We are in an era of new scientific and technological revolution and industrial change.
Looking back at history, almost every scientific and technological revolution has evolved in accordance with the law of inventing new technologies, launching new products, creating new demands, and developing new industries, and finally changing the original pattern of human social politics, economy and culture.
Driven by digital technology, today, the real industry has ushered in a new opportunity for development. In 2018, home appliance giant Konka Group announced the launch of strategic transformation, further established the core driving position of scientific and technological innovation, and advanced towards the positioning of an integrated platform company at full speed.
May 21, 2022, marks the 42nd anniversary of Konka's establishment and the 4th anniversary of the launch of a new strategy. In the past four years, Konka has continued to increase its R&D investment, achieved breakthroughs in a number of key core technology areas, and promoted strong business growth with the transformation of scientific and technological achievements, and the strength and comprehensive influence of the enterprise have been greatly improved.
1. Get rid of the "stuck neck" and specialize in high-precision technology
In 2018, a paper "ban" made people deeply aware of the importance of independent control of key core technologies.
"Strong enterprises, strong industries, strong economy." At that time, Konka already had a certain technical experience base in the field of chips, driven by the mission of scientific and technological self-reliance, Konka established an independent semiconductor division in the same year, accelerating the research and development of semiconductor-related core technologies.
In the course of four years of development, Konka has gradually formed two advantageous technology areas: semiconductor optoelectronics and semiconductor storage.
Among them, the optoelectronic field is mainly for the research and development of Micro LED related products, successfully developed the world's first Micro LED smart wearable microcrystalline screen and a series of product matrix, and broke through the core difficulties of multiple industries such as huge transfer technology; in the storage field, the first eMMC5.1 storage master control chip with independent intellectual property rights was mass-produced, and the "design + packaging and testing + channel" industrial chain was also opened.
Behind the competition of comprehensive national strength is the competition of scientific and technological strength, and as an important part of the national strategic scientific and technological strength, the prestige of scientific and technological leading enterprises is also determined by the ability of high-level scientific and technological innovation.
With the breakthrough of achievements in core technology fields such as semiconductors, Konka's "stage" has also become larger, such as being invited to participate in the live broadcast of the "two sessions" of the Xinhua News Agency client 5G+8K, and participating in the national "13th Five-Year Plan" scientific and technological innovation achievement exhibition, etc., and the influence of the enterprise has been further enhanced.
2. Transform innovative achievements and start a wonderful life
In October 2019, the "Future Realm" Konka APHAEA Future Screen Conference was held in Chongqing, and Konka used Smart Wall and Smart Screen A5 to amaze the market, and also made APHAEA (Aphia) leap into a high-end brand of color TV.
This is Konka's great advantage in scientific and technological innovation - it can quickly bring the research and development results to the market, so as to enter the "harvest period" one step ahead of others.
Some scholars believe that China has had the glory of the "four major inventions", but it has lagged behind in the stage of modern science and technology, and the reason for this is the disconnect between science and technology and social development. Therefore, only when scientific and technological achievements go from the laboratory to the market and transform into real productive forces can they truly drive economic development and social change.
In April this year, Konka in the APHAEA A6 Pro smart screen products, equipped with a new ME grapefruit OS system, the system by Konka and the original hammer technology team Smartisan jointly completed, subverting the original large-screen interactive logic, to meet the current a variety of living room use scenarios, Konka "hardware + software" advantages can be added to another level.
Along with color TV, there is also a comprehensive upgrade of Konka's "new four modernizations" in the field of white electricity, such as appearance art, functional experience, quality visualization, and high-end image. Last year, Konka refrigerator won the Anhui Provincial Science and Technology Progress Award, and this year, Konka upgraded its function to "double 15-day ecological raw", which can realize the independent preservation of meat and vegetables, providing consumers with a better quality of life experience.
The new flying, which operates with the dual brand of Konka White Electric, is also undergoing continuous upgrading of science and technology, and the sales scale of high-end sterilization refrigerators has grown rapidly, especially the newly launched LIBRA (Lebrey) high-end series, which is deeply loved by a new generation of consumer groups.
3. Led by science and technology, the industrial park moves towards "intelligent manufacturing"
The first scientific and technological revolution, first appeared in the cotton textile industry, driven by a series of invented machines such as the "Jenny Spinning Machine", produced a series of chain reactions, and finally drove the change of an era.
When science and technology have come all the way through history, today's manufacturing industry has also ushered in a new scene.
In the demonstration base of the Greater Bay Area Guangming Science and Technology Innovation Center full of science and technology, Konka demonstrated its industry's largest size (below 90 inches) automated production line, covering LCD, OLED, Mini LED and other products, the core process is synchronized with the international top brands, which can ensure the yield and production capacity of finished products while saving effort and saving people.
It is reported that the Konka High-tech Industrial Park has long been deployed across the country, such as Xinxiang Xinfei Refrigeration Home Appliance Industrial Park, Chengdu Qingbaijiang Intelligent Terminal Production Base, Yibin Konka High-tech Industrial Park, etc. As a coastal enterprise, Konka has brought its superior experience to the mainland and helped more regions to achieve industrial and economic take-off.
Taking Konka as a microcosm, in the process of moving from traditional manufacturing to "intelligent manufacturing", we have witnessed the transformation of Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese brands.
With the formation of the strategic model of "technology + industry + park", Konka has achieved stable growth for many years. According to the latest financial report data, Konka achieved revenue of 8.32 billion yuan in the first quarter of this year; net profit was 103 million yuan, an increase of 42.68% year-on-year.
4. Diversified innovation strategies to seek greater growth space
In 1980, Konka was born by the spring breeze of reform and opening up, and this spirit of daring to be the first was also deeply implanted in Konka's blood. The continuous reform and innovation of the mechanism and system have provided an important guarantee for scientific and technological innovation, and have also achieved the enduring success of Konka.
In the process of scientific and technological innovation, Konka actively exerts the advantages of "problem solver", leads a number of universities and scientific research institutions to jointly tackle key problems, and jointly establishes an artificial intelligence Internet of Things comprehensive laboratory, 5G ultra-high-definition laboratory, etc., effectively improving its own technical capabilities, and forming an open and efficient common technology supply system, accelerating the transformation of scientific and technological achievements.
At the same time, under the technology-driven strategy, Konka also cultivates more innovative forces through industrial mergers and acquisitions, investment, cooperation and other means. At this year's National Double Innovation Week, the OCT Venture Capital Platform and konka Venture Capital Center "Konka Star" were successfully selected for the theme exhibition, which is also the only double innovation platform project selected in the central enterprise system, reflecting its key role in improving the overall efficiency of the national innovation system.
42 years of time passed in a hurry, and rather than vigorously, Konka wanted to write a long story.
According to Konka Group, in the future, Konka will continue to increase investment in research and development, deepen industrial upgrading, fully release the innovation vitality of the organizational system, advance to a world-class innovative technology industry group, and contribute more to the "14th Five-Year Plan".
"There is no road longer than a foot, no mountain higher than a person", although the road ahead is far, Konka's belief seems incomparably firm.
This article is from the financial community