Sprite helps others advertise?
On August 12, Sprite officially released a brief advertisement TVC, placing two bottles of different packagings of Sprite in green and white in front of the camera, allowing users to guess its true figure. Because the white packaging bottle Sprite is too similar to the Yuanqi Forest packaging, many people have mistaken it, and it has also attracted the Yuanqi Forest official to comment and interact. Through this form of edge-rubbing advertising, Sprite successfully brought its new products into the public eye and caused widespread discussion.
Not only that, Sprite also launched the "Sweep Soda" activity in the official Mini Program, during which scanning any soda has the opportunity to obtain Sprite sugar-free consumption coupons, and use other brands to create momentum for Sprite's new sugar-free products.
Leshi launches "Finger Washer"
Recently, Leshi launched only 5 sets of ultra-limited "finger washing machine", the shape of the classic Leshi yellow, with a washed modern arc curve, like a small washing machine. An intelligent sensing system is installed behind the LESCO LOGO round cover, which will spray atomized alcohol as long as the finger is extended, helping users to clean their fingers before and after eating potato chips. The sink can be replenished with alcohol and is charged with a USB Type-C connector, perfect for "eating potato chips and licking fingers" freedom.
The Ice Cream Museum joins hands with Shake Shack
Debuted in the Chinese market
On July 31, Shake Shack and the MOIC Ice Cream Museum officially opened in Taikoo Li, Shanghai Qiantan, bringing a limited-time pink fantasy world.
The limited-time store brings the world premiere and seasonal series to the trend and food lovers of The Magic City, creating an immersive interactive space with the theme of ice cream. In addition to MOIC's special limited products, Shake Shack also brings Shanghai consumers Hangzhou's limited products, summer limited combination Jiangnan Midsummer Night, Yuhang Small Fresh Milkshake, Hangzhou Yun Green Ice Cream and so on. Divided into two floors, the limited-time store has more than 10 themed experience scenes, including subway cars, slides, carousels, etc., and consumers need to make an appointment in advance to purchase tickets to enter.
Cai Tang tells the story of "The Original Meaning of Li Qiu"
In autumn, nature begins to brew a harvest, and everything is about to grow from luxuriant growth to maturity. However, the original meaning of "Li Qiu" is more than this, Cai Tang invited three female bloggers hu Yi Diary, Du Liang Amber, He Xiangbei Betty to tell their understanding of "Li Qiu": Li Qiu is not the end, but a new hope, standing in the present, autumn is not late; Accept your own rhythm of life, not only rejoicing in the harvest and maturity, but also appreciating the withering and withering; Discover the original beauty of the seasons on the road, and also discover the original beauty of the seasons on the way to growth. Through this video, Caitang continues to convey the brand concept of "native beauty", showing the "native beauty" that belongs to the season of Liqiu, and also encouraging everyone to accept themselves, follow themselves, and find their own "native beauty" in the journey of life.
TIMAGE, like 328
Shiseido × Chizu GQ Freeze Frame 150 Kinds of Beauty
This year is the 150th anniversary of Shiseido, after the brand launched the TVC short film "Wanmei Shiseon" to analyze the definition of beauty, recently for a new round of anniversary celebration live broadcast campaign, Shiseido and Zhizu GQ released interactive tweets, while jointly drawing 15 styles, ages, dimensions and other different character hand cards, using illustrations to interpret the infinite possibilities of the beauty of group portraits.
Among them, the whole article is based on brand red throughout, using 150 sentences of copy to interpret 150 kinds of beauty, and at the same time, with the interactive form of automatic development, the grand issue of "what is beauty" is dismantled into a plain expression from the insight of daily life, stimulating the public's freshness and emotional resonance. In addition, on August 12, Shiseido video number opened the "Man Cai Wei Talk" live broadcast special session, specially invited Liu Lian, talk show actor carnivores, Shanghai vlog blogger @G Sangdong as interview guests, to discuss their unique interpretation of "beauty" and convey the belief of "Beauty".
