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From a hit worker to a head anchor, why did Li Jiaqi become a "female best friend"?

author:Brand authentication research

When most girls want to shop, they will generally subconsciously go to Li Jiaqi's live broadcast room to see, mainly Li Jiaqi's live broadcast room is intimate, and it is worth the money, so that girls can really buy good products and cost-effective products.

A long time ago, Li Jiaqi broadcast a live broadcast for a whole night, and his voice was already dumb. It was this live broadcast that allowed him to gain the trust of many women.

But what attracted me was his seriousness, the kind of product situation that has been repeated ten thousand times, still brushing everyone's message in the live broadcast room, returning to seriously check the color card, and once again telling everyone how to choose the kind of serious, even more true.

From a hit worker to a head anchor, why did Li Jiaqi become a "female best friend"?

In fact, in the workplace, everything is very simple. The reason why Li Jiaqi can succeed is because he is willing to do simple things seriously and do serious things carefully. Li Jiaqi's live broadcast is different from other anchors, and telling the truth and true temperament is a unique label in his live broadcast room.

Under the inertial thinking that advertising always has tout, he dares to challenge the brand, stand on the same front of consumers to spit on the product, and the starting point is also a sales professional.

He began to slowly catch fire because of lipstick, often seeing him buy a series of all colors, try them one by one, and describe the color sensations very accurately in 1000 ways. Then push away most of the lipstick, pick only a few colors, and tell everyone: Buy it, it's right. Not everyone can say this with such confidence.

There are many goods in the live broadcast room, occasionally said wrong, he is also frank, check the truth immediately corrected, "three views of zheng" is Li Jiaqi's label, professional ethics for him to further circle the fans.

From a hit worker to a head anchor, why did Li Jiaqi become a "female best friend"?

According to a set of statistics: the average stay time of fans in Li Jiaqi's live broadcast room is 30 minutes, and the longest length of other top stream anchors is not more than 12 minutes. His fans are sticky, basically locked in his live broadcast room, and will not switch to other anchors every night. The things he recommends have a high conversion rate of purchases, and the brands he recommends will immediately appear on the sales charts of the entire Taobao.

He is undoubtedly a person with a talent for carrying goods, because many people have not figured out the most important point of carrying goods, that is, to make up their minds for consumers.

But even though there were many true temperament anchors similar to him later, he could never be copied. Because not every anchor dares to challenge himself like Li Jiaqi. While other anchors were frantically selling goods in the live broadcast room where every second was saved, Li Jiaqi became a teacher in his own live broadcast room, explaining to consumers on the blackboard how to choose the products that suited them. And it will also make recommendations for consumers according to the price and applicable population. At the same time, he also pays special attention to the students and recommends products for them to suit him. And will clearly tell us that the student party, now do not have to think about those international brands, this is very suitable, do not have to spend more money.

Li Jiaqi's success is not replicable, his bravery, persistence, innovation and boldness have made him the head anchor, and it is also the achievement of thousands of people like Li Jiaqi who chase dreams in the e-commerce era.

From a hit worker to a head anchor, why did Li Jiaqi become a "female best friend"?

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