How scary is the business value of jordan, the god of basketball in the '90s, the man who sucks up the money and is known as a business myth?
Only by carefully understanding Michael Jordan's personal business position in the sports world in the 90s can we know that the same unparalleled ability of the god of basketball to absorb money is terrifying.
The United States in the 1990s was at its peak, far better in the world than it is now. With the collapse of the Soviet Union, the United States became the world's sole superpower; In the first Gulf War, Iraq, known as the third largest military force on earth, was vulnerable to the blows of the United Nations forces led by the United States, and its rapid defeat shocked the whole world (let people know that the original modern high-tech war can make the gap between the two sides' military strength become as huge as an insurmountable gap). At the same time, in the 1990s, the United States frantically exported culture in many fields such as culture, sports, science and technology, and military, and achieved countless global classics. In the 90s, a number of classic movies such as "Saving Private Ryan", "Terminator 2", "Jurassic Park", "Titanic", etc., high-tech fields like Microsoft's Windows opened the door to home computers, and the entertainment industry also gave birth to the world's pop king Michael Jackson, Whitney Houston and other kings, of course, the representative figures of the sports world are basketball god Jordan, boxing king Tyson.
According to Forbes statistics, it can be seen that Jordan's income in the 90s was equivalent to 1.58 times that of Tyson, the second place, and he reached the top 6 times to become the world's highest annual income athlete.
According to Forbes' rankings in the 10 years from 1991 to 2000, it is worth mentioning that Jordan reached the top as a baseball player in 1994, which was the only time that baseball players topped the global athlete income rankings. In 1992, Jordan's player salary was only 3.25 million, and the actual annual income of 35.9 million accounted for 90.9% of the off-field income. In 1992, jordan's average annual income was 13.64 million relative to the other 9 athletes, Jordan's annual income was 2.63 times the average annual income of the next 9 athletes, and in 1998, it was 2.46 times the second highest ratio of six summit experiences.
You know, the American sports world in the 90s was a star-studded world. The boxing world has a grudge between Tyson, Hollyfield and other 4 big boxers, the former car kings of the racing industry, Senna, Schumacher, and the tiger Woods in the golf field do not need to be introduced. Stars such as Goat Gryski in hockey, Agassi and Sampras in tennis, the NFL's best full-back and baseball player's Sanders are also star-studded.
Football is undoubtedly the most popular sport in the world, but football is an 11-person team sport, which is more focused on teamwork and individual heroism is not as good as some other sports. Before 1992, no professional athlete in team sports except Jordan was shortlisted in the top 10 of the world's highest-paid athletes per year.
Before 2015, only Jordan reached the top of the Forbes Athlete Ranking as a team athlete, and it was not until 2016 that Ronaldo's summit shared this honor with Jordan. Back in the 1980s, Maradona's annual salary of £660,000 was already proud of football, while Beckenbauer was only £235,000. Even in 1998, under the promotion of Nike, the annual income of the alien Ronaldo was less than one-tenth of Jordan's income that year. The first footballer to go to the 10 million-dollar-a-year level was Zidane, who ranked first in football with a revenue of $11 million in 2001, and Ronaldo only ranked third with $7 million, but there was still a huge gap between them and sports gold-sucking giants such as Schumacher and Woods that year.
In contrast, six years after Jordan's second retirement in 2009, Jordan still ranked No. 3 on the Forbes list of athletes, until 2010, when Jordan bought more than 80% of the charlotte Hornets, and rose to 89% in 2013, and was no longer ranked in the Forbes Global Athletes Income List.
From jordan's peak to his transformation into a team owner after his retirement, Jordan has always been a gold sucker in the business field, and his commercial value in the sports world is unmatched, and he is also in the realm of solitude and defeat. Not to mention Nike's great success in the world today, the biggest contributor is Jordan himself, and the Jordan brand of signature shoes saved nike in the 80s, which was inconspicuous at that time. Today, Jordan can earn more than $100 million every year with the dividend of Jordan brand shoes, which overwhelms the vast majority of NBA players.
Therefore, after seeing the above series of facts, we can only lament Jordan's business myth as difficult to copy, that is too terrible commercial value and gold absorption ability. It can only be said that Jordan is worthy of being called the god of basketball, and he also belongs to the existence of the old rogue level in the business field! [Proud]
