In modern society, the role of the Internet is becoming more and more pronounced, and for most people, every aspect of their daily life is closely related to the Internet. At the same time, relying on the Internet, people's lives are becoming more and more convenient and fast.
Online shopping is believed to be no stranger to people, and the rise of online shopping is a significant embodiment of the e-commerce industry that accompanies the development of the Internet. After more than ten years of development, the competition in the e-commerce industry is also very fierce, and people have their own standards for the choice of online shopping platforms.
From the current point of view, the three giants in the field of e-commerce are Taobao, JD.com, and Pinduoduo. These three e-commerce platforms also rely on their own distinctive characteristics and can attract the trust of different consumers. However, compared with Taobao and JD.com, Pinduoduo has a greater controversy in terms of word of mouth.
On the one hand, people enjoy the price advantage of Pinduoduo's goods, on the other hand, people are also very worried about the quality of Pinduoduo's platform products. In the face of such a cheap product of Pinduoduo, some people may also wonder why the same thing is much cheaper to buy on the Pinduoduo platform. In this regard, the relevant practitioners gave the answer.
Although Pinduoduo does have a certain word-of-mouth problem, it is undeniable that the prices of the goods sold on the Pinduoduo platform are very low. And on the Pinduoduo platform, not all goods have quality problems, and sometimes it is possible to buy satisfactory goods at very low prices. As for why the goods on the Pinduoduo platform have an absolute advantage in price, it can be analyzed from the following aspects.
First of all, the operating costs of Pinduoduo are relatively low compared to other e-commerce platforms. In order to attract more merchants to settle in, Pinduoduo is relatively low in the setting of the entry threshold, that is to say, the deposit that merchants need to pay to settle in Pinduoduo is relatively small compared with Taobao and Jingdong. Moreover, the merchants of the Pinduoduo platform will not have too many constraints in the process of operation, and the autonomy of the merchants can be exerted to a greater extent.
In this context, the Pinduoduo e-commerce platform has a great advantage over Taobao and Jingdong in terms of operating costs. Pinduoduo wants to promote a balance between itself, merchants and consumers, and will give them greater profit margins when facing merchants. When facing consumers, they will also use certain discounts and low prices to let consumers buy the products they want. Although there is no profit to speak of in a single commodity transaction, through the model of small profits and high sales, Pinduoduo can also obtain no small profits.
Second, to a certain extent, Pinduoduo can be seen as a platform to eliminate merchant inventory. In fact, the merchants who settle in the Pinduoduo platform, while also have their own online stores on online platforms such as Taobao, for merchants, in order to get more profits, the quality and style of goods sold on Taobao and Pinduoduo platforms are slightly different.
For example, some new or explosive products in the season are often sold on Taobao first, and those sold on the Pinduoduo platform may be some products with too much inventory. In addition, the Pinduoduo platform itself has a group purchase model, and it can also make a great contribution to cleaning up inventory.
Third, Pinduoduo and other e-commerce platforms are not the same in terms of consumer positioning. Before the rise of Pinduoduo, the e-commerce field was almost half divided between Taobao and Jingdong, not that there were no other e-commerce platforms, but the scale of those e-commerce platforms was small, and in the process of development, they gradually disappeared into the market because of various problems.
When Pinduoduo emerged, it chose to position consumers in the third and fourth tiers and lower urban and rural areas, thus avoiding the sharp edge of competing with Taobao and Jingdong for the market. Although the average income level in small cities and rural areas is not as good as in large cities, the potential consumer size should not be underestimated. It is precisely because of this that Pinduoduo's reliance on the advantage of low prices can also win the trust of consumers in these cities and regions.
Finally, Pinduoduo's courier fee is cheap. No matter which e-commerce platform, if there is no knowledge of the express delivery industry, it is difficult to complete the transaction. The courier fee of the e-commerce platform is not the same as that of ordinary consumers in terms of payment of the courier fee.
For e-commerce platforms, their sales every day are very large, and even during the peak shopping period, they can reach sales of 10,000 pieces per day. In terms of express transportation, the e-commerce platform will cooperate with the relevant express delivery companies, on the basis of huge sales, the express delivery fee paid by the merchant to the express delivery company will be very cheap, and it is precisely because of this that many goods can get free shipping discounts.
For Pinduoduo, they hardly pay attention to the problem of timeliness in the transportation of express delivery, so they often choose cheaper courier companies to cooperate with them. As can be seen from real life, the things purchased by the Pinduoduo platform are usually using postal or Jitu express, and the freight of these two courier companies is relatively cheap compared with other courier companies.
Epilogue:
In general, although the price of goods on the Pinduoduo platform is very cheap, Pinduoduo can occupy a place in the fierce competition of e-commerce platforms, so Pinduoduo naturally has its own valuables. However, for Pinduoduo, counterfeit and shoddy products are indeed a very serious problem, and if you want to achieve more long-term development, you must also regulate the merchants of these fake and shoddy products.
Today's topic: Why is it more affordable to buy things from Pinduoduo? Internal employees tell the truth, will you buy again?