The resurgence of the live broadcast with goods: Li Jiaqi and Hua Xizi, who moved whose cheese?
Recently, a live broadcast storm caused by Li Jiaqi and Huaxizi brand has become the focus of public attention. This incident is not only about a simple business cooperation, but also provokes deep thinking about the relationship between brands, streamers and consumers.
Li Jiaqi, as a leader in the field of live streaming, his influence is self-evident. However, during a live broadcast, his remarks aroused questions from netizens. Netizens began to speculate about the entanglement of interests between Li Jiaqi and the Huaxizi brand, and some even questioned whether Li Jiaqi was over-promoting for personal gain.
In the face of doubts, the Huaxizi brand responded quickly. They emphasized their local identity and authentic Chinese manufacturing background, while clarifying their history of cooperation with foreign institutions. But what is puzzling is that Huaxizi did not directly respond to the issue of product prices that consumers are most concerned about, which increases consumers' doubts to a certain extent.
At the same time, Li Jiaqi also stood up to respond to the incident. He first expressed his apologies for netizens' doubts and promised to pay more attention to his words and deeds. But surprisingly, despite the controversy, Li Jiaqi's live streaming ability has not diminished, and the sales that night even hit a new high.
This incident makes us have to think: in the emerging industry of live streaming, how should the relationship between brands, anchors and consumers be positioned, is it driven by purely commercial interests, or should it assume more social responsibility?
For brands, they should pay more attention to product quality and service quality to win the trust and support of consumers. For anchors, they should cherish their reputation and influence, and recommend high-quality products to consumers with a sincere and professional attitude. For consumers, they should look at the live streaming industry more rationally, not blindly follow the trend to buy, but make wise choices according to their needs and budget.
In short, this live broadcast turmoil caused by Li Jiaqi and Huaxizi brand has made us see the opportunities and challenges of the development of the industry. We look forward to the future when brands, streamers and consumers can work together to promote the healthy and sustainable development of the live streaming industry."