In recent years, with the rapid development of express logistics, more and more consumers have developed the habit of buying fresh agricultural products of origin on the Internet, which brings an inertia: buying fresh is choosing express delivery. Entering the early summer, seasonal fruits such as lychees, bayberry, and cherries are on the market, and "foodies" are about to start the annual feast of the tip of the tongue. However, at present, the epidemic situation is sporadic in many parts of the country, and if the production area or consumption land is sealed and controlled, the traffic is not smooth, and the upward process of agricultural products will be affected.
Farmers hard harvest of a year of delicious do not want to rot in the ground, consumers look forward to a year of delicious also hope to taste as desired, in the face of consumers and fruit farmers, fruit merchants concerns, as the leading domestic express logistics integrated service provider, SF in addition to customizing exclusive express logistics solutions for different fruits, for the impact of epidemic prevention and control may bring about traffic problems, capacity shortages, packaging shortages and other possible situations, through the advance reserve of resources, explore new modes of delivery, etc., all-round, Multi-dimensional protection of the needs of the two major ports: the origin of the fruit can be delivered out in a high-timely and high-quality manner, consumers can taste the delicious taste of the origin without leaving home.
Reducing consumer concerns brings peace of mind from branch to tip of the tongue
With the popularity of online grass planting and anchors bringing goods, many consumers have developed the habit of eating seasonal fresh and buying fruits from the place of origin. Especially the urban consumer groups represented by Beijing, Shanghai, Shenzhen, etc. According to the "SF Road in Rural Revitalization - 2021 SF Fresh Agricultural Big Data" released by SF, SF transported more than 720 million fresh parcels in 2021, of which Beijing ranked first with an annual fresh receipt of 30.98 million, and Shanghai and Shenzhen ranked second and third respectively.
Ms. Cai, who lives in Beijing's Fengtai District, and many community neighbors live in the community between the third and fourth ring roads of Beijing, the neighborhood relationship is warm, often buy all kinds of fresh food together, and also exchange various early taste experiences. That is, this year, the large community where they are located, encountered different degrees of epidemic control, watching seasonal fruits such as lychees, cherries, and bayberry ripening one after another, Ms. Cai, who works from home due to epidemic prevention and control, wants to buy fruits directly from the place of origin as in previous years, but there are also many concerns: can express delivery? Fast enough? Can fragile fruits be kept fresh? In fact, in response to Ms. Cai's concerns, SF has also made preparations for a long time.
It is understood that in response to force majeure such as the epidemic and natural disasters, SF's fresh transportation business sector has formulated a pre-management plan to ensure the smooth upward movement of fresh agricultural products such as lychees, cherries and bayberry under special circumstances. Including the cold chain resources of the core flow of the pre-reserve, the resources of air transportation capacity, the exclusive packaging materials for fresh fruits, the resources of temporary transit sites, the reserves of vehicles and personnel, and the corresponding sanitize and epidemic prevention standards. In particular, more cold storage is reserved to carry out emergency response, so that fruit farmers and fruit merchants can not send lychees, cherries, bayberry, etc. temporarily put into the cold storage for preservation.
At the same time, SF also strictly controls the quality control, sets up a special project team in the "fresh season", and uses the express mail life cycle visualization system to monitor and warn the service quality in the whole process by means of the express mail full life cycle visualization system.
In addition, fresh fruits are very "delicate", easy to be damaged by bumps during transportation, at this time a good packaging is very important. After all, for consumers, most people are still concerned about the quality of the fruit when the express is finally opened. In recent years, SF Packaging Laboratory has continuously developed and innovated exclusive packaging for different fruit categories for the production and storage needs of different fruits. In 2022, SF will actively implement the low-carbon strategy, promote the use of green packaging in the delivery of fresh agricultural products, and promote EPP environmental protection packaging. SF said that the comprehensive advantages of EPP environmental protection packaging are obvious, "First, it does not have any foreign bodies, which can eliminate consumer concerns; Second, there is no need to add additional packaging, saving the cost of external cartons and at the same time achieving automatic plastic sealing efficiency; Finally, EPP is 100% degradable, in line with the current trend of low-carbon emission reduction. ”
Reserve resources and sink into the village to help fruit farmers fill their money bags
Under the sporadic epidemic, many fresh fruit production areas have been affected to a certain extent. For example, in Aba Wenchuan, one of the main producing areas of Sichuan's cherry seeds, cherry grower Lao Liu was blocked due to the epidemic in the cherry ripening season last year. He is very worried about the sale and transportation of fruits this year. Lao Liu said: "This year's cherry production is OK, mainly worried that the harvested fruit can not be transported out, can not sell a good price." ”
Relying on its own advantages and logistics ecological layout, SF is anxious for fruit farmers to achieve intensive coverage of service areas with richer product forms and continuously updated modern logistics service systems. Through scientific allocation, it quickly responds to the delivery needs of fruit farmers, so that customers can send mail conveniently anytime and anywhere.
