The production of tv programs requires a complete set of processes, when the program is presented to the audience through the screen, it is actually a finished product, and the audience reviews the quality of the finished product for the content of the program, thus determining its ratings and word of mouth.
Before the program is presented, the production of a TV program often requires a complex process: from co-ordination to investment promotion, from shooting to editing, only after each link has reached the expectations of the producer, the final presentation of the program can be recognized to a greater extent.
Publicity work is also an indispensable part of the program production process, although it is said that "the aroma of wine is not afraid of the deep alley", but for the TV program producers, this attitude is not conducive to the final presentation of the program.
Especially in the current era of increasing social media influence, if you do not pay attention to publicity work, you will eventually only make the production and presentation of TV programs half the work.
On this basis, even CCTV will pay special attention to the publicity of the program, in order to help the program get higher attention from the market before it starts broadcasting, thus further helping the program to obtain the possibility of increasing the ratings.
Based on this, CCTV specially arranged the "Wonderful Art, Share the Future" literary and artistic program promotion meeting to further publicize the produced programs to the media, so that the programs can gain a certain degree of popularity before the official broadcast, so as to ensure that the program ratings can reach the ideal level.
On the stage of the literary and art program promotion meeting, CCTV launched a total of 5 new programs, from the perspective of time, it has reached the second half of 2022, and such a large-scale program production can reflect some problems.
In the production of these new programs, will CCTV use new faces or abandon old faces, or give jobs to those Mesozoic hosts?
When the competition between CCTV hosts becomes more and more fierce, the production of new programs with such a high frequency is precisely to make the competition of hosts have a final result.
In fact, from the choice of the host of the literary and artistic program promotion meeting arranged by CCTV this time, the audience can also find the change in the selection of the host.
Ren Luyu, Nigmat, Zhu Xun and Zhang Lei served as the hosts of the literary and art program promotion meeting, and the market audience did not have too many doubts about the choice of the first three people, after all, CCTV was constantly focusing on them in the production of the party.
The appearance of Zhang Lei has some surprises for the audience, corresponding to the fact that Li Sisi's abandonment will make the audience have some accidents.
After Li Sisi's repeated absence from the TV programs produced by CCTV, Zhang Lei is worthy of congratulations, and the audience can also find another problem: in the competition for the host's vacant seat, Zhang Lei, who represents the Mesozoic Generation, is ahead of Long Yang, Ma Fanshu and others who represent the new faces.
At least from Zhang Lei's appearance, it can be seen that CCTV still occupies a certain advantage in the recognition of business capabilities.
Years of work experience have made the skills of Mesozoic hosts in business more and more refined, which is their advantage over new faces, of course, in terms of age and future development, Mesozoic hosts are slightly inferior.
Zhang Lei was reused to allow the audience to discover the focus of CCTV host selection, and young faces still need to work hard.
Speaking of the abandoned Li Sisi, will she have a chance to re-appear on the stage of CCTV's large-scale gala in the future? After all, having participated in the recording of the Spring Festival Gala many times, Li Sisi can be regarded as the CCTV façade host to some extent.
Objectively speaking, not to mention how Well Li Sisi's own hosting performance is, it should be said that he can join CCTV, and his business ability will not be too bad.
On this basis, when Li Sisi was abandoned, CCTV can choose Zhang Lei, Zhang Yu and other Mesozoic hosts, you can choose Long Yang, Wang Jianning and other new generation hosts, Li Sisi is not the only choice, and the possibility of her re-entering the party stage is naturally greatly reduced.
Zhang Lei's position in place of Li Sisi reappeared in the career competition relationship of CCTV hosts, can she regain market recognition this time, rather than just becoming a "difficult peace" in the audience's mind?
The performance of the evening party type hosting work will affect Zhang Lei's subsequent development, and at this point, Zhang Yu's competition cannot be ignored.
Hosting opportunities are limited, and the direction that CCTV producers can choose is increasing, which is a problem for the host to develop his career.
Of course, there is resistance that naturally generates momentum, and who can stand out is currently inconclusive, and no result also means that everyone has a chance.
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