The NBA playoffs are still in progress, but compared to this, everyone pays more attention to the domestic brand and NBA player endorsement contract, some time ago Wiggins did not wear Peak shoes the matter of boiling, and finally ended in the statement of Wiggins and Peak, in addition to anger, dog brother has a lot of views on this matter, domestic brands to enter the NBA seems to be inevitable, but so treated is also the first time. Is this the case with the endorsement of domestic brands? This article is about this.
Pickle who swallowed his breath
First of all, the Peak side, because of the Wiggins incident, once again let everyone pay attention to the brand, the stage of the finals, do not wear the shoes of the sponsoring brand, but also preemptively issued a statement, completely throwing away their responsibilities, to tell the truth, the mouth brother This wave of operation is too low, and peak this side seems to be only passively accepted, issued a statement, apologize, sorry, very humble.
Pick on strength, in fact, not weak, among the five major domestic brands, they have their own core state pole technology, there is a flagship level, not to lose other brands of "surging " technology, flagship basketball shoes "surging triangle" performance is also good, there is a more people-friendly "state of the great triangle", the main product "flash" series of word of mouth is also OK, there are a variety of team basketball shoes, equipped with a variety of peak technology, for consumers, the space to choose is quite large.
Signing NBA players, Peak actually tried very early, and even once had the rumor of "Peak's Law", in the 6 years from 2009 to 2014, at least one player in the annual NBA championship team is not less than or equal to the signing star from Peak. This law tells everyone how many players Peak signed in the NBA in those years.
The Lakers' Vuljasic, the Mavericks' Jason Kidd, the Heat's Battiers, the Cavaliers' Della Vidova, the Spurs' Tony Parker, these are all players who have won championships in Peak shoes, as well as Howard, Lowe, Richardson, etc., have also been their spokesmen, so in the NBA signing players, Peak is quite good, may also be "unique vision", they used a very low price, signed Wiggins.
Definitely a good bettor, the back of the dog brother to introduce other domestic brands in the NBA players betting situation, you found out, Peak is really strong. With the state pole technology after the Peak has become different, the product's foot feeling went up, the design came down, this is the most spit on them a point, Pick in the change, behind the reflection, in fact, a large number of excellent designers out of the problem, young designers and a little uncomfortable heavy responsibility, product design is naturally worse.
Peak actually has stronger shoes than the "surging big triangle", called "super big triangle", the midsole is a new technology, exposed for a long time, delayed to meet with everyone, there must be some problems in the design, and then there is the Wiggins generation, which is a pair of signature shoes after Peak entered the "state pole" era, Parker 7 generation has not been on the foot, the dog brother feels that it is not counted, AW1 has not yet been born, it has begun to "wind and rain".
Peak currently sits on the two spokesmen of Lou Wei and Wiggins, Lou Wei has almost no one to find this person, for Wiggins's various unreasonable troubles, it seems that he can only "swallow his anger", indeed should sign NBA players, but more should choose those who have the spirit of the contract, Peak can not terminate the contract with Wiggins, just like two couples, you have invested too much in each other, cars, houses, direct withdrawal is impossible, and gradually leaving is the most correct way.
High-profile and proud Li Ning
Next we talk about the situation on Li Ning's side, this year's playoffs, Li Ning signed a player Butler to perform well, after the official endorsement, this season's feet are all coaches 14 low-top, signed shoes are estimated to meet with everyone this year, this wave is positive publicity, it is worth it. In addition to him, Li Ning also has CJ, Russell, and Van Jordan, all of whom have led the team to the playoffs and performed well.
CJ and Li Ning's contract began very early, he from a rookie, gradually hit the second boss of the team, is now the main force of the Pelicans, the foot shoes are also from the team model, to his own signature shoes CJ1, he is very inspirational, the attitude to Li Ning products is also very clear, what to wear, recognize the brand, and speak for Li Ning everywhere. CJ and Li Ning signed, it is Turner to lead the line, the two are teammates of the Blazers, the former has a signature shoe.
At that time, Turner entered the NBA as a leader, and Li Ning began to bet, not a failure, but it really can't be said to be successful. A little earlier, Li Ning also bet on Tabit's treasure, which is a real failure, and the recent RJ, it seems to be a failure, Li Ning's eyes are not very good, but the signing experience is very rich, from the beginning of Damon Jones, Hayes, O'Neal, Calderon, Davis, to today's Wade, Butler, CJ and so on, Li Ning can be said to be the first person in China.
Those old players we will not elaborate, Li Ning around them, made a lot of classic styles, such as flying armor, BD1, Overlord Gun, King's Landing, Coach and other sneakers, have become a memory. Li Ning's performance after 2008 took a sharp turn for the worse, almost to the point of bankruptcy, signing Wade, at the time, it seemed like a big gamble, but now it seems that this is a decision to save the company.
