There must be people who know Tesla Motors, and many people know that Tesla has its own beer in Germany, but it is estimated that not many people know that tesla beer is also available in China. Lanyu Cultural Winery Design Institute learned that there is also a Tesla beer in the domestic market, but this is not a product launched by Tesla Motors' parent company.
Tesla sued TESILA Beer
I believe that recently there must be many friends to see the news, saying that Tesla (Shanghai) Co., Ltd. sued Tesla Beer, Tesla sued that the use of the logo "TESILA" on beer and soda products constitutes infringement
Tesla beer packaging design
It is estimated that Tesla beer is prepared early, Tesla beer as early as last year designed a new packaging, in the creative process also with the help of scientists "Tesla" for visual prototype re-creation, in order to transform into a brand exclusive vision, implying that the inspiration comes from the scientist "Tesla".
Tesla and Tesla beer logo design
According to China Beverage, the registration time of the "Tesla" trademark is earlier than the registration time of the trademark involved in the appellee's trademark, no. 13113593.
According to China Food, "Tesla" and "TESLA" are the names of Serbian-American scientists Nikola Tesla, which have long been widely known words, and have been applied for registration as trademarks by different subjects in various categories, not the plaintiff's exclusive, original trademark names, lack of distinctiveness, and can not be expanded indefinitely because Tesla Motors later formed a popularity
The case will open in the Shanghai Intellectual Property Court on June 23, and the 'Tesla' trademark is only known in the automotive industry, not in the food industry." So...... The result is really hard to say
Second, Tesla's alcohol addiction
Of course, the Lanyu Culture Winery Design Institute believes that Tesla Motors' lawsuit against Tesla Beer may not be just a simple matter of defending its rights, as we also mentioned earlier that Tesla launched Tesla Beer in Germany, and even launched agave that was sold out of stock. From this point of view, Tesla may want to increase its popularity in the industry through this case, pave the way for itself to sell alcohol, and let go of imagination, and Tesla's acquisition of China Drink is also possible.
1
Tesla Agave
In 2020, Tesla once launched a tequila known as a "crazy bottle", which has a lightning-like appearance and is priced at $250 (about 1651 yuan) on its official website.
Tesla tequilas were snapped up as soon as they were launched
Tesla tequila went on sale and was snapped up within hours. Some online sellers bet that even if it's an empty bottle, many people are willing to pay a high price to buy it.
Tesla tequila bottle holder
This is indeed the case, and after consulting the official website of eBay, a merchant priced the empty bottle of Tesla tequila at $1,420.69 (about 9387.9 yuan), and some even listed the price as high as $14,999.99 (about 99119.9 yuan). Even so, many are sold out.
2
Tesla beer
Some time ago, at the celebration of the inauguration of Tesla's Berlin factory in Germany, "Giga-Fest", Tesla CEO Elon Musk came to the scene to discuss the new factory facilities and production plans. At the same time, Musk revealed that the Berlin GigaBeery will launch its own exclusive beer GigaBeer in the future, named GigaBier, which is consistent with the location of the factory and is also a tribute to Teslaati.
Musk revealed that the Berlin factory will launch an exclusive beer, named GigaBier
Lanyu Cultural Distillery Tourism Design Institute is thinking, Tesla can use the car to bring wine, can we use the wine car, such as when to pay Moutai car as a derivative, limited to a thousand can be good?
Third, more derivatives of Tesla
1
Tesla iPhone leather phone case
Tesla has an iPhone leather phone case, and users can buy a Tesla-made iPhone 6 or 6 Plus phone case for as little as $45. The price of leather mobile phone cases in the US market is usually between $50-70, and the mobile phone cases produced by Tesla are slightly more cost-effective. However, industry insiders believe that it should be produced with scrap material of model S seats.
In fact, many car brands have their own peripheral products, or products that cooperate with different fashion brands and designers. Usually those of us who can't afford a luxury car but always like to go to the 4S store to see the new car, as long as you walk into the store, you can see some keychains and other trinkets displayed in the display area.
After all, buying a car is a big expense, and giving away a lot of related products can make people feel that it is worth the money, but tesla's model of selling at a high price in addition to gifts is still worth learning.
2
Portable wireless charger
Wireless Portable Charger 2.0 is the latest tesla store on the shelves of a peripheral, as a mobile power supply, Tesla designed wired charging and wireless charging two solutions. Wired charging uses USB Type-C interface, the highest power is 37W, but obviously, the official prefers that you can use the elegant wireless charging function, just need to put the AirPods Pro on the top to easily charge.
