Today's B-class car market has been forcibly divided up by the German and Japanese systems, other brands can hardly find the gap of survival, and only the Us-based Buick Regal relies on tens of thousands of preferential margins to survive.
However, on April 13, the launch of the new generation of Mondeo laid the groundwork for changing the B-segment car market. Mondeo, which let go of the last-ditch, has a guiding price of only 159,800-216,800 yuan, selling 3,110 units in April and 3,677 units in May.
It seems that the monthly sales of more than 3,000 vehicles are insignificant compared to models such as the Camry and Accord, which are often more than 10,000. However, in the past 2 months, there was a chip crisis that has not yet been lifted, and then there is a crisis in the continuous fermentation of the Shanghai automotive industry chain, and Mondeo can deliver such achievements is definitely a milestone victory!
New Mondeo sales have improved, of course, inseparable from the super high cost performance, and Lincoln Z on the same platform production, and the whole series of standard 2.0T + 8AT combination, super 4.9 meters long and 2945 mm wheelbase, starting price of less than 160,000 yuan, in the same level can be said to be a dimensionality reduction blow, even the king of cost performance of the Maribao XL also has to give three points. Some people may complain that the entry-level model does not have a standard 1.1-meter Dalian screen, but it does not deny that Mondeo's super high cost performance, can you still buy the same configuration of the model at this price?
Sometimes, some reckless consumers really want to be cost-effective and want brand power, and spit on this and that all day! Rationally think about it after all, fish and bear paws can not be combined, anyway, Mondeo is definitely a new generation of roll king!
Thinking from another dimension, that is, Mondeo entered the game in a "broken jar and broken" way to make the B-class car roll up, and even more let those arrogant and reduced German-Japanese systems feel in crisis. In the future, Mondeo can ensure that the monthly sales volume will rise, then the German and Japanese brands must make adjustments to the guidance price, and the benefits of the merchants after the mutual roll must be our majority of consumers.
In the end, in its current form, whether Mondeo's comeback will succeed is still unknown. Maybe time will finally give us the answer, as we often say, let the bullets fly a little longer, and then we will know everything.