After signing Wade, the brand launched the Wade Way series, positioning the domestic flagship model, Wade participated in it, after retiring from the army, it was bound with Li Ning, the contract turned into a lifelong system, Wade played a vital role in Li Ning's people in the NBA, Russell, Butler are all admired, Li Ning's products are also very competitive, Wade's way, Shuai Series, Blitzkrieg, CJ1, Coach Zhengdai, anti-Wu series, have landed in the NBA.
Li Ning is an absolute domestic benchmark brand, they have also begun to put their eyes into the competition of first-line players, whether it is a spokesperson or a product, I believe that in the near future, Li Ning will be more powerful.
Anta that stabilizes the conscience
Anta's experience in signing players in the NBA is equally rich, in the early years, they had a multi-year contract with KG Garnett, and the same is true with Rondo, when the Green Army was so powerful, a brand sponsored two giants, it is really powerful. ANTA and Parsons also had a short cooperation, including KG, RR series, ANTA nahui products, really nothing, no intention to design, technology can not keep up.
But Anta has money, heavy money to sign Warriors guard Thompson, and then won Hayward, and launched a signed shoe for them, which is also an ANTA's only two flagship models, dog brother and everyone talked before, ANTA also wants to sign a player, chasing LaVine failed, was rumored to chase Jaylen Brown, there is no play, the product system decided, they still have to sign another player.
This player refers to those who have signed shoes, and need to be loyal, have strong influence and growth space, and ANTA knows very well what kind of spokesperson he wants. Of course, ANTA has another set of plans "Z-UP", they signed a lot of NBA blue-collar players, such as Caruso, Rooney, Mann, Wiseman, Achuva and so on.
What shoes are these players wearing? Signature shoes can be worn, team models can also be worn, what do you want to wear, Anta's various shoes, have appeared on the NBA stage, you say bad conscience? This is a wave of anta publicity, before anta's shoe design is not good, technology is not good, now have it, the cost performance is particularly high, we face so many styles of domestic shoes, how to choose?
The answer given by Anta is, I give everyone a price-performance ratio, and then I let the NBA players get on the feet, you see, NBA players can get on our shoes in high-intensity games, and all kinds of shoes have landed in the NBA, the performance is passed, right? Consumers naturally want to try. Anta, do everything as his name, peace of mind, down-to-earth, it is difficult for you to refuse such a step.
Gradually rising 361 degrees
Finally, let's talk about 361 degrees, in the early years, their sense of existence is relatively weak, signed a Lefu, but almost did not see him wear the shoes of the sponsoring brand, which is actually related to the contract, 361 degrees allowed, note that it is allowed, promised Lefu to wear Nike shoes, the signed endorsement seems to be just an image of the purchase, quite outrageous.
The cooperation with Lefu was not smooth, and later signed Marbury, launched several generations of signature shoes, and the attention of the CBA is also OK, but the shoes are honest, or bad. However, these are all things before, it has long passed, of course, the past also has a 361 degree presence in the field of basketball shoes, and when domestic production went uphill, the brand disappeared.
Back to everyone's attention again, probably the cooperation with the lonely god, the time is very short, the product is still not satisfactory. Until they signed Gordon, the "uncrowned dunk king" took off with this Chinese brand, thanks to the excellent design, excellent foot feeling, the brand with full sincerity, gave the highest cost performance, follow-up "one yuan resume", "ice knife", "LUX" and other colors are also out of the circle.
361 degrees deep ploughing AG1 generation, when opening the AG2 generation, but also enriched their own product line, can play sneakers enriched, in the CBA side, they signed The Klang Baike, and launched the "restraint" signature shoes, very interesting. This year, the brand signed Dinwiddie, he repeatedly "restrained" the 2nd generation signature shoes, NBA players wore the signature shoes of CBA players, which is very interesting.
Dinwiddie's lone ranger, hit the stage of the division final, Dinwiddie is more eye-catching, almost, Dinwiddie can wear the brand's latest BIG3 Pro, which is the first pair of supercritical foam basketball shoes of 361 degrees, the appearance of full scores, the color matching is great, the technology is more high-end, the former "useless" domestic brand, like a group of dark horses, quickly grew up.
The signing situation of domestic brands and NBA players is almost like this, Xtep and Jeremy Lin are considered to be CBA cooperation, dog brother is not counted, quasi-and village Mamba is also just signed, not counted. Domestic brands have gone out in recent years, to a larger stage, and Nike, Adi products to compete together, so that the world's "highest level" players wear their own sneakers, this is a kind of progress, but when we use real money and silver, with the spirit of the contract to let them fulfill their obligations, they refuse, do we still want to adhere to the heavy gold output in the NBA? The perfection of domestic leagues and the blessing of various services may be another way of thinking.
Spokesperson conscience or not, not to mention, the performance of the contract is a must, Peak and Wiggins could have achieved each other, and now to an embarrassing point, really down, only hope that domestic brands, can get better and better, out of their own momentum, out of their own way. Well, this content is said here, do you think that these spokesmen signed by domestic brands, who has the most conscience? Welcome to leave a message in the background and discuss with the dog brother.