YouTube plans to launch a streaming video store
In recent years, major Disney and other countries have entered the streaming media market and achieved good results. Many tech giants are also eager to move this market. Just recently, it was reported that Alphabet's YouTube is planning to launch its streaming video service online store service.
At the same time, according to relevant sources, YouTube has re-negotiated with entertainment companies to participate in the platform, which is known as the "channel store" on YouTube. In addition, the platform has been in the pipeline for at least a long time, and if all goes well, it could launch as early as this fall. Alphabet did not respond immediately to the message, however.
Walmart may include streaming services in its membership packages
Retail giant Walmart is reportedly looking to partner with a certain streaming service provider. At present, Walmart is in talks with Several companies such as Paramount, Disney, comcast and so on. The company's vision is to increase the gold content of Walmart+ members by bundling subscriptions to attract more users.
Johnson & Johnson faces about 38,000 cancer-causing lawsuits
On August 11, Johnson & Johnson announced that it would stop selling baby powder containing talc around the world. According to Reuters, Johnson & Johnson currently faces about 38,000 lawsuits from consumers and victims alleging that its baby talc and other talc-containing products were contaminated with asbestos, a known carcinogen, causing users to develop cancer. In response, Johnson & Johnson reiterated in a statement on the same day that decades of independent scientific analysis have proven that its talc products are safe, asbestos-free and do not cause cancer. According to the analysis, Johnson & Johnson adopted a "two-stage bankruptcy law", which allows a company to be split into at least two entities and the newly established entity to bear legal responsibility. Critics have called johnson and johnson's filing for bankruptcy protection an "unreasonable abuse of the legal system."
Disney's CEO said it may continue to raise prices
Disney CEO Bob Chapek recently said that Disneyland visitors may soon be hit by another round of price increases, according to the New York Times. He said that if demand for theme parks continues to rise, prices may rise with it, depending entirely on consumers. According to data firm SJ Data Visualizations, Disneyland ticket prices have risen by more than 3,871 percent over the past 50 years, well above the growth in visitor numbers.
Sogou search App stopped serving
Recently, Sogou Search issued an announcement that the Sogou Search App has officially stopped serving at 23:59 on August 8, 2022, and the subsequent Sogou Search App will not be available, while the web version of Sogou Search can still be used.
In January this year, Sogou Search announced that due to the company's business adjustment, Sogou Search App will be upgraded to Bingo App in mid-to-late January 2022. Bingo App will retain the search engine and novel bookshelf services of the original Sogou Search App. In addition, the announcement also said that from 0:00 on January 1, 2022, the home page information flow service will be closed, and the information content recommendation and reading service will no longer be provided. However, at present, bingo apps cannot be searched in the iOS App Store. In the App Store developer information, the app developed by Sogou no longer contains Bingo App.
Douyin debunked the rumors and signed a VAM agreement with the head anchor
August 10 news, in response to the recent signing of hundreds of millions of VAM agreements between the Douyin platform and some head anchors, the relevant person in charge of Douyin e-commerce said that this is fake news and there is no similar VAM agreement. Douyin e-commerce encourages merchants and talents to obtain platform traffic by supplying good goods, displaying good content, and providing good services.
Under Armour appoints zambezi, an independent advertising agency
For their global creative agency
Under Armour has appointed Zambezi as its global creative agency to oversee the creative development of the brand's 2023 marketing campaign. The independent agency won the business in a tender process that ended in May. According to a number of people familiar with the matter, MullenLowe, a subsidiary of Epplez Group, is also believed to be involved.
Bentley Motors' global creative and strategic business was invested in IPG
Epplex has won the creative and strategic business of Volkswagen's luxury car brand Bentley and is about to form a new agency for it, a new agency called iX, which will provide strategic communication planning, brand campaigns and product launches, asset production and social/digital marketing.
In addition, Bentley has appointed WPP's Set Creative as its experience service agent.
Lin's home furnishing official Xuan Wang Yibo is the global brand spokesperson
On August 13, Lin's home furnishing brand official Announced Wang Yibo as the global brand spokesperson.
