【Creation is unparalleled!】 Bugatti will use a new brand LOGO and a new corporate slogan] Recently, the ultra-luxury brand Bugatti officially announced that with the changes in the world and the changes in the industry, Bugatti will also change its own image, will use a new brand LOGO and a new brand slogan: "Create unparalleled". According to the data, Bugatti's new corporate image is deeply rooted in the brand's long history. For example, the vibrant Bugatti Blue, which originated from the birthplace of the brand , France, and the LOGO itself is the iconic "EB" logo formed by the acronym combination of Ettore Bugatti. Its brand-new brand slogan is also derived from the motto of Ettore Bugatti, whose perception of the Bugatti brand is: "If comparable, it is no longer Bugatti." So Bugatti needs to "create something unparalleled" and show its uniqueness.
The brand's identity has been revisited in various ways, including the iconic Bugatti blue, the font and the brand's campaign, all of which together make up what is now Bugatti. It's not just bolder, more avant-garde, more modern. As Bugatti says, the brand plans to become a more influential luxury brand with a portfolio that extends beyond the automotive industry, but continues to build superb technology in the automotive sector. Bugatti will surely become a super luxury sports car brand with greater influence in the long river of history, it is expanding its influence to more fields, the new corporate image and corporate design are key parts of this evolution, which is also the reason why Bugatti replaced the new brand LOGO this time.
