Just in August 2022, the domestic game version was released, and a total of 69 models got the "quasi-birth certificate".
Among them, Tencent and NetEase have not yet waited for the "birth permit" to also attract some attention.
Tencent and NetEase have not received game version numbers for a year. In the more than a year of rubbing shoulders with the game version number, what have these two giants experienced in China?
Take stock of what new products the two major manufacturers have launched in the past year, and in terms of quantity, the number of removed games is far more than that of new listings. Some manufacturers who have zero shelves are also more emotional, the products operated online are already pitiful, and the new games on the shelves seem to be far away. At the same time, behind this, what can we see?
【In the past year, two major manufacturers have launched the game】
Tencent: 19 models were launched
First look at Tencent, which has launched 19 games in China in the past year or so:
NetEase: 14 models are online
After talking about Tencent's more noteworthy products in the past year, let's take a look at the situation of NetEase. Since the second half of last year, NetEase has launched 14 games:
It can also be seen that NetEase has still firmly walked on the road of diversified exploration in the past year.
In fact, if you only look at the number, compared with the number of products launched in China by Tencent and NetEase in the past two or three years, the past year has not been much different. Not only that, the two heavyweight products have taken turns to appear, and they have really brushed up the sense of existence. However, during the period when the release of the version number was restricted, there were still some games that had to say goodbye to this market for various reasons.
【Games suspended by two major manufacturers in the past year】
1. Tencent: 42 models were discontinued/removed
According to rough statistics, in the year that passed by the version number, Tencent suspended/removed 42 games:
For these games, they may have reached the end of the life cycle, even if there is an impact of the environment, but it can also be called "the end of life", but the players who have accompanied them all the way will be more or less reluctant.
However, with the awakening of player awareness, as well as the further development and improvement of market mechanisms, laws and regulations, the question of how to deal with the aftermath of service-oriented games at the end of the life cycle may become a discipline that manufacturers must pay attention to in the future.
2. NetEase: 21 models were discontinued/removed
On NetEase's side, 21 games have been announced to be deactivated/removed in the past year or so:
【What did the manufacturer do after the game was discontinued】
The suspension of the game means that the time, money, energy and emotions invested by the player are in vain, and how to appease the player's anger and loss is also something that every manufacturer must consider.
In any case, as the two giants of the domestic game industry, Tencent and NetEase are obviously more resistant to the impact of the storm. Now that the version number is restarted, the industry wants to move forward, and they are indispensable to their impetus. And they still have a lot of trump cards in their hands.
In recent years, Tencent and NetEase have also cooperated with international manufacturers to move AAA products on the PC/host side to the mobile terminal, and have embarked on a unique road of win-win cooperation. At the same time, the well-known international IP mobile game in other fields is also in full swing.