Panasonic air conditioning official Xuan Yang surpassed as a brand spokesperson
On August 10, Panasonic air conditioning official Xuan Yang surpassed as the brand's new spokesperson, and in the future, the two will join hands with Panasonic fresh air conditioning mellow wind series to invite consumers to feel the new and upgraded fresh air experience and feel the beauty of the new life.
OSIM Announces that Lee is now the brand spokesperson
Recently, OSIM, which focuses on the research and development of innovative and reliable healthy life products, announced that Li is now the brand spokesperson and released an advertising film. In the future, OSIM will work with Li Xian to start a new journey of health and stress reduction, and enjoy a balanced and comfortable life.
The official of the film Zai Zhen announced Chen Turing as the spokesperson of the condensation series
On August 10th, the official cosmetics officer of Katazai Zhen cosmetics announced Chen Turing as the spokesperson of the condensation series, condensing time and awakening the water "spirit" skin, and the future of the two will move forward together and pop up vitality and youth.
Lanzhi official Xuan Qiwei is the skin care spokesperson for China
On August 9, Lanzhi officially announced qiwei as a skincare spokesperson in China. Qi Wei on the stage is the queen of cool sass, the goddess of change, Qi Wei under the stage will work with the brand to repair the damaged skin barrier for every consumer, provide the secret of self-confidence and shine, and hold the "beauty" of life steadily.
The Jin Dian official announced the three "Phi Ge" as the organic life star push officials
On August 9, the Jindian officials announced that Zhang Zhilin, Ren Xianqi and Zheng Jun were three "Phi Ge" as the jindian organic life star push officials. In the future, the brand will work with three people to accompany consumers to cut through the thorns and send exclusive organic high nutrition to each special you.
Hainan Provincial Market Supervision and Administration Bureau: It is strictly forbidden to use the epidemic to carry out commercial marketing hype and publish false and illegal advertisements
Recently, the Hainan Provincial Market Supervision and Administration Bureau issued a warning to the main body of advertising activities in the city, strictly prohibiting the use of the epidemic to carry out commercial marketing hype and publish false and illegal advertisements, compacting the responsibility for the review of advertising releases, and ensuring the correct orientation of advertising and publicity.
The warning requires that it is strictly forbidden to carry out advertising and publicity activities that take advantage of the epidemic to carry out commercial marketing speculation through various media such as television, radio, newspapers, magazines, outdoor shop signs, posters, leaflets, elevator rooms, online videos, websites, APP, and WeChat public accounts. It is strictly forbidden to publish advertising content involving the prevention, treatment, cure, and folk remedies of the "new crown virus". It is strictly forbidden to publish advertising content that obstructs social public order and public order and good customs.
The State Administration of Radio, Film and Television proposes to increase the regulations on the administration of film remuneration,
False publicity of ratings is prohibited
According to the news on the website of the State Administration of Radio, Film and Television on August 8, in order to implement the spirit of the State Council's reform of "decentralization and management of services", further standardize the production and operation activities of radio and television and online audio-visual programs, ensure the correct orientation of radio and television and online audio-visual programs, promote the healthy and orderly development of the industry, and better meet the needs of the people's spiritual and cultural life, in accordance with the "Legislation Law of the People's Republic of China" and the "Regulations on the Procedures for Formulating Rules", the State Administration of Radio and Television has issued a "Regulation on the Production, Operation and Management of Radio and Television Programs" in accordance with the "Regulations on the Production and Operation of Radio and Television Programs" On the basis of the revision work (Former Order No. 34 of the State Administration of Radio, Film and Television), the "Regulations on the Production, Operation and Management of Radio, Television and Online Audio-visual Programs (Draft for Solicitation of Comments)" has been drafted, and is now open to the public for comments.
Singapore will ban advertising such as milk tea juice
In order to curb the rising trend of diabetes, the Singapore Ministry of Health announced on the 11th that from the end of 2023, it will prohibit the advertising of beverages with high sugar and trans fat content, including freshly made drinks, freshly squeezed juices and bubble tea in coffee shops.
