Jimu News Correspondent Wu Li
From print journalists to new media helmsmen
From the tip of the pen to the fingertips
From "zero" to "ten million"
Overtaking in curves
It's not just patterns and data
He is also a traditional media person
Annotating the Endeavor of the Times
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Today, let's take a look at the story of Wang Ting, a middle-level reporter and head of the Economic Management Office of Xiangyang Daily.
Wang Ting, head of the economic management office of Xiangyang Daily, vice president of Hubei Network Audio-Visual Association, president of Xiangyang Internet Culture Association, and vice president of Xiangyang New Social Class People's Federation.
In October 2015, Xiangyang Daily Media Group re-established the Xiangyang Daily New Media Center through internal reforms, in the context of the serious decline of traditional media and the exploration of media integration and development. At this time, Wang Ting was commissioned to transform from a traditional print media reporter, engage in new media management positions, continuously strengthen her own learning and ability to improve, lead the team to clarify the development path, quickly get out of the predicament, and achieve self-support. By learning from the advanced experience of the transformation and development of central and provincial party newspapers, actively exploring new media operation models that conform to localization, creating new growth poles, and rapidly growing the team through the "Chunxiao Trainee Program" and "Media Partner Program", we have created a young team that dares to break through and innovate; Through the media integration development path of "new media + government affairs", "new media + tourism", "new media + cultural creation" and "new media + think tank", a "Xiangyang model" of the development of new media in local party newspapers has been stepped out, which has effectively promoted the media integration and development of Xiangyang Daily newspapers in the forefront of the national municipal media. Under her leadership, the new media team of Xiangyang Daily has grown rapidly, and has won many awards such as "Top Ten Innovative Brands of Chinese News Websites", "Top Ten Innovative Brands of Chinese Local Websites", "Top 100 National New Media", "Top 50 Most Credible Brands of Chinese News Websites" and other awards, with an annual operating income growth rate of more than 100%, and its summary of new media operation and management experience "From "Zero" to "Ten Million": Local Party Newspaper New Media Can Also "Curve Overtaking"" was sponsored by the national news core journal and Xinhua News Agency. China Reporter magazine promotion. At the 2018 Joint Meeting of Editors-in-Chief of National News Websites, she made a keynote speech on behalf of Xiangyang Daily New Media and introduced her exchange experience to the heads of more than 100 important city portals across the country.
In September 2017, she led a strategic cooperation agreement with the People's Daily Central Kitchen to jointly build the "Hanjiang Studio", becoming the only media studio incubated by the People's Daily Central Kitchen outside its own system. In recent years, the works she has led the new media team to plan and produce have won many honors such as "China Newspaper Industry 19th National Congress Report innovation excellence award", "National Party Media Public Platform 19th National Media Media Report TOP10", "The 3rd China Network Audiovisual Conference Top 10 Original Short Videos", and the micro-film work "Out of the Mountains" has won the 2018 State Administration of Radio, Film and Television Excellent Works Special Fund Key Support. At the beginning of September 2017, the "Xiangyang New Media Development Three-Year Action Plan" led by her was personally approved by Li Lecheng, then member of the Standing Committee of the Hubei Provincial Party Committee and secretary of the Xiangyang Municipal Party Committee: support the development of new media and rely on the new media center to establish Xiangyang New Media Group. At the end of 2017, Xiangyang New Media Group was established, and in 2018, the operating income exceeded 20 million yuan. The "Hanjiang New Sound Generation" new media practitioners United Front Work Practice Innovation Base led by her was listed by the United Front Work Department of the Central Committee as a key project of the United Front Work Practice Innovation Base for People from New Social Strata in The Country. In October 2018, she led the new media team to launch the "Light up Xiangyang City for Mr. Jin Yong" activity spread rapidly on the Internet, the original short video was played more than 200 million times on the whole network, more than 200 mainstream media and overseas media reprinted and published, the majority of netizens have commented on "Xiangyang City with affection and righteousness", which was praised by the industry as a classic case of the most cost-effective city brand communication.
Led by her and jointly planned and operated by the Organization Department of the Municipal Party Committee, she created the "Hanjiang Maker" party building brand, deeply integrated the traditional advantages of grass-roots party building with modern information technology, and opened up a new position for grass-roots party building. The WeChat public account "Hanjiang Maker" ranks first in the national party building WeChat public account for many years, and ranks first in the weChat public account ranking of hubei province party building weChat public account; The "Han River Maker Heroes Club" has been successfully held for 4 consecutive sessions, and the 2018 "Han River Basin Maker Hero Club" has created a new model of regional linkage to carry out party building theme activities, which has a wide impact on cities in the Han River Basin. The "Hanjiang Maker" party building brand won the first prize of the "Chinese Dream Poverty Alleviation Image Award", the first prize of the Excellent Online Audio-visual Works of the State Administration of Radio, Film and Television, the "Mobile Innovation Excellence Award" of the Chinese City News Website, the "2019-2020 China Media Integration Innovation Top 20 Brand Award" and other awards, and in early 2019, it was also jointly awarded the honor of "National Internet + Party Building Classic Case" by the Central Organization Department and the Central Propaganda Department, and only 11 projects in the country were selected, and hubei province was the only one.
In 2020, when the new crown epidemic suddenly struck, Wang Ting took the lead and repeatedly risked going deep into the fever ward of the central hospital, the first hospital in the city, and the central hospital to conduct interviews. Led the team to plan and produce more than 30 online public welfare propaganda films such as "Video Notes of Frontline Reporters In the Fight Against the Epidemic: Xiangyang, Should Be Unharmed", "Xiangyang Epidemic", "Xiangyang Pays Tribute to Tranquility", "Xiangyang: I Hope", "The Legend of the Hero Who Aided Xiang", etc., and her busy figure is everywhere, among which "Xiangyang Epidemic" won the "Third Prize of the Propaganda Advertising Film Unit of the China Power • Battle 'Epidemic' Short Video Festival"; The "Short Videos of the Handnotes of Frontline Journalists in the Fight Against the Epidemic" won the "Anti-epidemic Excellence Award". In addition, after determining the counterpart support for Xiangyang in Liaoning and Ningxia, Wang Ting led the team to launch 3 million netizens "cloud pick-up" and 2 "cloud send-off" activities successively, and broadcast live the live broadcast of the medical teams of Liaoning and Ningxia provinces arriving in Xiangyang by flight, the pick-up support work in Xiangyang City and the spectacular scene of Xiangyang people sending medical team members between the roads, and the on-site report, accumulating more than 26 million netizens watching online, vividly and accurately reflecting the warm and welcoming side of Xiangyang people. After the city resumed work and production, Wang Ting actively explored a new model of new media operation, under the general trend of the rise of cloud live broadcast activities, adhered to the "event planning + all-media service" as the main starting point, used Internet thinking, and used live broadcast connection to plan and implement a series of large-scale activities such as "Books Overflowing Xiangyang", "China Tourism Day Xiangyang Theme Activity", "I Xiangyang APP Release Ceremony", "2020 Han River Basin Maker Hero Hui", "Xiangyang City Anti-COVID-19 Theme Exhibition" and so on.
(Source: Jimu News)
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