Since the last time the "Against the Cold Water" mobile game released the real recorded screen, it has caused an uproar in the game circle, because the picture quality is too advanced, and the details to the character's face texture and the dynamics of the babbling water feel extremely real. So many players suspect that the official is drawing a big pie, with the current level of mobile game production, should not be able to do this effect.
In the subsequent official response, in response to the players' concerns, the official made a series of professional explanations, and the producer promised in the interview: "Against the water cold mobile game is not liver and krypton", because this sensitive topic has once again attracted the attention of players. Unexpectedly, the official responded again with a 10,000-word text, once again explaining the game's operating plan to the player system.
At the beginning of the article, it responded to the highly concerned "PDD reverse water cold recharge incident" on the Internet, affirming the view that the game must make money to maintain operation. However, the core point of the game to make money does not come from forcing players to recharge, and the goal of the "Against the Cold Water" mobile game is to pursue the fun and playability of the game itself and maintain the quality of the game.
Can players make money without kryptonite? This statement sounds a bit unreliable. In response to the key points of the player's hot discussion, the official description of the "Against the Cold Water" mobile game: First of all, the game is not a point card payment mode, so there is no point card consumption. There are three main sources of revenue for the game: game appearance and fashion, season ticket sales, and built-in advertising. Can not improve the character attributes by recharging, in the same level of operation, the top account will not appear 1 hit 2 situation, the top account is defeated by the opponent with slightly lower combat power is also a common thing, there are various forms of VIP kryptonite settings inside the game.
Regarding game fashion and season pass, these two recharge methods are already familiar to everyone, and do not affect the balance of the game. The official advertising built-in publicity is a novel way to make money. For example, the water the player drinks may be "Nongfu Mountain Spring"; Advertising spaces on the city walls will be marked "KFC Thursday Half Price"; The flag flying in the scene will be printed with "Hongqi Automobile New Car Listing"; When players hang out in the community, they will see "Moving to a new home with Gree air conditioner" and so on. Assuming that the monthly player activity of the "Against the Cold Water" mobile game can reach 10 million people, this revenue can generate no less than 140 million / year of advertising value.
This way is not a fantasy, before the same netease of "After Tomorrow", has tried this built-in advertising profit model, obviously the model has been quite mature. In the case that the reverse water cold mobile game has not yet been launched, the bargaining price of the first naming right of advertising resources has reached the order of 20 million, which can become the core module of the game's revenue. The premise of such a mode of operation is that there is a large number of players active, and the game production relies on a variety of interesting gameplay to attract more players to join.
The development of the game industry is inseparable from continuous attempts and innovations, and the new operating profit model proposed by the "Against the Cold Water" mobile game this time has achieved a win-win situation for manufacturers and players at present, and it is also highly anticipated. How to perfectly implement the operation strategy in the future will also be a big test, which will have a profound impact on the entire game industry.