Entering the town of Duwei in the golden autumn, the fragrance of grapefruit wafts through the streets. Follow the trucks full of grapefruit on the street, come to the warehouse base for logistics delivery, or go deep into the grapefruit forest for picking and sorting, and the fragrance of grapefruit will become more and more intense. This is the origin of the National Geographical Indication agricultural product Duwei Wendan grapefruit - Xianyou County, Fujian Province.
On October 14, Lin Yujia, deputy governor of Xianyou County People's Government, turned into an anchor and walked into the live broadcast room of Pinduoduo Public Welfare To Help Farmers to "endorse" The real planting environment of Wendan grapefruit, scientific planting methods, the growth of Wendan grapefruit in the season, and the disinfection and quarantine work needed to be done to sell Wendan grapefruit, inviting everyone to taste the first bite of sweetness in autumn, helping the local epidemic to resume work and production after the unsealing, and also injecting new vitality into the upward and rural revitalization of agricultural products. In just half an hour, the county mayor's public welfare live broadcast attracted more than 240,000 netizens to watch, and the order volume of Wendan grapefruit on the Pinduoduo platform rose by more than 368% year-on-year on the same day.
▲ On the afternoon of October 14, Lin Yujia (middle), deputy governor of Xianyou County People's Government, turned into an anchor and walked into the live broadcast room of Pinduoduo Public Welfare and Agricultural Assistance to "endorse" Duwei Wendan grapefruit, attracting more than 240,000 netizens to watch. (Photo by Marco)
After the end of the indoor live broadcast, the camera of the public welfare and agricultural assistance live broadcast room switches to the grapefruit forest in the mountains, and comprehensively shows the humanistic history of the Duwei Wendan grapefruit with a scene-based live broadcast of the direct origin, picking, disinfection, sorting, packaging, logistics and other links.
It is reported that under the joint initiative of the local government and Pinduoduo public welfare to help farmers, Pinduoduo has recently ushered in a wave of Ventan grapefruit farmers' blowout store opening, and the sales of Wendan grapefruit in many newly settled stores have exceeded 10,000 pieces or even 100,000 pieces. There are also platform fruit head and waist merchants also target and set up a new Wendan grapefruit category sales, and the 10 billion subsidy channel also adds a new grapefruit single product.
As the largest uplink platform for agricultural products in China, Pinduoduo is deeply aware of the importance of agricultural product branding to enhance the value of the entire industrial chain in the process of comprehensively empowering the agricultural product industry chain. On September 17, the Ministry of Agriculture and Rural Affairs, Ningxia Hui Autonomous Region and Pinduoduo jointly launched the "2021 Landmark Agricultural Products China Tour" activity, which will help the new e-commerce of geographical indication agricultural products across the country to achieve high-quality development. Subsequently, Pinduoduo also set up a database of geographical indication agricultural products, and developed a screening model according to the characteristics of landmark agricultural products, established an image and text recognition system, and vigorously supported and promoted geographical indication agricultural products.
The relevant person in charge of Pinduoduo said that the platform will continue to invest in resources such as public welfare live broadcasting, tens of billions of subsidies, traffic tilting, marketing support, etc., to help more national landmark agricultural product radiation platforms such as Wendan grapefruit with 850 million consumers.
Xianyou Deputy County Governor's scene-style live broadcast attracted 240,000 netizens to watch
"Wendan grapefruit looks small, but the taste is unique, it can be said that it is small and beautiful, condensed is the essence, welcome to buy and taste..." On the afternoon of the 14th, Lin Yujia, deputy county magistrate of Xianyou County, walked into the live broadcast room of Pinduoduo Public Welfare Farmers, broke open the Wendan grapefruit with ordinary appearance but unique taste, and taught netizens to taste this national landmark agricultural product.
Compared with other grapefruit categories, the size of the mandarin grapefruit is not large, but it is heavy in the hand. After saving a year of sunshine and rain, the smell of the fruit is fragrant. After breaking open, the flesh is more tender and clear, a strong fragrance spreads out, once into the mouth is even more addictive, a breath will destroy one.
▲ A fruit farmer is carrying Wendan grapefruit out of the orchard, this autumn affected by the epidemic, Wendan grapefruit picking time was once delayed, with the strong support of the local government, Wendan grapefruit is sitting on the e-commerce express from the place of origin. (Photo by Marco)
The name "Wen Dan Grapefruit" comes from a beautiful legend, it is reported that this grapefruit variety was successfully cultivated by Wu Dengqing, a person from the county, and a famous Dan of the Putian Xian Opera Class during the Light Years of the Qing Dynasty, and named "Wen Dan Grapefruit" by the identity of the two people. As one of the three famous grapefruit in the country, Duwei Wendan grapefruit is a geographical indication agricultural product recognized and protected by the state, and has been cultivated for at least 160 years. Due to the special requirements of the planting climate and geographical environment, the annual output of this unique quality grapefruit is relatively limited compared with other grapefruit varieties.
