【Special Attention・The 2nd China International Consumer Goods Fair】
Guangming Daily reporter Liu Meng, Wang Xiaoying, Cao Yuanlong, Guangming Network reporter Yang Yanan
Holding up a delicate and beautiful Xiangxi oil-paper umbrella, enjoying a passionate exotic dance, welcoming guests from five continents and taking advantage of the world, there is not only a "hardcore" side, but also a "soft" side. In the bustling venue, in addition to the endless new products, new technologies, new services, there is also a strong cultural atmosphere.
In addition to the economic and trade orders, why is the CICGF not a cultural feast? A grand event shortens the physical distance between the five lakes and the four seas, and narrows the distance between the heart and the heart, and the symphony of mutual learning between civilizations and win-win cooperation is always stirring and has a long charm.
Enjoy the simplicity and elegance of the Orient
"Come and taste my roasted wheat!" Yang Bo, head of Liaoning Xingma Catering Development Co., Ltd., greeted guests at the door of the Majia roasted wheat shop, and the two non-hereditary heirs in the shop were busy steaming and roasting wheat in the shop.
Coming to the CICGF for the first time, Yang Bo admitted that he had underestimated the popularity of the show before. On the first day of the opening of the museum, he brought 150 kilograms of raw materials to the scene of the Expo, and he did not expect that the roast sales he made were quickly sold out. "I feel like I can use 300 pounds today!" He laughed.
Behind Yang Bo, red walls and gray tiles, cornices and arches, and shops are lined up – Liaoning "moved" Shenyang Middle Street to the circumference site this year. Shenyang Middle Street is an old commercial street with a history of nearly 400 years. Above the middle street, centuries-old brands are lined up one after another, the old hutongs are deep and elegant, and the old taste is inherited in an orderly manner. At this moment, in the "Middle Street" in the exhibition area, cuihuajin shops, old side dumplings, Majia roasted wheat, middle street freezing point and other long-established shops are lined up in turn, and intangible cultural heritage such as Li's sugar handicrafts, brand painting art, Hu Kuizhang pen making technology are interpreted on the spot, and the elegant cultural taste complements the strong pyrotechnic atmosphere.
On 28 July, exhibitors made drinks for visitors in the high-end food and health products exhibition area of the 2nd CICGF. Photo by Yang Yanan, reporter of Guangming Network/Guangming Pictures
In Hall 8 of the CICGF, like Liaoning, the booths of each province, autonomous region and municipality have their own characteristics and magic. In the Beijing exhibition area, many long-established enterprises went to the "meeting" for the second time, showing the Culture of Beijing Flavor while also bringing many innovative exhibits.
"Jing Ba" is one of the characteristic products of Beijing Daoxiang Village, originating from the imperial court dining room, which has disappeared from the Beijing market for more than 50 years. After consulting a large number of ancient books and documents, Beijing Daoxiangcun spent nearly a year developing and adjusting them to restore them. Nowadays, the cumulative sales of the "Beijing Eight Pieces" series of products have exceeded 10 million boxes, and have become a "gourmet business card" with authentic Beijing flavor.
In addition to the "Beijing Eight Pieces", Beijing Daoxiangcun also launched a number of creative products of "Net Red Punch Card 'Zero Shop'" in the exhibition area, including national tide cakes that integrate cultural symbols such as Lion Gate Pier, Dragon Head Door Knocker, Wen play walnut, and cute pastries made by 3D spray painting process - "Tiger Tiger Cute Beast" and "Panda Cute Beast". "It's a great platform for cultural exchange! We have also strengthened the connection with consumers and various industries, and continued, disseminated and bloomed the traditional Chinese food culture! Business manager Wu Qiang said.
Strolling through the venue, Jingdezhen porcelain, Anhui rice paper, Guizhou Miao embroidery, Hubei green brick tea, Tianjin Eighteenth Street twist flower... A variety of "Chinese style" and "time-honored" goods make people linger. In them, the elegant and simple oriental culture is fully displayed, showing the spiritual temperament of harmony and sincerity.
Feel that civilizations know each other and intersect
Indulge in Italian ice cream and "pose" with Swiss cows in front of a delightful alpine meadow; The elegant artists here play beautiful piano music on the spot, and the Irish guy in full costume over there dances a cheerful tap dance... In the CICGF National Pavilion, exchanges and collisions between different cultures are being staged.
On 26 July, Irish Ambassador to China Andrée mantelles introduced the products at the Irish National Pavilion at the 2nd CICGF. Guangming Daily reporter Cao Yuanlong photo /Guangming picture
Walking into an "arcade shopping street", you will come to the core area of the French Pavilion of the CICGF. With its patchwork of greenery, bright windows and dazzling exhibits, visitors feel as if they are in Paris, France. As the guest of honor of this year's CICGF, France has 50 enterprises and 244 brands participating in the exhibition, bringing together exhibits from many industries such as beauty, fashion, jewelry, food and wine, and retail. Many of the beauty hidden in the details exude French charm without hurrying: in the DANIELHECHTER exhibition area, the packaging suit launched by it can minimize the storage and packaging of the suit through the combination of anti-wrinkle and anti-wrinkle fabric and suit; L'Oréal Water Light Bottle makes its Asia-Pacific debut in the group's travel retail business, its skincare brand TAKAMI makes its debut at the Expo, and "Little Blue Bottle" stops audiences concerned about the health of keratinous skin...
