After more than 80 days, the head anchor Simbasin has the ambition to start broadcasting again. On August 18, Simba's "818 Fourth Anniversary" live broadcast special session brought nearly 12 million orders of goods, and domestic products such as vivo, Daoxiangcun, and Youkeshu became explosive products, highlighting the strength of live streaming to tap the new potential of consumption and help the economy to recover.
Grow together with users, deeply cultivate the supply chain and pursue the ultimate cost performance
Before the live broadcast, Simba sent a letter to the user on the Kuaishou account, "See the letter as it is, please take the seat", "Thank you for handing over your life to me, and also fulfilling the dream of me and more than 4,000 Xinxuan people." ”
According to reports, in the past four years, Xinxuan users and Xinxuan Group have grown together. From August 2018, Simba's first live broadcast with sales of 120,000 yuan, Simba Simbas selected with many cost-effective products to precipitate user trust; Up to now, Xinxuan has more than 60 million users with high viscosity and high repurchase.
On August 18, Simba released warm-up videos one after another to recall the moments since his founding. He said in the video: "Your quality of life, I will guarantee; Your value for money is escorted by Simba. ”
In line with the company vision of "making consumption more equal and making life simpler", Xinxuan strictly selects good products with good quality and good prices for consumers to improve their quality of life. Over the years to serve users attentively, Simba has also received a sincere response from users: "Do not forget the original heart, always believe in our eyes" "Xinxuan users are Simba's bottom line".
Xinxuan's "818 Fourth Anniversary" live broadcast was also supported by the Kuaishou platform. The Kuaishou official platform provided a cash subsidy of 81.8 million yuan to the consumers of the live broadcast; The Kuaishou e-commerce and Kuaishou commercialization teams recorded a video saying, "Xinxuan and Kuaishou are important business partners of each other", "Real people, real goods, real prices" and "The heart has a far side, there will be light".
According to public information, Xinxuan Group was founded in 2017 and is a leading digital new retail enterprise with supply chain as the core. At present, Xinxuan has more than 4,000 employees, including more than 1,400 people in the selection and quality control team. In 2021, Xinxuan completed the quality control upgrade to fully guarantee product quality.
Mutually beneficial brands, jointly promote consumption fairness and stimulate consumption potential
At 12:00 noon on August 18, Simba's "818 Fourth Anniversary" live broadcast officially began, and the number of online broadcasts exceeded 2.56 million. A total of more than 70 products were listed on the live broadcast, including fashion shoes and clothing that are close to life, digital electrical appliances, and mooncakes and tea wines with festive atmosphere, as well as children's clothing, snacks, and student three-piece sets in the school season.
On the same day, a Daoxiangcun mooncake gift box sold nearly 200,000 singles and 600,000 boxes, with sales of more than 51 million; Nearly 1 million men's underwear were sold, 6 million pieces; Cotton password sanitary napkins sold 580,000 singles, with sales of more than 100 million; Vivo Y77e (t1 version) mobile phone through simba live broadcast room world premiere, sold 95,000 orders, sales reached 170 million.
It is reported that Xinxuan has cooperated with more than 7,000 excellent brands at home and abroad, helping more than 130 brands to break through 100 million in sales, driving the rise and explosive development of many domestic brands. At present, Xinxuan has formed a mature C2M supply chain model, driving the upstream and downstream industrial chains, achieving win-win with the brand, and injecting new impetus into boosting consumer confidence.
In the past two years, with the growth of Xinxuan enterprises, the number of Simba live streaming with goods has gradually decreased. Simba has put more energy into supply chain management, product research and development, corporate management and public welfare activities. At present, Xin Xuan has cultivated more than 10 anchors with sales of more than 100 million yuan in a single field, and the cumulative sales of live broadcasting to help farmers exceed 700 million yuan.
In the face of the market demand to promote consumption and help the economy recover, Xinxuan Group responded positively and increased its support for the sales of agricultural products. On July 23 this year, Xin Xuan launched the "Xinhuo Plan" to help rural revitalization and economic recovery.
In recent years, Langan Village, Yuqi Wusitang Township, Kuqa City, Xinjiang, based on reality, has actively adjusted the agricultural industrial structure, vigorously developed walnut planting and other characteristic forest and fruit industries in accordance with the model of "party building leading + cooperative demonstration + peasant household development", actively promoted high-quality walnut planting, and timely organized agricultural technicians to help the masses do a good job in field management, promote agricultural efficiency, farmers harvest.
On August 23, in the walnut field of Langan Village in Yuqi Wustang Township, Kuqa City, turquoise walnuts were hung all over the branches, and workers were holding long bamboo poles and beating walnuts hanging on the high ground. For some walnuts with tall branches that are not easy to pick, they are picked using machinery. With the sound of branches shaking and the rubbing of leaves, a "walnut rain" began to fall in the walnut field.
In Langan Village, Yuqi Wustang Township, more than 90% of households grow walnuts. In the idle season, most of the villagers choose to work in front of their homes to earn money and find employment nearby, and Azadanmu Yasen is one of them. Every year during the walnut harvest season, she comes to the cooperative to help pick walnuts and increase the family's income.
It is understood that the Kuqa City Guolehui Fruit Farmers Professional Cooperative has contracted more than 1,200 mu of walnut land in Langan Village, and it is expected to produce more than 1,000 tons of walnuts and economic income of more than 3 million yuan. At the same time, the cooperative also contracted the sale of walnuts in many surrounding areas, and can sell 4,000 tons of walnuts per year. While the walnut industry has stimulated economic growth, it has also increased employment opportunities for villagers.
In recent days, the walnut purchase point of the Fruit Farmers' Professional Cooperative in Kuqa City has also been a busy scene. Employees are busy loading and unloading and moving newly acquired walnuts. Langancun walnut because of its thin skin, full, pure taste, high rate of benevolence, has a high popularity and reputation, favored by consumers and merchants, Shaanxi merchant Yang Ke has been acquired for two consecutive years, the acquired walnuts have also been sent to many cities outside Xinjiang.
Up to now, the walnut planting area of Langan Village in Yuqi Wustang Township has developed to 3,000 mu, the annual output of walnuts is more than 3,000 tons, and the average income per mu is about 7,500 yuan.