On August 26, Renault Jiangling "Yi" opened the zero-distance live broadcast activity for the first time, gathering 11 big vs in the field and the majority of consumers to gather in the cloud.
It was a well-designed "confessional game." This grand event takes the most popular live broadcast mode of young people as the cutting point, so that consumers can dialogue with Renault Jianglingyi from the level of experience, technology, operation, intelligent manufacturing level, etc., not only so that Jiangling Group's excellent new energy "energy factory" can be known by more people, and improve the product volume of Renault Jianglingyi; At the same time, the use of excellent intelligent manufacturing technology brings new thinking to the transformation of the entire automotive industry.
Renault Jianglingyi, positioned as the "Global Pioneer Smart Electric Coupe", has always paid great attention to consumer experience and feedback. The brand hopes to use this event to bring corporate attitudes, intelligent management results, product characteristics, and through the lens to the hearts of the people.
Jiangling Group New Energy Company integrates R&D, production, sales and service of new energy vehicles, and is the third enterprise in China to obtain the production qualification of pure electric passenger cars; In recent years, with the strong expansion of the new energy field, Jiangling Group New Energy has seized the opportunity to develop hand in hand with the Renault brand. At this point, the energy factory came into being, which makes its products have leading value characteristics of the same level, and injects strong vitality into the market.
The main line of this event is "How Renault Jiangling Yi is made", and first unveiled the "Exploration Store" of the energy factory. Live broadcast linkage welding, painting, final assembly, final assembly rain test, test drive, unmanned driving and other links, the Renault EMERC lightweight body structure, FDS friction drive, SPR self-thrust riveting technology, CMT cold metal transition welding and other technologies are fully displayed in front of the public.
As a master of various technologies, Renault Jiangling "Yi" has paint particles below 0.5mm, which is higher than the industry standard; its lightweight body technology has won the industry innovation award; and its welding design has significantly improved the safety performance of the whole vehicle.
The automation rate of the factory is as high as 85%, which makes people feel the charm of "intelligent manufacturing". It is worth mentioning that the roof of the energy plant is equipped with a 12MW photovoltaic power generation system, with an average annual power generation capacity of 12 million kWh, equivalent to 4,000 tons of standard coal power generation, and the comprehensive carbon emissions are reduced by about 12,000 tons. The plant reasonably increases the lighting area and combines the photovoltaic power generation system, so that the production and office area electricity can be met without turning on the lights on a sunny day, so that zero consumption can be achieved and the environmental protection level is more obvious.
As we all know, high-quality content is a top priority for live marketing. Jiangling Group New Energy chose to use the real technical level to explore the inner and outer extension of the model to highlight the Renault Jiangling "Yi".
Based on the in-depth insight of consumers, Renault Jiangling "Yi" to "E.C.H.O" pioneer beauty to meet the user's yearning for high-value models, the new car is not only equipped with a number of unique technologies developed by Jiangling Group New Energy Company, but also embedded iFLYTEK entertainment ecology + semantic control, EZOOM-Pilot 3.0 intelligent driving assistance system and other excellent technologies, further improving the driving convenience and safety.
In addition, the dual-motor version of Renault Jianglingyi has a total power of 170kW, a total torque of 395 Nm, an acceleration of up to 5.8 seconds per 100 kilometers, and a cruising range that can cover a week of commuting, which greatly improves the consumer's application experience of pure electric vehicles.
Excellent quality, sincere service, and brand thinking based on technology are the driving force for Renault Jianglingyi to move forward in the long run. This live broadcast is an in-depth interaction between the brand and the majority of consumers, and it is also a big military parade of the brand itself that is constantly rising and perfecting to the extreme.
In the future, Renault Jiangling "Yi" will continue to show the true strength of the brand through multiple ways to provide better services for the majority of users.