Surprisingly, this capacity of only 10000mAh mobile power price sold to 70 US dollars, although the design is indeed Tesla as always beautiful and simple features, but if placed in the country may have no competitive advantage, but this product on the shelves was snatched up by fans, I have to say that the foreigners are very high in both consumption level and consumption power.
Portable wireless charger
3
Kids version of a four-wheel drive all-terrain electric vehicle
What gifts should I give to my child on Children's Day to show the B grid? Take a look at Tesla's children's all-terrain electric vehicles! In December this year, the official launch of a children's electric car called Cyberquad, the shape refers to the design concept of Cybertruck, all steel frame, driven by lithium-ion batteries, the range is up to 15 miles (about 24 kilometers), the maximum speed is 16 kilometers / hour, in order to look cooler, its color is not Cybertruck's silver but all black, but it may not feel too attractive to little girls.
Interestingly, although it is only a toy car for children to ride, the Cyberquad design is not ambiguous, it is an ATV, that is, an all-terrain vehicle, which can not only play on flat land, but also has a certain place in the potholed off-road pavement outdoors. This car also has disc brakes and adjustable suspension, the overall weight of 122 pounds (about 55 kg), although the price reached 1900 US dollars, but it was quickly sold out after the sale, scalpers even fried overseas to more than 5000 US dollars, it can be said that it is very exaggerated, tesla China official website also sells a Model S style of stroller, but compared with this black Cyberquad seems to be a lot inferior.
Cruising range 24 km
Maximum speed 16 km/h
4
Car wireless phone charger
If you're a Model 3 owner, you can now charge your phone in your car via a wireless charging pad. Recently, Tesla's official website shows that they have added a new car accessory product for mobile phones - Qi wireless charging pad, which allows you to wirelessly charge up to two mobile phones in the car at the same time.
The wireless charging pad is currently available for $125 (about 870 yuan) and is estimated to ship in two to three weeks. This sounds like good news, but the $125 price seems to be an obstacle. Some foreign media pointed out that the premium of this wireless charging panel is too high, and it is recommended that users find more suitable alternatives. There are third-party products on the market that offer the same features at a lower price.
However, the wireless charging pad officially launched by Tesla is still quite bright in terms of function. It fits perfectly into the Model 3's center console and supports charging two Qi-enabled smartphones at the same time.
5
flash drive
According to Tesla, the USB flash drive is perfectly matched to all Tesla models and can store video files taken by the car in sentinel mode and the dashcam. Before enabling Sentinel mode, plug the USB stick into the USB port of the center console.
As for the viewing method, when the vehicle is in parking gear, the dashcam and sentry mode video recording are viewed through the vehicle touch screen. Tap the "Dashcam" icon in the touchscreen state bar and select Enable Viewer.
Tesla also customized the packaging box and logo for this U disk, which looks quite tall.
6
A physical remote control key in the shape of a car
As the Apple of the automotive industry, Tesla's scientific and technological innovation ability is impressive, and these two years have been very hot, which shows that the "forced grid" of this model using advanced electric technology is also quite high.
The key is a model car that looks smooth throughout, without any visible buttons, but in fact it can be controlled remotely, and can control the forward and backward movements of the car from a distance. And as long as you press the same position as the car, you can unlock the corresponding doors, front cover and trunk lock, and the playability is very high.
The key has three buttons to open and lock the door, and the front and rear luggage buttons correspond to opening the corresponding luggage
Lanyu Cultural Winery Design Institute believes that Tesla's derivatives are basically around automobiles and electronic products, and cross-border wine is the main product. This Tesla lawsuit against domestic beer, are helpful to both brands, but beer cross-border to do cars may not be strong enough, and Tesla cross-border wine, there have been successful cases, if Tesla through this move in the booming Chinese liquor market to gain a certain degree of popularity, it is expected to open the market for the follow-up into the liquor market, it is not good to become a catfish stirring up the Chinese liquor market.
Keywords: Tesla, tequila, beer, winery design, museum design, exhibition hall design, industrial tour design, industrial tourism design, cultural industry park design, characteristic industrial park design, characteristic cultural tourism town design, winery tour design, factory tour design, interior design, architectural design, planning design, environmental design.