315 Exposed Medical Beauty Company was fined for advertising violations
According to the Tianyancha App, recently, Bengbu Bomeisi Medical Beauty Clinic Co., Ltd., a company involved in the 3.15 evening party that exposed the chaos of medical aesthetic training, added administrative penalty information, and was warned by the Bengbu Market Supervision and Administration Bureau and fined more than 10,000 yuan for publishing medical advertisements that did not meet the regulations.
Aier Ophthalmic Activity Price is higher than the daily price and is fined
According to the Tianyancha App, Yulin Aier Eye Hospital Co., Ltd. was fined 50,000 yuan by the Guangxi Yulin Municipal Market Supervision and Administration Bureau for price violations recently. According to the reasons for the punishment, the parties published an activity promotion article on their public account, saying that "the full preoperative examination of myopia surgery only costs 51 yuan and the original price is 853 yuan". During the event, the parties concerned had 3 cases of preoperative examination for myopia surgery, charging 153 yuan. It was found that the original price of 853 yuan referred to by the parties was fictitious, and the preoperative examination item for myopia surgery before the event was charged 29.9 yuan per time.
Deletion ads refuse refunds
Chen Jianbin directed the film arrears in service fees and was forced to enforce
According to the Tianyancha App, recently, Jiabo Cultural Development Co., Ltd. added information on the executor, and the execution target was more than 100,000 yuan, and the enforcement court was the Chaoyang District People's Court of Beijing Municipality.
In the lawsuit, Fan Dai Studio said that the film involved in the case was renamed "The Eleventh Time", which was released on April 2, 2021, and the spokesperson of the fashion product home delivery brand of the movie release has been changed from Zhou to Zhao, so the overdue release of the movie directly affects the realization of the contract purpose of Fan Dai Studio.
Due to film censorship reasons, Jiabo Company changed the brand implanted content from the positive film to the Easter egg without the consent of Fan Dai Studio, and there was no brand implanted content in the positive film. In addition, Pink Dai Company said that Jia Bo Company agreed to refund, but after returning any money, it could not contact Jia Bo Company.
Chinese cross-border e-commerce giant SHEIN mobile installs in the United States
Ultra Amazon
SensorTower data shows that in the second quarter of 2022, online shopping platform Shein surpassed Amazon in the United States in mobile installations. Shein was downloaded approximately 6.8 million times, up 13% sequentially; Amazon saw 6.3 million downloads, down 7 percent. The report notes that while the adoption of Amazon Apps in the U.S. may be slowing down, its average monthly active user (MAU) in the second quarter of 2022 was three times that of Shein.
White Paper on the Growth of Brands in the North American Mobile Game Market:
How Chinese mobile game brands can achieve long-term growth
The white paper and research results point out that the mobile game market in North America is growing at a high speed, bringing huge business opportunities to Chinese game manufacturers. The data shows that the U.S. mobile game market revenue reached $15.3 billion in 2019 and is expected to reach a record $22.8 billion in 2022, an increase of about 50% in 4 years. Among them, the performance of Chinese mobile game manufacturers is amazing - the latest data from Data.ai shows that among the top 50 mobile game revenue in the United States, Chinese mobile games are as high as 12.
Procter & Gamble's fiscal year 2022 revenue growth of 7% hit a 16-year high
Procter & Gamble, maker of tide detergents and pampers diapers, announced on July 29 that endogenous sales rose 7 percent in the year ended June 30, the highest level since 2006. The prices paid by shoppers rose sharply, with prices rising by an average of 8%.
But corporate executives say consumers are starting to cut back on spending amid rising inflation. They are using products they have hoarded during the pandemic or are suspending replenishment. Sales in the most recent quarter were down 1 percent. P&G expects organic sales growth of 3 to 5 percent this year, the lowest level since 2019. The company forecasts that growth in the consumer goods sector will slow by one percentage point or more from the 5 percent increase in the previous fiscal year.
