on the River", "Painting and Dyeing Thousand Mountains", "Heart Phase Landscape" touch interaction project, etc., using modern technology to show the digital art IP that inherits the aesthetic classics of the Song Dynasty. Alibaba Vision skillfully combines the latest cloud gaming interactive content with cultural tourism to create an immersive cultural tourism experience that young people love. In addition, relevant digital enterprises such as Sheng Qu Games, Fan Deng Reading, Xiaomi, honor, etc., will also display the new cultural digital formats in various fields through various ways, and bring a series of immersive interactive experience projects.

The 3rd China International Culture and Tourism Expo and the 1st Chinese Traditional Crafts Conference will be launched soon

In the exhibition area of cultural tourism intelligent equipment, Yihang Intelligence, the world's leading intelligent autonomous driving aircraft technology enterprise, will display intelligent cultural tourism equipment such as high-end unmanned aerial vehicles and introduce digital application cases such as aerial landscapes and aerial tours. A number of representative intelligent equipment enterprises in the province also concentrated on the exhibition, of which the secret space as a professional manufacturer of landscape huts, the scene will focus on the promotion of panoramic birdcage homestay and other attractions of the explosive products, so that the audience seems to be in the green countryside, blue seaside, jungle secret and other different scenes, to achieve the good wishes of intelligent equipment to empower modern life. Street View DreamWorks independently develops "Street View Solutions and Products" to allow the audience to intuitively experience a variety of urban characteristics of the street scene. Goertek Makers, which belongs to goertek Group, focuses on VR and AR digital content innovation and digital technology application and experience innovation, and will also introduce the latest scientific and technological achievements this time, displaying XR digital cultural creation, XR digital cinema, XR digital education and other highlights.

These digital trends and intelligent equipment that exude the power of modern science and technology will continue to open up new scenes of digital cultural consumption, help the digital culture consumption mode of online and offline integration, and let more cultural creativity be beautifully presented under the blessing of digital.

International Handmade Exoticism: Experience the exotic cultures of various countries at your doorstep

Things are made by hand and passed from hand to heart. Handmade not only contains the majestic and magnificent Chinese handmade long scrolls, but also includes the national characteristics of craftsmen around the world. This expo shows the "international style" of handmade, especially to create an "international handmade exhibition area", handmade products and characteristic cultural products from 20 countries such as Russia, France, Nepal, Ghana, Turkey and so on, so that the audience can enjoy the different cultural customs of the world.

Walking into the French booth, the faint fragrance of lavender aromatization is presented in front of you with a unique romantic atmosphere of France; The fantastic beauty of Provence makes people yearn for it. Stepping into the Russian booth, Russian oil paintings, Russian matryoshka dolls and other characteristic crafts tell the unique human stories of the local area. The Mongolian booth will feature cashmere products and showcase the crisp and rustic steppe style. The Ghana booth brought local handicrafts and held a ghanaian song and dance performance on the spot, allowing the audience to experience the exotic enthusiasm. In addition, there are handmade products represented by Malagasy straw crafts, precious stones, carpet weaving, polish and Turkish hand-painted ceramics, Pakistani rosewood handmade furniture and blue jade handicrafts... The cultural products with special characteristics of various countries are gathered, with a variety of romances and a variety of customs, so that the audience can feel the unique cultural charm.

The 3rd China International Culture and Tourism Expo and the 1st Chinese Traditional Crafts Conference open their arms with sincere enthusiasm and wait for you to meet in a five-day appointment!

Warm tips for epidemic prevention and control of the Expo: All personnel must present a negative nucleic acid test certificate within 24 hours every time they enter the venue, and show the itinerary code and the Green Code of Shandong Health Code. Please wear a mask correctly throughout the tour and maintain a safe distance. Those who have a history of living in medium- and high-risk areas within 7 days will not be admitted.

News clue reporting channel: The application market downloads the "Qilu One Point" APP, or search for the WeChat Mini Program "Qilu One Point", and 600 reporters in the province are waiting for you to report online!

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