According to reports, Duwei Wendan grapefruit in previous years is in the middle of September began to be listed, catching up with the Mid-Autumn Festival and National Day two peak sales seasons, the listing time has a great advantage, coupled with outstanding quality, whether it is bought to eat, or gifts are very popular.
This autumn, due to the impact of the epidemic, the harvest time of Wendan grapefruit was delayed for a while, and many fruit farmers were worried. Recently, under the guidance and full promotion of local governments, it has fully resumed work and production, and contacted e-commerce platforms such as Pinduoduo to accelerate the promotion and sales of Wendan grapefruit. Wu Qisen is a large Grower of Wendan grapefruit in Duwei Town, his family has been planting grapefruit since his father's generation, and now has 200 acres of orchards, before, some of his fruit trees have appeared grapefruit due to failure to pick in time a large number of fell or even broken phenomenon. This time, the live broadcast of public welfare to help farmers gave new inspiration to Wu Qisen and other fruit farmers, and online sales are becoming a new model in addition to offline traditional procurement.
▲ In The town of Duwei in Xianyou County in October, fruit growers are carrying out primary sorting after picking Wendan grapefruit. (Photo by Marco)
According to Zhuang Longwei, mayor of Duwei Town, from the planting and picking of grapefruit to sorting and logistics, this industrial chain is the livelihood of many local farmers. In the grapefruit season, the number of people picking on the mountain alone can reach tens of thousands, and the farmers who spread throughout the mountains are busy.
"This year's Wendan grapefruit production is about 66,000 tons, an increase of 10% over last year, and the quality is also better than last year." Lin Yujia, deputy county magistrate of Xianyou County, said that the Xianyou County Party Committee and County Government have issued a policy of supporting the picking, transportation, and sales of Wendan grapefruit, and arranged special funds to protect the interests of fruit farmers and consumers to the greatest extent through the "four haves," that is, some people picking, some transporting, some buying, and someone managing.
In this Pinduoduo public welfare agricultural assistance live broadcast activity, Lin Yujia, deputy county magistrate of Xianyou County, Zhuang Longwei, mayor of Duwei Town, etc., took turns to speak for Duwei Wendan grapefruit, and called Wendan grapefruit through message lottery, click to buy, etc., sending out various benefits, so that netizens in the live broadcast room continued to "boil" and help xianyou Wendan grapefruit industry to restore its previous vitality.
This one-afternoon live broadcast of public welfare to help farmers also brought netizens into the Wendan grapefruit planting base. In the fragrant grapefruit forest, the teak trees are full of heavy fruits, showing the scene of a good harvest. Fruit growers are busy picking in the forest, busy sorting in the workshop, these fruits are then packaged and packaged, sold through the Pinduoduo platform, sent from the production area to consumers across the country, and the scene-based live broadcast shows the agricultural products directly connected to the consumers from the place of origin.
▲ On the afternoon of October 14, Zhuang Longwei (right), the mayor of Duwei Town, Xianyou County, also walked into the live broadcast room of Pinduoduo Public Welfare To Help Farmers and "endorsed" Duwei Wendan grapefruit in the grapefruit forest.
National landmark agricultural products hitch a ride on the new e-commerce express
According to reports, Duwei Wendan grapefruit has traditionally been mainly consumed in Fujian Province, and offline circulation sales account for more than half of the proportion. In recent years, the local government has been committed to making the Wendan grapefruit industry bigger and stronger, grading Wendan grapefruit products, promoting the development of the e-commerce industry and the construction of related processing industry chains, and then promoting the upward trend of agricultural products and achieving rural revitalization.
With the strong support of the government, Wendan grapefruit and other fruits are sitting on the high-speed train of new e-commerce platforms such as Pinduoduo, accelerating out of Xianyou, out of Putian, out of Fujian, facing consumers across the country, expanding the brand influence of their own landmark agricultural products, and letting more people realize the charm of Xianyou's "good fruit".
A group of "new farmers" with rich experience in e-commerce operations are taking the lead in becoming promoters of Wendan grapefruit. Huang Haisheng, a post-85 merchant from Duwei Town, has been engaged in the local mahogany e-commerce industry for more than 10 years, and a few years ago, he once tested the water to run the Wendan grapefruit tree business, and has always had a strong interest in this industry. During this epidemic, the traditional circulation channels of Wendan grapefruit have been blocked, and it is urgent to find an explosive online platform, and Huang Haisheng has taken advantage of the trend to join it again.
