The Mid-Autumn Festival holiday is approaching, the Beijing News Shell financial reporter learned from a number of online travel platforms (OTAs) that compared with the Dragon Boat Festival, the demand for long-distance travel in the Mid-Autumn Festival has been further activated, and the search for air tickets is high, but it does not affect the mainstream status of local and peripheral tours. So, what is the trend of air ticket and train ticket bookings for this year's Mid-Autumn Festival holiday? What's new in terms of outings and entertainment? What are the new ways for young people to play?
The average price of air tickets fell by 20% compared with the summer transportation period, and the overall trend was "low in the middle and high on both sides"
This year's Mid-Autumn Festival holiday runs from September 10 to 12, and from August 27, passengers can purchase train tickets for the first day of the holiday. Tongcheng travel data shows that the domestic civil aviation and railway passenger flow has a significant upward trend in the two days before the holiday, and the peak of pre-holiday passenger flow is expected to appear on September 9, and the peak of return passenger flow after the holiday will be concentrated on September 12. In addition, the overall air ticket price of the three-day holiday showed a trend of "low in the middle and high on both sides", of which the average price of air tickets is expected to reach the peak of the holiday on September 12.
Photo/Courtesy of the same trip
According to Ctrip data, the one-way price of a one-way tax-inclusive ticket during the Mid-Autumn Festival holiday is 770 yuan, down 20% from 963 yuan during the summer transportation period, and the average price of the overall air ticket in September will remain at about 750 yuan. Ctrip believes that with the optimization and adjustment of various epidemic prevention and control measures since the summer, the travel uncertainty of passengers has been greatly reduced and their travel confidence has been continuously improved. Although there are only 3 days of vacation, the demand for long-distance travel in the Mid-Autumn Festival has been further activated compared with the Dragon Boat Festival, and the popularity of ticket search on Ctrip's platform has increased by more than 3 times compared with the Dragon Boat Festival. Platform booking data shows that the long-term travel account for the Mid-Autumn Festival holiday has increased by nearly 30% compared with the Dragon Boat Festival.
Cheng Chaogong, chief researcher of Tongcheng Research Institute, analyzed that benefiting from the scientific and precise prevention and control policy, the travel and tourism consumption demand of residents during the Mid-Autumn Festival holiday is expected to be further released, of which the demand for visiting relatives and leisure vacations constitutes the main force of holiday travel. In addition, from September 5, 2022, the fuel surcharge will be reduced again, to a certain extent, bringing benefits to the civil aviation market, and more users will choose to travel by air during the Mid-Autumn Festival and National Day holidays.
Tongcheng travel data shows that the main popular departure places for domestic routes during the Mid-Autumn Festival holiday are Shanghai, Guangzhou, Shenzhen, Kunming, Guiyang, Beijing, Chengdu, Harbin, Changchun and Chongqing. In terms of railways, it is expected that the railway stations in Guangzhou, Shanghai, Shenzhen, Beijing, Chongqing, Changsha, Hangzhou, Chengdu, Suzhou, Dongguan and other places will have a large passenger flow.
In the Mid-Autumn Festival travel trend report released by a number of OTAs, the Beijing News Shell financial reporter noted that under the current epidemic prevention and control situation, the further activation of the demand for long-distance travel in the Mid-Autumn Festival has not affected the mainstream status of short- and medium-distance local travel and peripheral travel. According to the booking of Tongcheng Travel's peripheral excursion products, Shanghai, Guangzhou and Shenzhen rank among the top three popular cities around the Mid-Autumn Festival holiday.
The moon viewing market is hot, and the fishing season brings hot "seafood" theme tours
The Mid-Autumn Festival holiday meets traditional customs, and there are always some projects that are often played and new.
Moon viewing must be arranged. On Ctrip's platform, the search popularity of the keyword "Moon Appreciation" increased by more than 423% month-on-month in the past week, and mountains, lakes, islands, rivers, ancient towns, and seashores became the setting places for the bright moon. According to the search of users' moon viewing destinations in the past week, the seven most concerned "moon viewing scenic spots" in the country are Huangshan, Weizhou Island, Gubei Water Town, Orange Island, Emei Mountain, Big Wild Goose Pagoda and Thousand Mountains.
It is worth noting that the moon viewing has also led to the popularity of the night tour market. According to the booking data of Donkey Mother Travel Network, the night landscape light of Hangzhou West Lake, Guangzhou Pearl River, Shanghai Huangpu River, Nanjing Qinhuai River, and river cruise project booking continue to rise. In terms of tongcheng travel, Shanghai Haichang Ocean Park, Shanghai Disney Resort, Huayi Brothers Movie Park, Guangzhou Chimelong Paradise, and Zen Town Nianhua Bay are deeply loved by users. This year, some parts of the north have cooled down in advance, the first autumn colors have arrived, and Ctrip data shows that Arshan, Hulunbuir, Ejinaqi and Changbaishan have increased their popularity the fastest on the platform.
