#Coca-Cola herbal tea named Summer Dry Grass # It's the hottest time of the year, a bottle of ice cold drinks in hot weather is often the most able to relieve the heat, but this year's famous beverage giant Coca-Cola did not push its own traditional carbonated drinks, but launched a new type of herbal tea, this herbal tea named Summer Dry Grass has aroused the attention of the market, 12 yuan a bottle of herbal tea in the end how to look?
1. Coca-Cola pushes summer dry grass herbal tea?
According to the Beiqing Network, a few days ago, the Coca-Cola Tmall flagship store launched an herbal tea product called "Summer Dry Grass". Coca-Cola introduced this product as: Made in Hong Kong, China, using herbal formula, traditional herbal tea, no additional artificial flavors and colors. From the formulation point of view, this product includes water, white sugar, summer dry grass, monk fruit, licorice, locust rice.
The price of 500ml bottles is 297 yuan / box, 24 bottles per box, and the price of a single bottle is more than 12 yuan. It is understood that this herbal tea product was launched in June this year, which is the first herbal tea drink launched by Coca-Cola since it entered the Chinese mainland.
According to the report of Zhengguan News, it is worth noting that Xia Kuicao is the first herbal tea beverage of Coca-Cola in the Chinese mainland market layout, and the price of a single bottle of the same specification product is much higher than that of Wang Laoji, Heqizheng and other domestic leading herbal tea brands, about 3.15 times that of Wang Laoji herbal tea.
For the carbonated beverage giant's move to enter the herbal tea market, it has also aroused heated discussion in the consumer market. Some netizens said, "Hearing the price is half cut off, seeing the name that half cut is also cold" "Looking at the name + color matching, I have begun to be afraid"...
According to the official website of Coca-Cola China, Coca-Cola was founded in the 1880s and is a beverage brand with a history of more than 100 years. In 1979, Coca-Cola returned to the Chinese mainland market and successively launched more than 20 brands and more than 100 kinds of beverages, including Coca-Cola, Sprite, Fanta, Mei Juice Source, Pure Yue, COSTA Costa, etc., and the beverage categories covered flavored sodas, sports drinks, coffee and tea, juice drinks, plant-based drinks and milk.
Second, there are Wang Laoji, will you buy Coca-Cola herbal tea?
Seeing that Coca-Cola wants to launch its own herbal tea, many people will feel very surprised, Coca-Cola makes herbal tea, where is the logic of this?
First of all, we have to understand that Coca-Cola in the current situation to do herbal tea is actually a very normal phenomenon, this is not a special thing, in fact, Coca-Cola has been making herbal tea for a long time, but before Coca-Cola herbal tea in most cases are sold in the Hong Kong market, the herbal tea sold in the mainland market is relatively small, so for most mainland consumers, everyone is not familiar with Coca-Cola herbal tea. This is also why after the emergence of Coca-Cola's herbal tea, everyone will feel relatively fresh, and start a wide discussion, because coca-Cola's herbal tea has not actually been sold on a large scale in the mainland market before, so everyone is not familiar with it, but feels that this is a new thing, which will feel more surprising.
Secondly, from the current herbal tea strategy of Coca-Cola, we can see that Coca-Cola is not to promote herbal tea on a large scale in the mainland market, but more with the help of the e-commerce market, the category of herbal tea will be further tested to see whether there is enough sales potential for herbal tea in the mainland market, if the mainland market has enough sales potential, Coca-Cola may further promote the emergence of herbal tea mainland products, but at least from the current point of view, We don't have enough evidence to argue that Coca-Cola is about to enter the herbal tea market on a large scale. Let's look at this product again, Summer dry grass is a very strange Chinese herbal medicine for many friends who are not in Guangdong or not specialized in traditional Chinese medicine. Although the use rate of summer dry grass in various types of herbal teas in Guangdong is still very high, the current Coca-Cola herbal tea is obviously not designed for most mainland consumers, but is more biased towards the two Guangzhou areas.
Third, from the overall point of view, the current price of Coca-Cola's herbal tea itself is still on the high side, so in the current market such an herbal tea, it may be more difficult to achieve strong market competitiveness in the market, and compared to the traditional mainland market herbal tea brands, Wang Laoji and Jiaduobao, the sales price of this herbal tea is really high, in such a high situation to sell such a class of products, Coca-Cola's sales strategy obviously needs to be further improved, So from the current situation, Coca-Cola's launch of herbal tea may be more like testing the waters, rather than really carrying out a large-scale layout of the market.
Coca-Cola's Summer Dry Grass Herbal Tea Will You Buy It? If you want to drink, which herbal tea product do you prefer?