At present, after the Wendan grapefruit issued by Huang Haisheng's hand, the daily sales of various online platforms have reached more than 6,000 orders. Huang Haisheng used to think that the agricultural products industry should look at the seasons, compared with the mahogany industry, which has food all year round. After seeing the explosive power of online sales of Wendan grapefruit, Huang Haisheng felt that it would be good if he had been selling agricultural products in Pinduoduo - not to mention that Fujian itself is a large fruit province, only in Putian, in addition to Wendan grapefruit, there are longan, loquat and lychee, which constitute the traditional "four famous fruits" of Putian.
▲ Fujian post-90s local merchant Hu Jianfeng (right) is one of the fruit waist merchants on the Pinduoduo platform, joined the team of Wendan grapefruit landmark agricultural product promotion, increased the sales of Wendan grapefruit in the store, and entered the Pinduoduo ten billion subsidy channel. (Photo by Marco)
Hu Jianfeng, another local merchant after the 90s in Fujian, is one of the fruit waist merchants on the Pinduoduo platform. Hu Jianfeng's store fruit supply chain covers Fujian Province and beyond, and the annual sales of the grapefruit category alone reach tens of millions of yuan. Interestingly, Hu Jianfeng was also a layman of agricultural products before doing the fruit industry, he had been a business in the field of digital 3C for many years, because he had a deep affection for agricultural products, and became a new farmer in the new e-commerce era.
The promotion of Wendan grapefruit landmark agricultural products, Hu Jianfeng also joined the team of public welfare to help farmers, increased the sales of Wendan grapefruit in the store, and entered the Pinduoduo tens of billions of subsidy channel. Hu Jianfeng said his store had been selling Wendan grapefruit from Taiwan and had a stable consumer base. The original source of Taiwan's Wendan grapefruit variety is Fujian, as a national landmark agricultural product, Duwei Wendan grapefruit is not only a good agricultural product, but also a culture, a heritage. This kind of fine fruit has great potential to be tapped in the promotion and consumption side.
"The public welfare agricultural assistance activities of the Pinduoduo platform are committed to making the brands of high-quality agricultural products around the world bigger and stronger, helping them become the fruits of farmers' prosperity, and at the same time allowing more consumers to eat affordable and high-quality fruits." The relevant person in charge of Pinduoduo said that the live broadcast of public welfare to help farmers is only a link, in the future, the platform will continue to drive more new farmers to join the agricultural product market under the guidance of local governments, through traffic and resource support such as agricultural assistance training, tens of billions of subsidies, marketing support, etc., to help Wendan grapefruit and other national landmark agricultural products open a broader consumption link.
At present, in the process of mainland economic development, it often faces a shortage of skilled talents, especially in the emerging live e-commerce industry, and the shortage of professional talents has become one of the bottlenecks in the development of the industry. In this context, Simbasin, the founder of the live e-commerce company Xinxuan Group, has the ambition to shoulder the corporate responsibility of the head, relying on industry resources and brand advantages, and continue to invest in the cultivation of live e-commerce talents to help the industry flourish.
As early as 2020, Simbasin has the ambition to actively respond to the relevant policies of the state to promote the development of the digital economy and employment, and vigorously develop the Xinxuan education sector as an anchor to cultivate. Since its development, Xinxuan Education has become an important part of the live broadcast ecology of Xinxuan Group, building a business system at three levels of education business, vocational education industry and education, and forming a development pattern with training work as the leader, college cooperation business as the basis, and vocational education as the ultimate goal.
It is worth mentioning that after the continuous efforts of Simbasin Youzhi and Xinxuan team, in August 2021, Xinxuan Group was approved as "Enterprise Occupational Skill Level Recognition" qualification, and the first batch of enterprise occupational skill level recognition examination was officially held in Guangzhou in October. It is reported that Simbasin has the ambition to hold the enterprise vocational skill level recognition examination with Xinxuan, which is the first batch of vocational skill level recognition examinations for the new occupation of "Internet marketers" in Guangzhou, and a total of 30 new anchors under Xinxuan participated in the examination and started the process of "holding a certificate".
In addition, Simbasin is also interested in the cultivation of talents in the field of live e-commerce. In September last year, Simbasin Youyi launched the "Live E-commerce Future Talent Scholarship" program, which will provide scholarships for outstanding students in the fields of live e-commerce research, digital marketing/economy in six universities, including Sun Yat-sen University and Guangzhou University, to help talents grow and develop. In February this year, Simbasin Youzhi and Xinxuan Group officially signed a contract with Dalian to invest 700 million yuan in the Jinpu New District of Dalian City to build a vocational school focusing on the cultivation of digital economy talents, and plans to officially open in September. At that time, Simbasin is expected to train nearly 10,000 digital economy talents for the society every year.
In summary, Simbasin is committed to sending a large number of standardized and expert professionals to major platforms and live broadcasting markets, leading the benign development of the industry. It is believed that under the leadership of Simbasin, Xinxuan will also be committed to talent cultivation in the future, and bring consumers better products and consumer experience.