Text/Golden Wrong Knife Channel
How strong is the Fujian people's ability to "make money"?
There are "four heavenly kings" in Hong Kong, while fujian has a number of "money kings" that cannot be found.
Cao Dewang, a regular customer of the Forbes list, never engaged in relations, claiming that he had not "sent a box of mooncakes", but the Fuyao Glass Group in his hand was The largest automotive glass supplier in China, known as the "Glass King".
Xu Shihui, a migrant worker who dropped out of primary school and left home, earned 60 billion yuan by selling snacks.
With a net worth of nearly 100 billion, the richest man in Fujian is almost bored, known as the "King of China's Egg Yolk Sect".
Zeng Yuqun, the boss of the Ningde era, opened a battery factory in Ningde, where the GDP in Fujian was at the bottom, and as a result, he stepped on the new energy outlet, and in one year, the company's market value soared from 300 billion to 900 billion, surpassing PetroChina.
Become the new richest man in China's automobile in 2020, known as the "battery king".
These are the Fujian people, the destined earning power.
Everyone is very low-key, never quarreling with anyone to fight for the boss, but burying their heads to make money, but in the end they all become the boss.
Do you say that you are the chosen "money maker"?
Recently, there was a Fujian post-80s, in the past, it was in Shenzhen Huaqiang North to sell data lines. However, from 2019 to 2021, the revenue is 2.045 billion, 2.738 billion and 3.446 billion, respectively.
A total of 8.1 billion yuan in three years, and recently listed with the company, it is really a long-faced moment of Huaqiang North.
This company is called Greenlink Technology, and the founder behind it is called Zhang Qingsen.
A small data cable, how can you make so much money?
Huaqiang North "mixed days" three-piece set: OEM, OEM, abuse of peers
More than a decade ago, Green Union was still a migrant worker in Huaqiang North.
Don't look at the "Huaqiang North is dead" now, but at that time, HuaQiang North may have hidden multi-millionaires at any counter.
As soon as Huaqiangbei's King Mingtong Cyber City entered the door, it posted a slogan: "Only styles and models that you can't think of, no mobile phones you can't buy."
In 2008, before the Mingtong Cyber City attracted investment, there were 5,000 merchants who came to subscribe to the rent one day, and there were more than 100 security guards to maintain order alone.
By the way, Ma Huateng's Tencent started on the fifth floor of Huaqiang North SEG Plaza.
But mobile phones are only the tip of the iceberg of Huaqiang North. At that time, Huaqiangbei's electronic components had more than 50 types and more than 200 sub-categories, with a total of more than 6 million types of electronic components.
Many technology companies said of Huaqiang north, "In Silicon Valley, you need to contact 400 components for two months, and you can find them all in one day in Huaqiang North." ”
Zhang Qingsen, the founder of GreenLink, initially chose to sell data lines.
However, at this time, Greenlink is an OEM foundry, mainly helping foreign manufacturers produce data lines. That is to say, no design is required, no technology is required, just a ruthless production and OEM machine.
If the text is not intuitive, we have the picture and the truth.
Although the status is the lowest, the OEM was earned by real blood at that time.
Some bosses directly said, "It is difficult for you to imagine how big the shipment volume of data lines is, a domestic brand, it has more than 2 million data lines out of a month." There are countless manufacturers of hundreds of thousands of articles a month. ”
If there is no accident, Zhang Qingsen will definitely go down the road of OEM foundry comfortably.
But in 2010, GreenLink had already made a batch of products at that time, and everything was ready, and it was almost shipped.
As a result, the customer temporarily changed his mind, saying that he had found a supplier with a cheaper price of 1 US dollar, and forced The Green Union to reduce the price and withdraw the order without reducing the price.
This time, the Green Alliance can be regarded as meeting people who eat "Overlord Meal".
Or it will be tough again, never reduce the price, but this batch of goods rot in the warehouse; Or admit to the price reduction, but there is no profit to speak of - between the loss and the loss of money, in desperation, GreenLink accepted the price reduction.
But since this happened, Zhang Qingsen held his breath and felt a nest every time he thought about it.
This is the fate of the FOUNDRY, data lines, mobile phones, charging treasures are the same, once the price war starts, all the factories have no way back, can only do more and more cheap.
Even the emerging black technology of VR headset has dropped from 199 yuan to a minimum of 10 yuan in Half a year in HuaqiangBei.
If you are so "mixed days", it is easy to be confused by the days if you are not careful.
In 2011, Zhang Qingsen officially established Green Alliance UGREEN, ready to regain the right to speak.
At that time, there was a common disease in product production: because many products were "public models", the homogenization of products of different brands was very serious, except for the LOGO, other specifications were the same.
Zhang Qingsen pondered the data cable connected to the high-definition TV.
Most of the products on the market are made of foreign standards, and most of the goods at that time were 1.8 meters, because the 6-foot data line was more convenient for export, but it did not meet the use habits of the Chinese people.
Therefore, the Green Union made a length of 0.5 meters, 1 meter, 1.5 meters, 2 meters, 3 meters, 5 meters and so on.
On the surface, it may seem like a change in length, but when you're the first to do it, it's Ace.
This set of practices made peers shout "unexpected", and also made GreenLink quickly make a name for itself in the domestic market.
Drawing the point, this future Fujian gangster who earns 3.4 billion yuan per year by data line summed up a very valuable sentence at this time:
"To use the strength of a five-star hotel to open a snack in Kaisha County."
The data line was sold to the Fujian tycoon in the Middle East, earning 5.2 billion yuan in three years
So many selling data lines, why did the green union go public?
