BMW also "do mobile games" you dare to believe? On June 22, the cover news learned from the BMW Group that with the official opening of the large-scale upgrade project of BMW Brilliance's production base, the "fresh trial version" of its game version, "BMW iFACTORY Experience Tour", was also officially launched on June 22.
This is the first time BMW has presented its most advanced car manufacturing process in the form of a 3D game, innovatively using immersive digital experiences to tell the story of how a BMW car was born from scratch at the Rida factory.
First of all, the BMW iFACTORY Experience Tour is not just a simulation of a building or a production link. On the contrary, its huge map covers almost every corner of the factory area of about 3 million square meters. For example, in the communication center, players can visit the factory office environment; In the stamping workshop, players can understand how a metal steel plate is turned into a body sheet metal part, and feel the shock of metal collision; In the painting workshop, players can choose the color of the car according to their preferences; In the final assembly workshop, players can observe the assembly of auto parts up close. The new BMW i3 acts as a "car model" for all scenarios in the game. The new plant is also the only production site in the world for the new BMW i3.
In order to allow more people to participate in the game, bmw iFACTORY Experience Tour adopts a convenient "cloud game mode". Players do not need to download to a local installation, but can enter the game by scanning the QR code or tapping the game icon in the My BMW App. It is worth mentioning that the BMW iFACTORY Experience Tour is completely developed by BMW Brilliance's team of IT engineers.
In fact, the birth of the BMW iFACTORY Experience Is no accident, as the Rieda plant follows the bmw iFACTORY strategy of "lean, green, digital" and has been designed and simulated in a virtual environment from the very beginning. Whether it is plant planning, architectural design, production line layout or equipment commissioning, all of them have been built and simulated.
Virtual planning greatly improves the speed, accuracy and efficiency of plant construction. The physical planning time for the new plant was significantly reduced, saving resources and increasing efficiency.
Cover news reporter Zhang Fuchao
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