It is understood that in 2022, SF will invest more than 200 personnel in the Wenchuan cherry production area to collect, add more than 40 convenient delivery points, and sink to all townships and fields to ensure that there is sufficient protection at the harvest end. At least 400,000 sets of pre-reserve materials and materials, cherry express packaging and ice packs are available to effectively meet the delivery needs of farmers. At the same time, more than 10 cold chain vehicles are invested, 4-5 shifts per day are rolling, 9-10 shifts are rolling according to the peak period of actual parts per day, and different models are invested according to different road conditions to ensure the effective refrigeration of cherry express. It is worth mentioning that SF Airlines has enabled 3 SF cargo aircraft to ensure the flow of goods out of the province, and can directly fly to first-tier cities such as Shenzhen, Beijing and Hangzhou. As of June 20, our company guaranteed the delivery of nearly 340,000 votes of cherries in Wenchuan County, with a weight of nearly 2.11 million catties, effectively helping local cherries out of Sichuan.
It is understood that in order to meet the transportation capacity needs of fruit farmers and merchants, SF has increased its transportation resources nationwide this year, which has also become one of the chassis guarantees of the "fresh season". SF said that only for lychees, cherries, bayberry and other fruits of origin, the company has invested a total of more than 1,000 overtime flights and more than 5,000 refrigerated trucks, dynamically matching resource guarantees, and trying to ensure the priority stowage of perishable freshness. Among them, for Guangdong, Hainan and other places, lychee shipping is expected to increase the cold chain trunk line by 94% compared with last year, and the site is increased by 50% compared with last year; For Shaanxi, Gansu, Shanxi, Liaoning, Shandong and other cherry production areas, the planning resources invested in overtime machines increased by 49% compared with last year, and the cold chain trunk line increased by 122% compared with last year.
In addition to air transport capacity, there are also high-speed rail and cold chain transport capacity superimposed to ensure that fresh fruits in the main production areas are transported to all parts of the country with the fastest efficiency and the fastest speed.
Upgrade the logistics model to ensure that the reputation of merchants is stable
In addition to solving the needs of the first kilometer of pretreatment and logistics and transportation in the origin area, SF has also actively carried out a series of explorations on the logistics mode of fresh agricultural products: such as focusing on the transportation needs of fresh agricultural products of bulk merchants, expanding the dry + warehouse/distribution new scenarios, reducing the transit links, reducing the impact of force majeure, continuously optimizing operating costs, and improving delivery timeliness; For customers with personalized needs, provide "B2B2C one single to the end" model, that is, directly from the origin of the special line to the destination city, reducing the transit links; At the same time, with the help of algorithms, SF helps customers send goods to the front warehouse in advance, alleviating the inability to ship in time due to special circumstances such as epidemic prevention and control in the place of origin.
In order to better protect the interests of customers, SF has also formulated a triple claim response plan of "pre-agreement + risk response + independent claims" to promote the rapid landing of claims management. For example, if the in-transit fruit express encounters flow restrictions due to epidemic prevention and control and other reasons, SF will first start the intelligent outbound call to actively pick up the goods to return, but if it encounters the current link shutdown and cannot continue to transit, it will enter the pre-claim intervention link. At the same time, in the upcoming peak of fresh food transportation, SF has added a pilot to open all-self-service claims and expand the applicable objects of self-service claims, quickly solve customer needs, and work with merchants to ensure the quality of service to consumers.
It can be seen that SF's role in the "fresh season" is not just a simple delivery role, to meet the needs of a single consumer end or fruit farmers and merchants, but to build a set of one-stop solutions from the field to the table to support the development of local characteristics of the economy and help the standardization and branding of fresh agricultural products. These measures and guarantees not only dispel the concerns of many fruit farmers about not being able to ship out and transport slowly under the epidemic, but also bring consumers peace of mind from branches to the tip of the tongue, and also make this year's "fresh season" more worthy of expectations from the outside world.
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