"During the job search process, everyone is interviewed. Today we turn this form in reverse, with the friends in the live broadcast room together 'interview' employment enterprises", following the rhythm of the CCTV host Zhu Guangquan, on August 18, more than 60 online and offline companies gathered "job" for you to come to the public welfare to live broadcast, to the CCTV news live broadcast room, BOSS directly hire APP in front of the audience, share workplace experience, promote the company's position.
At the live broadcast site, Cai Ming, a national first-class actor, became a representative of "job seekers" and asked enterprises questions that everyone paid attention to but did not dare to ask when looking for a job. Workplace expert Li Tiantian (take off the flower), BOSS directly hired founder and CEO Zhao Peng also from a professional point of view, around the young people's job choices, career changes and other issues to give advice.
In the more than 2 hours of live broadcast, tens of thousands of job opportunities in 27 provinces, 2 autonomous regions and 81 cities met directly with job seekers, and mainstream positions such as technology, operation, marketing, sales, and customer service were fully covered. As of 6:30 p.m. on August 18, "Job" has received a total of 15 million views on the whole platform for you to come to the public welfare and live broadcast, and the participating enterprises have received more than 70,000 deliveries.
It is understood that in order to fully promote employment, in the next two months after this live broadcast, CCTV News will also hold three "jobs" for you to come to the public welfare to bring live broadcast activities. BOSS Direct Recruitment will participate as a recruitment platform throughout the process. During the event, enterprises around the world will continue to recommend jobs to job seekers through the BOSS direct recruitment live broadcast room, and job seekers can enter the live broadcast room anytime and anywhere to understand job opportunities and submit resumes.
"Is this an interview boss?"
"Talking about money doesn't hurt feelings. I especially want to ask for fresh graduates, how many stocks are given, how long is locked, and how much is the equivalent of cash? After hearing the company's introduction of the full shareholding plan, the workplace experts did not spend any time to decisively ask more specific and practical questions for job seekers.
"Large companies have the advantages of large companies, but for many young people they will also have worries, because they are worried about whether they will be a screw after they go in", companies exaggerate the company, and they can't escape more specific torture.
The crowd shouted "Is this an interview boss?" "If you ask well, you ask more."
In fact, due to the natural status differences of job seekers, in the job search process, it is often the recruiters who know the job seeker thoroughly, but the job seeker knows very little about the company and the future work partner.
With the rise of the form of live broadcast with posts, enterprises have entered the live broadcast room to promote positions, from "interviewers" to "interviewees", which has reduced the information gap of job recruitment to a certain extent. This feature makes the "live broadcast with post" model a natural attraction for a new generation of job seekers, and also allows enterprises that attach importance to talents to have more stages to play.
According to BOSS direct recruitment data, since 2022, more than 500 live school recruitment broadcasts have been generated on the platform, attracting more than 2.5 million students to watch and deliver. When live streaming takes place on a larger platform, with more companies and job seekers participating, and richer content, employment can be better promoted.
In this CCTV news "post" for you to come to the public welfare with the post live broadcast, the advantages of live broadcast with posts have been further exerted. In order to enhance the understanding of job-seeking college students about the enterprise, the whole live broadcast became a "reverse interview meeting of the bosses", and the representatives of 14 enterprises on the scene took turns to show the advantages of the enterprise and directly respond to sharp questions.
At the same time, in order to meet the diverse job search needs of job seekers, the companies that come to the scene are all over the key industries that current fresh graduates are concerned about. There are not only JD.com Group, 37 Interactive Entertainment, and Zhongke Chuangda in the Internet field, but also representative enterprises of Weilai Automobile and Guoqi Intelligent Control in the field of new energy and advanced manufacturing, as well as representative enterprises in the medical and health, digital, new consumption and other industries.
It is worth mentioning that this live broadcast also has a live broadcast room for disabled job seekers, and is equipped with a real-time sign language anchor. It is understood that the Employment Service Guidance Center of the China Disabled Persons' Federation reached a strategic cooperation with boss direct employment as early as April, launched the "Fireworks Public Welfare Action to Help the Disabled" to support the employment of disabled college students, and the action has so far encouraged more than 10,000 disabled people to submit resumes. In this live broadcast, the Employment and Entrepreneurship Service Platform of the China Disabled Persons' Federation also recommended two enterprises to participate.
Sign language anchors came to the live broadcast room to introduce jobs for people with disabilities.
"Can you find a job without an internship?"
Zheng Zhuting, a 2023 prospective graduate from the University of Foreign Chinese in Beijing, learned Armenian, which is "a small language within a small language". Near graduation, Zheng Zhuting also began to worry about not being able to find a job, hoping to make more preparations for employment. Zheng Zhuting's question was raised to all the guests present.
In the face of Zheng Zhuting's doubts, Cai Ming vividly explained, "Don't worry, children, Yingda (actor) is a graduate of Peking University psychology, and Xuecun (singer) is a German student of Peking University." The representatives of the enterprises who came to the scene also gave sincere suggestions, "In the internship experience, you should find more of your own interests and the strengths of your abilities."
During the live broadcast, the topic of "how should young people choose the first job" appeared on Weibo's hot search, and Zhao Peng, founder and CEO of BOSS Direct, shared in the live broadcast, "The most useful thing is like." Not like the result of this thing, but like its daily life; Not to like its meaning, but to like its details. ”
Behind the heated discussion of the problem is the concern and doubts of young people about employment. According to the relevant person in charge of boss direct employment, the enthusiasm for college students' employment has been high this year. Fresh college students have said hello to recruiters nearly 50 million times on boss direct hiring.
Starting in September 2021, the "24365 Campus Recruitment Service" under the Ministry of Education continued to jointly open the autumn recruitment live broadcast season for college students with boss direct employment, carrying out hundreds of live broadcasts, providing more than 100,000 jobs, allowing college students to "see national opportunities and face national positions" and "face to face" with corporate executives and recruitment leaders. In addition, BOSS Direct Employment has launched the "Career Encyclopedia", which provides college students and job seekers with free knowledge such as job "Entry Guide", "Career Development Trend", "Job Interview Experience" and so on.
Since the beginning of this year's spring recruitment, BOSS direct employment has launched a six-week, 24-hour live broadcast of the High Yang Spring Recruitment Festival. During the Spring Recruitment Festival, more than 500 enterprises participated, and tens of thousands of school recruitment positions were opened to college students and job seekers on the platform. Special sessions on special industries such as intelligent manufacturing, life and health, and consumption were set up, and celebrities such as Tao Yong and Zhang Xuefeng were invited to output practical industry knowledge for students and inspire students' job search thinking in the live broadcast, which won wide attention from college students.
The relevant person in charge of BOSS direct recruitment said, "The employment of college students is the concern of the whole society, in addition to the next 'job' for you to come to the series of live broadcasts, BOSS direct employment will continue to optimize technology, product services, for this year's fresh graduate employment escort." ”
This article is from the financial community