Although this green alliance used to "mess around" in Huaqiang North, it really got money, not sitting and waiting for the koi to come, but having tactics and skills.
1, "Apple" large money, rely on big brands to make money
In 2020, Apple made a decision, which was pointed out by the Ministry of Industry and Information Technology and scolded by netizens on the hot search: for environmental protection, the iPhone no longer comes with a charger.
At the beginning, a series of mobile phone manufacturers such as Xiaomi and Samsung also satirized Apple, but then did not resist the temptation of true incense, and they became environmental defenders and implemented the strategy of not giving chargers.
An original Apple charging head costs 145 yuan, and an original data cable is also 145 yuan.
But the psychology of consumers is like this, willing to spend ten thousand yuan to buy a mobile phone, does not mean that they are also willing to spend 100 yuan to buy a data cable.
The opportunity comes, but only those who are prepared can seize it.
In the past, in order to determine which data lines are "their own people", Apple launched a called "MFi".
MFi, as the name suggests- Made for iPod/iPhone/iPad, means that manufacturers can produce Apple-related products to meet Apple's officially recognized technical standards.
As early as 2014, Greenlink passed Apple's MFI certification, and in 2018, it obtained Huawei's DFH certification, smoothly changing from an employee outside the staff to an internal system, and can be displayed on the packaging of its own data line.
As long as Apple and Huawei can eat meat, GreenLink can drink soup.
2, big brands make money to save their lives, small brands make money to play for their lives
Expanding influence is not enough for a good product.
In a highly competitive industry, even a small data line can be a strange trick.
Why did everyone have a poor impression of domestic brands in the past? Cottages, cutting corners and poor service.
In order to win the trust of consumers, GreenLink said: "If you are not satisfied with the product you receive, even if you are in a bad mood, you can return it by free shipping."
It sounds like a lot of brands do it now, but that was in 2011.
As a result, the online store of Lvlian has been open for less than 4 months, and the sales of Lvlian in one day have reached 10,000.
In addition, GreenLink has also engaged in a lot of innovation. For example, the Apple charging head + Android charging head of a drag and two charging cable.
For example, many people complain that it is inconvenient to cut out the bull.
At the end of 2013, Greenlink designed a dual USB mobile phone charging interface, and the turnover of Greenlink at this time has exceeded 60 million.
Even earlier than Xiaomi.
GreenLink attacked all the way, not only ate China's e-commerce market, but also did not let go of foreign markets.
At present, GreenLink has entered more than 100 countries and regions in europe, the United States, Japan, the Middle East, South Africa and other countries and regions around the world. After half a year in Amazon China, GreenLink's single-day sales on the platform exceeded 20,000 US dollars.
Foreigners are crazy to buy, and GreenLink is even more crazy.
Amazon's contribution to GreenLink is almost equivalent to the sum of JD.com and Tmall combined.
The lifeblood of "technology" is still in the hands of others
However, the Green Union has a pain.
Although Greenlink has long been called "Greenlink Technology" and developed Greenlink headphones, Greenlink charging treasures, and Greenlink wearable devices, it is still a "selling data line" in the cognition of the consumer market.
This is just like many singers are reluctant to sing masterpieces on the stage, the more you sing, the audience will always feel that you will only have one song.
Moreover, even if it is a data line, GreenLink has buried two big mines for itself.
Because, in the production mode, Greenlink Technology first independently researched and developed, and then co-produced co-production, supplemented by independent production.
Don't look at it, look at it and be shocked, GreenLink's outsourced production accounts for more than 75%, and its own production capacity is very weak.
In the past three years, Lvlian Technology has been trying to build its own factory and increase its production capacity. However, because the 3C product iteration cycle is fast, it is difficult to ensure the quality and price of the factory on its own, but it feeds a strong upstream supplier.
There is a supplier called Xiangfan Technology, which has been producing audio and video, charging and storage products for GreenLink. As a result, GreenLink purchases more than 260 million yuan a year.
Although this saves time and effort, it leads to green unions becoming more and more dependent on suppliers.
Greenlink itself has also publicly admitted that if there is a shutdown of suppliers one day, or friction with the company leads to the early termination of the cooperative relationship between the two sides, the biggest injury will definitely be themselves.
Greenlink makes money, in addition to relying on suppliers, it also relies heavily on e-commerce platforms.
From 2020, the revenue of the GreenLink online accounted for 82.35%, and last year, it dropped a little, 78.14%, which can be said to be seriously biased.
Therefore, the service fee paid to the e-commerce platform alone has doubled in three years.
Just got rid of the OEM, and became an e-commerce "migrant worker".
Conclusion:
Relying on a data cable to turn over, this matter is too much like the Fujian people can do.
Because no matter how small and inconspicuous the product, it can always become an opportunity for Fujian people to turn the tables and counterattack.
Ding Shizhong, the founder of ANTA, 17, borrowed 10,000 from his father to sell shoes in Beijing; Chen Qingshui, the 29-year-old founder of Yinlu, cobbled together 30,000 yuan to set up a canning factory; Xu Lianjie, 32, started by selling sanitary napkins and founded the Hengan Group with a market value of 100 billion yuan.
No one is taking a lot of money to burn money to start a business, but often they are either forced by livelihood or trapped by bad circumstances.
These big guys also give Green Alliance a way: Chinese brands must fight a value war, not just a price war.
If Greenlink wants to make money by products in the future, there is no shortcut, and it can only take the road of research and development.
If you want to be more confident, you have to be fierce.
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The author of this article | Zhang Yichi