In addition, with the end of the four-month off-season fishing moratorium, the eastern coastal coastal cities have ushered in a wave of travel bookings, and the passenger group is dominated by self-driving tourists and high-speed rail tourists within a 3-hour drive. According to the data of Donkey Mother Travel Network, Guangzhou, Shantou and Yangjiang in the Pearl River Delta region, Zhoushan, Ningbo and Taizhou in the Yangtze River Delta region, and Qingdao, Weihai, Yantai and Rizhao in Shandong are all popular destinations for "seafood" theme tours.
Young people play new tricks in the Mid-Autumn Festival: camping, frisbee, cycling continue to be popular
For young people who can play a new trick in everything, only 3 days of the Mid-Autumn Festival holiday can also play something different.
Mafengwo travel and fun big data shows that Beijing, Qingdao, Changsha, Hangzhou, Guangzhou, Nanjing, Guiyang, Suzhou, Shanghai, Xishuangbanna have a high degree of attention during this year's Mid-Autumn Festival holiday, of which Qingdao, Changsha, Guiyang, Suzhou and other places are on the list with food strength, and the "food strategy" of these destinations is the keyword that intends to be searched the most in the Mafengwo App.
Traveling with good food has become the main reason why more and more young people are traveling. Go to Changsha to drink a cup of tea and be pleasant, follow the footsteps of "Taste guiyang" to eat all over Guiyang, go to Suzhou to enjoy chicken head rice, lotus root, diamond horn and other fresh foods, tourists hope to use "big food" to leave unforgettable tongue-tip memories for the Mid-Autumn Festival holiday.
Enriching a holiday with culture and art is also one of the experiences that young people are keen to enjoy. As of August 2022, the content related to "exhibitions" in the Mafengwo App has exceeded the amount of content in the whole of 2021, with an increase of 38%.
In addition, Mafengwo pointed out in the "2021 Global Free Travel Report" that "micro-vacation" has become a new trend in tourism, of which the post-90s population accounts for 50.2%. In addition to enjoying the cultural experience brought by the exhibition, it is also important to choose a hotel or homestay with a good accommodation experience. According to the consultation and booking data of the Donkey Mother platform, as of August 31, the number of room nights in high-end hotels and homestays that stayed during the Mid-Autumn Festival holiday increased by more than 70% month-on-month. Tongcheng Travel said that the search popularity of country houses has increased significantly in the past week, up 68% month-on-month.
Young travelers after the 90s and 95s also like the "short and fast" fun experience, go to Beihai Park or the Summer Palace to experience real-life immersive puzzle games, and unlock new ways to play in ancient gardens; Taking advantage of the autumn high to go camping, play frisbee, and ride are all popular ways for young people to play. According to Ctrip platform data, as of August 30, the Mid-Autumn Festival holiday camping GMV increased by 58% compared with the Dragon Boat Festival. It is worth noting that the high requirements of the younger generation for quality have greatly affected the development trend of the business attitude, and in the evaluation of Ctrip's camping products, the richness of the project, the landscape around the camp, and whether it is "out of the film" have become the keywords TOP3.
Xie Xiaoqing, a senior researcher at Ctrip Research Institute, said that the tourism radius of the Mid-Autumn Festival holiday is expected to reach a new peak of this year's holiday, and the data shows that as of August 30, the Mid-Autumn Festival holiday orders increased by 137% compared with the Dragon Boat Festival, but whether the long-distance market can be further opened still depends on the development of the epidemic situation.
Remind all tourists traveling during the Mid-Autumn Festival holiday to understand the latest epidemic prevention and control policies of departure and destination through authoritative channels, consciously abide by the announcement warning tips issued by the local government and relevant departments, understand the opening, flow restriction and ticket reservation measures of scenic spots in advance, and do not travel to medium- and high-risk areas in China; Consciously abide by the epidemic prevention and control regulations, wear masks, wash hands frequently, gather less, ventilate frequently, and develop the good habit of "one meter line". Consciously maintain a distance from other tourists when taking transportation and entering the park, and open the distance between tables and chairs when eating to avoid getting together; Cautiously participate in high-risk projects such as high altitude, high speed, and adventure, and do not swim in waters without safety and security; Comply with the safety reminder tips of the local government and relevant departments and scenic spots; Do not go to areas that have not been officially developed to receive tourists, lack of safety and security, fragile ecological environments, and private "scenic spots" that operate in violation of regulations, so as to avoid safety accidents and unnecessary disputes.
Beijing News shell financial reporter Wang Zhenzhen
Edited by Li Zheng
Proofreading Lucy