Turning around and coming to the Korea Pavilion, the "Sugar Cake Picking" activity is in full swing. Choose your favorite graphics and you can get your hands dirty. From heating and pressing to make sugar cakes, to carefully digging into sugar cakes with toothpicks and breaking off the excess, "three toothpicks are exchanged for tie, thrilling and exciting!" One of the children who participated in the on-site activity was excited, "The final sugar breaker is the most rewarding!" The Korean Pavilion also offers activities such as throwing games, Hanbok experiences, and K-POP dances to attract audiences with Korean-style activities.
Sanrio fans also have a special place to go. The 400-square-meter super-large immersive park experience booth, the 6-meter-high indoor roller coaster, and the 5.6-meter-high Ferris wheel carrying Sanrio's "stars" are constantly rotating. In the HelloKitty tourist train, home life, pets, boudoir and other star IP products are dazzling, and a variety of limited edition products and explosive dolls imported from Japan are exhibited, attracting a large number of fans to buy enthusiastically and take interactive punch cards in front of the booth.
Above: Visitors learn about Peruvian alpaca products at the booth "Warmpaca" at the second CICGF on July 26. Guangming Daily reporter Cao Yuanlong photo /Guangming picture
Today, affected by the new crown pneumonia epidemic and trade protectionism, people gather together in Haikou to show the beauty of their respective cultures and the mutual understanding and intersection of different civilizations.
Enjoy a trendy cultural experience
"This is our most famous snack hot dry noodles in Hubei, you can order it and take it home to taste!" In the Hubei Pavilion, the network anchor is enthusiastically introducing local specialty products in front of the camera.
"Last year, the Hubei Pavilion still stayed in the traditional offline procurement display, which has an effect, but also has limitations." Chen Liwu, deputy secretary-general of the Hubei Provincial Online Merchants Association, introduced that this year, the Hubei Pavilion will use 10 online live broadcasts to connect online and offline. "The CICGF has a large flow, bringing together 'high-tech and cutting-edge' products, through live streaming here with goods, it can show Hubei's characteristic products and culture!"
Riding on the east wind of science and technology, more Taoist objects shine on the platform of the Expo. In the domestic goods boutique hall, there is a core exhibition area of 960 square meters of "Huaxia Style Museum", more than 30 brands appeared, a display of "representing China's things" style.
On this side, Cizhou Kiln, Yide Pavilion, Tongrentang, Dade Culture, Wudian, Ling carving and other domestic brands have gathered a variety of cultural elements such as porcelain, pen and ink, incense, rice wine, tea, etc., vividly reproducing the traditional poetic life of Chinese; On the other hand, new technology brands such as Stone, Pursuit, Cadiz, Fengmi, Suber, and Xiaopeng have brought their most cutting-edge technologies and products, highlighting the vitality and vitality of art while bringing a different new experience to the audience.
"The participating brands of Huaxia Fengwuguan follow two major standards: carrying cultural heritage and representing advanced technology." In the view of Sui Guodong, founder and chairman of worth buying technology, these two are the biggest characteristics of Huaxia style, highlighting the source and leading the future. "With the rise of China's intelligent manufacturing in recent years, more and more excellent domestic products rely on cutting-edge technology research and development and functional design that is more in line with the needs of the Chinese people, providing more and more intelligent solutions for the current life scenes, and becoming a symbol of china's consumer boutiques in the world today." He said.
In recent years, people's thirst for travel has surged, the domestic tourism market has accelerated since late June, and tourism consumption needs to be recovered and upgraded. These needs are also being accurately grasped by big data. At the Expo, ClubMedJoyview, a subsidiary of Fosun Travel& Culture, brought a number of new products such as high-end urban excursions, and actively met the needs of online travel bookings, allowing consumers to achieve "walk-away" travel.
"We look forward to using international, high-end, ecological and digital diversified tourism consumer products to grasp the policy dividends and investment opportunities of Hainan Free Trade Port, and deeply promote the continuous optimization of local product supply, consumption level and tourist structure." Qian Jiannong, chairman and CEO of Fosun Travel, said.
Along the way, people from all over the world jointly felt the splendid culture of the ancient East and the extraordinary charm of the world's diverse civilizations at the Circumpose, and harvested the cultural experience brought by the new wave of science and technology. Inspired by the convergence of different civilizations, old and new cultures, a more open and better world is approaching.
(Guangming Daily Haikou, July 28)
Guangming Daily (2022-07-29, 12th edition)
Source: Guangming Network - Guangming Daily