Craft beer market size of tens of billions,
In the past five years, the average annual growth rate of the number of enterprises has reached 95%
Driven by demand, the number of craft beer-related enterprises has soared. According to Tianyancha data, as of now, the mainland has about 4,400 craft beer-related enterprises. From the perspective of establishment time, 95.5% of the relevant enterprises were established within 5 years, the proportion of those established in 1 to 5 years accounted for more than 60%, and the proportion of those established within 1 year accounted for more than 30%, and the development of the mainland craft beer track was booming. In the past five years, the number of new registrations of craft beer-related enterprises has maintained rapid growth, with an average annual growth rate of 95%, and as of now, more than 1,000 new craft beer-related enterprises have been registered in 2022, an increase of 34.5% compared with the same period last year.
From the perspective of consumption places, first- and second-tier cities are the main user gathering places of craft beer brands, one is that the consumption power is stronger, and the other is that the young people's life culture is easy to shape and spread. From the perspective of the geographical distribution of enterprise registration, the number of craft beer-related enterprises in Shandong Province ranks first in the country, accounting for 18.4%, far ahead. Secondly, Liaoning, Jiangsu, Henan and other provinces also have more than 7% of related enterprises.
CTR: Advertising market in the first half of 2022
11.8% yo-yo decrease
According to data from CTR Media Intelligence, the advertising market in the first half of 2022 decreased by 11.8% year-on-year. Since the beginning of the year, the instability of domestic and foreign markets and epidemic factors have affected the advertising market as a whole, and outdoor delivery channels have been the most affected. With the gradual stabilization of the domestic market, the advertising market has steadily increased month-on-month, and the year-on-year decline has narrowed.
Judging from the industry performance in the past five years, the three industries of food, beverage and medicine have been stable in the advertising market and have always been in the head position. The two industries of alcoholic beverages and personal products have grown significantly in the past two years. In the alcoholic beverage industry, China's three categories of table wine, beer, wine/fruit wine have grown rapidly.
What does "Dreamland" Coke taste like?
According to foreign media reports, on August 10, Coca-Cola launched a limited new flavor "Dreamworld", which is a dream-inspired cola drink to enter the field of electronic music. Coca-Cola will be available in both regular and zero-sugar options, and the packaging is divided into bottles and cans. Starting Aug. 15, Dreamland will go on sale at grocery stores and gas stations across the United States.
How to solve the "water and soil incompatibility" of international brands entering China |? Dialogue with the Cannes series salon
At this year's cannes Lions Festival of Creativity annual forum, Awing Chen, Executive Creative Director from DDB China, together with Rankin Caroll, Global Chief Brand and Content Officer from Mars Mars Wrigley, joined as guest speakers on the topic of "How to Build a Global Brand in China's Complex Digital Ecosystem" and shared unique experiences on how to successfully market in the Chinese market with creatives from around the world, bringing rainbow candy from Chinese to the world.
Luckin Coffee's growth in the second quarter entered a "positive cycle" Explosive marketing is indispensable
On August 8, Luckin Coffee (PINK: LKNCY) disclosed its 2022 Q2 financial report. According to the financial report, in the second quarter of this year, Luckin's total net income was about 3.299 billion yuan, an increase of 72.4% year-on-year; A net increase of 615 stores was added, and the profit margin of self-operated stores increased to 30.6%. Indicators continue to grow, but there is still a net loss. According to the financial report, the net loss was about 115 million yuan, compared with a profit of 21.03 million yuan in the same period last year, and the net loss included 277 million yuan for equity litigants and 102 million yuan in income tax expense.
Which advertising group grew the fastest in the first half of the year? | Interpretation of financial reports
Recently, international advertising groups have released Q2 and first half of the financial report. Among them, the performance of Publicis Group, Eppeizhi Group, Omnicom Group and S4 Captial has been released in the "Q2 Financial Report", and some people in the four major advertising groups are happy and some are worried | Financial Report Interpretation" analysis. Last week, WPP, Hanvis and STAGWELL Group also released financial reports, and Modern Advertising sorted out the net revenue growth and organic growth rate of each advertising group in Q2 according to the financial report as follows: